Experience

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  Rotaract club of sies college, sion (w)

  Dec 2021 - Jun 2022

  Social media coordinator

  As a Social Media Coordinator my primary goal was to boost engagement of our page by posting relevant content. I, alongwith my team members designed various campaigns for our audience that helped us increase engagement. Analysis of our campaigns was done to further optimize future campaigns and reports were made on the same detailing our views, likes etc. This position helped me hone my social media skills as well as my creative writing and designing skills.

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  Diai designs

  Nov 2022 - Feb 2023

  Marketing intern

  I interned at DiAi Designs for a brief period of four months and learnt that Digital Marketing is always evolving. My responsibilities consisted of strategising campaigns, creating, shooting and editing content. I made sure that the content we put out there was engaging and consistent with our brand image. Alongside content creation I also wrote blogs and emails for the organization. This internship challenged my creativity and greatly improved my interpersonal as well as my analytical skills.

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  Marketwolf

  Jun 2024 - Aug 2024

  Marketing executive

  Following my graduation, I joined MarketWolf, a FinTech company, where I applied my creativity to develop engaging push notifications that contributed to a 5,000-member increase in our Telegram subscriber base. I also took the lead in refining content across all user touch points to ensure alignment with the brand voice. Additionally, I crafted interactive and informative email campaigns aimed at engaging and educating our audience effectively.

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  Diai designs

  Aug 2024 - now

  Sales and marketing executive

  I am currently working in a sales-focused role, where my primary focus is to gain deeper insights into customer needs and preferences. This experience enables me to tailor creative content and messaging that resonates effectively across social media platforms, advertisements, and various marketing channels. Additionally, I am responsible for strategizing and managing the social media content calendar, ensuring that our posts are timely, engaging, and aligned with our brand goals.