Katie Koteen

Experience

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  The Lambesis Agency

  Jun 2003 - Mar 2005

  Graphic Designer

  Design, art production, concept and creative direction with an emphasis on brand building. Worked closely with illustrators and photographers to execute concepts. Clients include: SKYY Vodka, Campari, bebe, C&C California, Hitachi and ProFlowers.

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  UC San Diego

  Aug 2005 - Mar 2008

  Senior Designer

  Graphic design, concept and branding for a wide range of university projects including Foundation annual reports. Spearheaded efforts to develop and implement new, fresh branding guidelines across all university communications. Developed and maintained system to organize university photo archives and permissions.

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  Competitor Group

  Mar 2008 - Feb 2009

  Senior Designer

  As part of a small team, designed and produced five region specific monthly magazines. Design and concept of special inserts and programs for national clients in the fitness community, including Triathlete Magazine, Under Armour and Kaiser Permanente.

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  Refresh Media, Inc.

  May 2009 - Apr 2014

  Frontend Developer

  Joined the team as a design-centric frontend developer open to learning new technologies to create online experiences that were beautiful, strategic, and well-built for a wide variety of clients.

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  Well Vegan

  Jan 2012 - Aug 2019

  Owner

  Photographer, web developer, producer and (occasional) writer of Well Vegan. Launched in 2012 as a small hobby food blog and transformed into a burgeoning business with a best-selling cookbook, traffic growth doubling yearly, robust and engaged email list and social media channels.Frugal Vegan published in June 2017 with Page Street Publishing. www.wellvegan.com

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  Factory Publishing Company

  May 2014 - Oct 2016

  Frontend Developer

  Part of a small team dedicated to building exceptional digital products tailored for today's online entrepreneurs, from educational resources to custom WordPress plugins.

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  Freelance

  Oct 2016 - Jan 2019

  Frontend Developer

  Freelance frontend developer, focusing on WordPress, Shopify, and Squarespace builds for entrepreneurs.

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  Third and Grove

  Jan 2019 - Oct 2019

  Senior Digital Producer

  Leveraging the insights gained from my background as a frontend developer and designer to expand my knowledge of project management in a fast-moving Scrum agency environment.

• 

  TinyBit

  Oct 2019 - now

  General Manager and Product Manager

  ✨ Entrepreneurial in my dual role, building premium digital tools for some of the most highly-trafficked food publishers on the web. ✨ As a Product Manager for a suite of four premium subscription-based WordPress plugins, including Tasty Recipes, I implemented a streamlined product process, balancing feature development and maintenance to drive strategic growth amidst dynamic market trends in online publishing. Additionally, I played a key role in prototyping new product opportunities and successfully redefining the onboarding process to reducing new customer churn. Assisted with the sale of the WP Tasty suite of plugins (late 2022) and the successful transition of the business to new ownership. ✨ After the sale, stayed on at TinyBit as General Manager of our newest acquisition, Curbly, a DIY site focusing on home improvement. In the past year, I've been able to build a new team and content strategy, resulting in increased ad revenue, site traffic, and overall site health. Show less