Experience

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  Anheuser-busch

  Jan 1996 - Jan 1999

  Contemporary marketing team representative

  • Represented Anheuser-Busch in on-premise accounts working side-by-side with multiple South Florida distributors and their sales teams.• Achieved proven record in servicing key accounts, facilitating sales and brand awareness, and creatively implementing product promotions.• Applied marketing principles to introduce and promote new brands while driving increased sales of established core brand products.

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  Emi

  Jan 2000 - Jan 2002

  General market manager

  • Managed Marlboro Bar Programs for EMI, Affinity Management, and Phillip Morris to enhance Marlboro brand awareness.• Built and maintained relationships, market research and competitive analysis, hired and motivated staff, team building, established goals and priorities, financial and inventory management, and event scheduling.• Led national trainings, prepared manuals, and program policy tests.• Responsible for regular reporting of market achievements to Affinity, EMI, and Philip Morris. Show less

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  Sweet leaf tea

  Jan 2006 - Jan 2007

  Area sales manager

  • Attained new distribution in the state of Florida while assisting in other states for new distributor kick-offs.• Worked regularly with 4+ distributors in Florida in the on/off-premise and grocery channels to increase volume and flavor line distribution.• Identified marketing opportunities within target demographic and executed events to increase brand visibility and awareness.• Trained hourly brand ambassador personnel to communicate brand message to consumers.

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  Island oasis

  Jan 2006 - Jan 2007

  Field marketing representative

  • Increased brand visibility and awareness to consumers through creative marketing techniques throughout Florida and the Caribbean in key accounts.• Created and directed on-premise sampling promotions.• Assisted in coordination of sponsorship events and attended as an Island Oasis Representative.• Acted as key contact for new roll out of turn-key gym program for Florida.

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  Legacy marketing partners

  Dec 2007 - Aug 2010

  Division field manager - southeast us

  • Sourced, trained, managed and developed Market Managers, Brand Ambassadors, and Field Ambassadors in each market in order to ensure flawless program execution for Pernod-Ricard USA national marketing programs. • Functioned as the primary liaison and key client contact for division and markets, establishing and maintaining relationships with divisional and local clients, and managing third party agency relationships as well as Distributor management.• Developed and implemented Market Manager training programs, ensuring a high level of knowledge resulting in successful event execution within the division• Served as senior communicator to funnel information and feedback to both Brand Teams and local channels to keep them “in-the-know” to ensure all markets’ success.• Managed KPIs and budgets set up for each brand program in the markets outlined by Brand Managers.• Participate in brainstorms and assist with program and market recommendations Show less

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  Consultant

  Aug 2010 - Sept 2011

  Consultant
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  Momentum worldwide

  Jan 2011 - Jan 2012

  Brand ambassador - sailor jerry rum

  • Identified, developed and executed programs across product seeding, sponsorship and events to engage key influencers.• Developed and executed consumer sampling programs in Florida market in line with national plan.• Developed staff training, loyalty and account programming to drive on-going brand support and sales results, while working closely with William Grant & Sons Florida Sales Team and Premier Beverage.• Account relationship development and distribution building with key on-premise trade influencers. Show less

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  Consultant

  Jan 2012 - Jan 2012

  Consultant
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  Constellation brands

  Apr 2013 - now

  • National Accounts Manager, eCommerce

    May 2024 - now

  • Regional Sales Manager - B2B E-Commerce

    Apr 2021 - May 2024

  • Sr. Field Sales Manager - South Florida

    Apr 2013 - Apr 2021