Experience

• 

  Operation big blue association

  Jan 2012 - Jan 2015

  Volunteer

  Volunteer in the NGOs Operation Big Blue Association and Cedars for care in Beirut. Activities included waste management in coastal and riverine habitats and awareness campaigns in villages of rural Lebanon.

• 

  Geoconsult international

  Jan 2016 - Feb 2016

  Gis intern

  ● Performed spatial analysis on the Lome basin in Togo to address flood management issues and acquired 9 ESRI diplomas.

• 

  James cook university

  Feb 2016 - Apr 2018

  Research assistant

  ● Contributed to doctoral level research in the Great Barrier Reef region with a world leading marine institution.● Established solid relationships with Global FinPrint, TropWater and the College of Marine & Environmental Science.

• 

  American university of beirut

  Jan 2019 - Feb 2019

  Research assistant/intern

  ● Launched a review of modern collaborative research tools for UNESCO Biosphere Reserve managers and scientists in the MENA region under the ongoing EU Erasmus+ funded EduBioMed project.● Formalized innovative means to facilitate communication between UNESCO Biosphere Reserve managers, scientists and citizens.

• 

  United nations

  Mar 2019 - Jun 2019

  Intern

  ● Produced detailed review of progress in 6th National Reports in preparation for Global Biodiversity Outlook 5.● Collaborated with different departments to disseminate research output across the duty station.● Translated official documents in multiple languages and provided feedback to improve the Convention on Biological Diversity’s online national submission process.

• 

  Self-employed

  Apr 2020 - now

  Digital marketing specialist

  ● Successfully built and nurtured a loyal client base for long-term PPE supply during the COVID-19 pandemic, leveraging relationship management and consultative selling techniques.● Spearheaded the launch and management of high-performing e-commerce platforms, driving sales across the US and Canada through strategic search engine optimization (SEO), product listing optimization (PLO), and conversion rate optimization (CRO).●Developed and executed engaging content marketing strategies across various channels, including blog posts, articles, and social media content, significantly increasing brand visibility and engagement.● Designed and implemented multi-channel marketing campaigns (email marketing, content marketing, social media marketing) incorporating paid advertising (PPC, social media ads) and targeted outreach, effectively moving prospects through the sales funnel.● Consistently analyzed and optimized website performance, marketing campaigns, and customer journeys using CRM (customer relationship management) platforms, Google Analytics, and social media analytics, ensuring data-informed decision-making and continuous improvement. Show less

• 

  Un biodiversity

  Oct 2020 - May 2024

  Consultant

  ● Crafted communications for the mainstreaming of Biosafety (Convention on Biological Diversity's Cartagena Protocol) in government entities as well as public awareness in biodiversity conservation● Contributed to various publications destined to the CBD’s COP-MOP, technical workshops, publications, compliance committees.● Optimized the Cartagena Protocol's Implementation Plan by addressing information gaps, and improving the overall monitoring and analysis process to enhance effectiveness. ● Influenced strategic updates for the fourth assessment and comprehensive evaluation of the Cartagena Protocol's Strategic Plan.● Aided the Convention on Biological Diversity's Biosafety Clearing-House (BCH) migration, ensuring optimal functionality and technical integrity.● Crafted a pocket guide on access to information in alignment with Article 23, fostering public awareness and assisted in the development of e-learning material on detection, transport and identification of LMOs for biosafety officers.● Helped optimize UI/UX of the Biosafety Clearing-House platform while coordinating with member parties. Show less