Experience

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  Aptec - an ingram micro company

  Mar 2000 - Jul 2006

  Area sales manager

  Established in 1980 - Aptec is the oldest distributor in the region acquired by Ingram Micro Inc. in October 2012. Aptec provides a wide range of solutions & services to 10,000+ resellers offering 1,000’s of products from leading ICT manufacturers operating from its offices & warehouses in 7 countries with 370 specialized staff, serving over 70 countries in the region.➧ Managed 14 staff across 3 outlets - wholesale resellers; led the entire sales & service teams➧ Stakeholder liaison with all major business partners ie. Etisalat➧ Sales tracking & analysis within the branch level with a focus on customer relationship management (CRM) expansionMajor challenges faced; ➛ Assigned as an Area Manager for different districts within UAE (Dubai - Sharjah - Abu Dhabi)➛ Participating & managing after-sales services.➛ Increasing the corporate business in Abu Dhabi districtNotable Achievements;✦ Recognized & rewarded by Nokia for the most sales of Nokia communicator 9210i✦ Participated in "Gitex Technology Exposition" in Dubai from 2001 to 2005.✦ Organized & implemented the Motorola Gold (D&G), Road Show Show less

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  Itsalat international company.

  Aug 2006 - Mar 2008

  Regional retail sales manager

  i2 is the largest mobile & telecommunications provider in the MENA Region operating across 20 countries as a distributor, retailer & wholesaler of telecom products including smartphones, services & accessories.Accountable for 80 staff across 22 outlets;➧ Led retail strategy - maximizing profit & loss regionally to achieve business goals (OPEX/CAPEX)➧ Managed regional sales; implemented action plans & standard monitoring of stores from layout, product visibility & displays to enhance the customer experienceMajor challenges faced; ➛ Starting a new concept in KSA markets➛ Store reallocations & improving sales team performance for more efficiency➛ Participating in marketing activities. Notable Achievements;✦ Key contributor to the project opening 100 outlets✦ Handled the project of opening shop in the shop with different retailers ✦ Successful experience in the running of Nokia roadshow in within the assigned region Show less

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  Sale advanced co. ltd. (stc).

  Apr 2008 - Aug 2014

  The largest distributor & operating the business unit for STC, VIVA Bahrain, Oman Tel, Samsung, Virgin Mobile, Huawei & other leading ICT companies operating across KSA – Bahrain – Oman. ➧ Managed entire retail operations including recruitment & training➧ Accountable for the opening of new stores - stock control & availability - cash reconciliation➧ Closing & reallocation of existing outletsMajor challenges faced;➛ Sudden change in company strategies due to management changes➛ Handling & dealing with 3 consultation companies for different projects➛ Transferring internal storage processes to be understood & followed by teams in the storesNotable Achievements;✦ On schedule delivery of new project approved & agreed by top management.✦ Maintained all retail business unit (BU) internal audit reports in alignment to required standards✦ Implemented the new Q-System in the stores; reduced waiting time while improved customer experience. Show less ➧ Preparing sales management processes & techniques training programs for sales teams➧ Directly reported to the Retail General Manager & IT Director on all sales & performance activities ➧ Strategic planning of retail operations & translation of the setup & agreement of Retail Service Level AgreementsMajor challenges faced;➛ Establishing the new organization; after the merger of 11 sub-companies. ➛ Designing & creating new processes in collaboration with assigned consulting firms➛ Restructuring & defining the new Job description for retail teamsNotable Achievements;✦ Contributed to the implementation of mobile business packages✦ Managed new projects; transformed store concepts from basic to full solution modules for handset & various accessories✦ A key member of Enterprise & Trademark Department; implemented availability of locations, teams & stocks, contracts, store layouts & merchandising in alignment to STC standards Show less

  • Retail Operations Manager - Shop in Shop

    Nov 2011 - Aug 2014

  • Retail Project Manager

    Apr 2008 - Nov 2011
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  Al-haddad group

  Sept 2014 - Jun 2020

  Retail operations manager

  The largest telecommunications company in Saudi Arabia with 3 business units comprising Retail, Distribution & After Sales Service. Employing 1,000+ employees with the group being one of the fastest growing companies in the Middle East. ➧ Managing the Retail operations; focusing on new business development for the Retail Business Units➧ Leading new Retail projects; new concept implementation - a new strategy for expansion to several locations➧ Re-engineering the company SOP to improve efficiency.➧ Handling the new Retail projects implementation.➧ Responsible for developing the value added services as new initiative to our business. Major challenges faced;➛ Change Management - updating the company SOPs➛ Managing transactions with a shift from manual to the online system➛ Cost Control & provide accurate data in relation to manpower, outsource contracts & procurements Notable Achievements;✦ ERP roll-out - implementation of Retail outlets✦ Delivered on expected deadline for Saudization nationalization target✦ SOP review & re-engineered Show less

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  Al sadhan group

  Jun 2020 - Apr 2022

  Category manager
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  Delivery hero

  Mar 2022 - now

  Category manager