Craig Hover

Experience

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  Tomahawk Car Wash and Detail Center

  Mar 1987 - Sept 1994

  Manager

  • Managed every aspect of this busy full-service car wash and detail center, from cashier to car waxing. • Skills included personnel management, customer service, supply management, attention to detail, and process development

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  The Field House Marketing Research

  Jan 1993 - Jan 1994

  Product Surveyor

  • Administered surveys for Fortune 500 companies.• Honed marketing and consumer preference skills.

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  Heartland Park Topeka

  Jan 1995 - Jan 1996

  Public Relations Representative

  • Responsible for ticket sales, customer relations, displays, and other projects at this nationally recognized NHRA drag strip and road course.

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  PSI - Professional Services Industries, Inc.

  Aug 1995 - Feb 1997

  Communications Editor

  • Responsible for conceiving, writing, and editing all public and in-house promotional material.• Produced print advertisements, videos, brochures, direct mail campaigns, and company newsletter.• Skills included Microsoft Word, Adobe PageMaker, Adobe Photoshop, copywriting, editing

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  Lakeside/I-70 Speedways

  Mar 1997 - Apr 2001

  General Manager/Marketing Director

  • Responsible for all marketing and advertising of two NASCAR-sanctioned asphalt racing facilities.• Managed a full- and part-time staff of approximately 100 people, including concession and ticketing operations, security, medical and track maintenance personnel.• Sold all sponsorships, including track signage, race event entitlements, souvenir program advertising, group and VIP suite tickets, and facility rentals.• Held NASCAR Winston Racing Series, NASCAR Craftsman Truck, ASA AC Delco Challenge Series, and USAC Midget and Sprint Car Series, events during the most prosperous time in track history.• Skills included management, sales, event coordinator, website creation, online marketing, sponsorships Show less

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  Kansas City Regional Association of REALTORS (KCRAR)

  Jul 2001 - Jul 2003

  Communications Manager

  • Designed, edited, and distributed all internal and external publications for newly-formed association.• Produced press releases, newsletter, marketing materials, logo, letterhead, and advertisements.• Skills included Adobe Photoshop, Adobe Pagemaker, Dreamweaver, Microsoft Word, Microsoft Excel

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  Primedia/Penton Media

  Mar 2003 - Mar 2014

  Automobile Industry Analyst/Senior Editor

  • Researched and published specifications and created VIN decoders for all new vehicles. Worked directly with automobile manufacturers to obtain information.• Researched and published used pricing for vehicles dating back 20 years using auction sales and other data, as well as understanding and keeping current on market conditions and trends. Also wrote automotive reviews for print and Price Digests website.• My research and data was primarily used by insurance companies, and state and local governments for insurance values and taxation purposes.• Represented The Automobile Red Book at auto shows, trade shows, and manufacturer ride and drives. Show less

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  General Motors

  Apr 2014 - Jul 2015

  Senior Remarketing Specialist

  • Responsible for all General Motors-owned vehicles before, during, and after sale at Adesa Nashville auction location. Inventory could be as many as 3,000 units on the ground and 900 vehicles in a single sale.• Approved reconditioning and repairs, audited expenses, and held our auction partners accountable for physical and clerical services to meet company policies and exceed company standards. Also guided auctions in compliance with marketing materials and strategies and corporate legal issues.• Represented General Motors on sale day as the final decision-maker whether to sell based on dynamic company strategies and professional market knowledge.• Achieved high standards, keeping my auction locations among the top GM auctions in the country. Finished 2021 ranked #3 (Nashville) and #5 (Memphis) out of all General Motors sale locations.• Skills included AutoIMS, Microsoft Teams, Microsoft Excel, Microsoft Word, Microsoft SharePoint, Adesa Dealerblock, Manheim Market Report Show less

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  GM Financial

  Jul 2015 - Feb 2022

  Asset Remarketing Specialist

  • Responsible for all General Motors-owned vehicles before, during, and after sale at Manheim Nashville and Adesa Memphis auction locations. Inventory could be as many as 3,000 units on the ground and 900 vehicles in a single sale.• Approved reconditioning and repairs, audited expenses, and held our auction partners accountable for physical and clerical services to meet company policies and exceed company standards. Also guided auctions in compliance with marketing materials and strategies and corporate legal issues.• Represented General Motors on sale day as the final decision-maker whether to sell based on dynamic company strategies and professional market knowledge.• Achieved high standards, keeping my auction locations among the top GM auctions in the country. Finished 2021 ranked #3 (Nashville) and #5 (Memphis) out of all General Motors sale locations.• Skills included AutoIMS, Microsoft Teams, Microsoft Excel, Microsoft Word, Microsoft SharePoint, Adesa Dealerblock, Manheim Market Report Show less

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  General Motors

  Apr 2022 - now

  District Sales Manager, Buick/GMC

  • Act as a main liaison between General Motors and assigned dealerships• Understand the clients' needs; establish credibility; and take accountability for delivering value to clients• Facilitate, coach, and consult with dealers to ensure monthly/yearly sales and service objectives are met as well as well as accomplishing other dealership goals• Track dealership Customer Satisfaction Index (CSI) metrics to identify and address deficiencies• Assist in product launches to ensure streamlined marketing and advertising between the dealer and GM• Build and maintain friendly, warm, high trust relationships and networks of business contacts while acting with integrity and a respect for others and an ability to demonstrate teamwork.• Monitor dealership personnel training to maintain 100% compliance in GM training objectives• Assist dealers in business and inventory management, including vehicle ordering and inventory balancing• Work with dealers to improve profitability through marketing, merchandising, and operations consulting• Analyze dealer sales, local market, and competition to identify specific brand opportunities by using good judgment and generating and evaluating alternatives; developing and implementing effective solutions• Increase sales of GM vehicles and parts to dealers• Assist in dealer and customer problem resolution• Handle recall and special policy inquiries, as well as warranty process management• Coach dealer on customer retention, satisfaction and dealership loyalty• Travel to dealerships in the assigned territory regularly Show less