Experience

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  Elster

  Jan 2013 - Jan 2014

  Sales technical assistant

  Sales internahip- Visits to customers, quotations, and industry fairs collaboration.

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  Molino cañuelas sacifia

  May 2014 - Jan 2019

  - U$55M business revenue. Responsible for four product categories that were part of two brands.- Creation and execution of the annual marketing plan to accomplish the brand's objectives. - Market and products/brand performance analysis and action plans.- Responsible for new product development for "9 de Oro" brand, which included coordination of cross-functional areas, market research, business case, 4P strategy development and market lunch.- Led +12 product developments coordinating a multifunctional team of 6 people, which delivered $15M in incremental sales and +1,75% market share for the brand.- Coordinated a team of 3 people to implement a packaging cost reduction project on 6 products, saving $3M annually.- Co-developed a fresh POS strategy to differentiate the brand from main competitors that increased retail sales by 11% in the crackers category.- Conducted market research to assess the viability of a fat-free product in the traditional Argentinean biscuit market, coordinated the product development and drove $2,5M in sales in the first year, growing the brand dollar share. Mostrar menos - Performed pre-engineering installation design and internal requirement analysis for three fully automated cookies, cupcakes and doughnuts production lines, accounting for a project budget of $120M.- Led End-to-end +10 technical projects, with a total budget of $12M, including a medium-pressure steam boiler replacement, which involved coordinating and supervising 5 different teams during a 4 days window.- Coordinated and supervised internal and external teams of up to 20 people for project executions and start-ups.- Executed project budget control, quality delivery and deadlines with an overall success rate of 87%. Mostrar menos

  • Product Manager

    May 2016 - Jan 2019

  • Project Manager

    May 2014 - Jan 2016
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  Brico depôt iberia (grupo kingfisher)

  May 2019 - Jan 2022

  - Collaboration hand-to-hand with the Head of BI to set up the strategy and develop the necessary processes for the new pricing department, including SAP price module implementation.- Mentored and coached two junior team members, fostering their professional development and growth.- End to end price analysis and definition for core range products, promotional and clearance activities. +17k SKU.- Revenue growth management through detection of market opportunities, cost impact analysis/mitigation, cross-selling and tickets analysis, and proper price ladders set up to improve sales and profitability. - Benchmarking with competition and market analysis to improve our pricing position and price leadership perception.- Led a project that enhanced price perception leadership by 6% and boosted sales in key categories by 18%, through in-depth price range analysis and effective cross-functional team coordination for POS merchandising and communication.- Implemented the new pricing strategy for all categories, resulting in a historical sales and profits record. +23% sales LFL and +240% in net profits LFL for 2021 while positively shifting the overall price index position against main competitors.- Mitigation of +17M€ cost increase risk by strategically increasing prices of non-sensible ranges and improving pricing ladders.- Mentored and coached three junior team members, fostering their professional development and growth. Mostrar menos - Conducted qualitative and quantitative analysis to help category leads determine which SKUs should be taken out of the range- Improved +12% bathroom taps sales by collaborating with the merchandising team to create a better exposition and generate a more logical price ladder.- Collaboration with category directors to create short/medium-term strategies and the annual trading plan. - Leader of the "Stock out" project, managing a cross-functional team to clear toxic stock, representing 12% of our stock value, achieving 75% of the clearance in the first two months through digital and POS activations. Mostrar menos

  • Pricing Specialist

    Sept 2020 - Jan 2022

  • Trade Marketing Specialist

    May 2019 - Jan 2020
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  Sda bocconi

  Sept 2022 - Jan 2023

  Fulltime mba student
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  L'oréal

  Jun 2023 - Sept 2023

  Mba summer intern - armani beauty revenue growth

  - Supported Armani Beauty's international marketing team to develop the global revenue growth strategy and capabilities to valorize the brand portfolio through the RGM levers of Brand Pricing, Pack-Price Architecture, and Global Price Consistency.- Delivered an actionable toolkit for Armani's fragrances with Pack-Price Architecture insights to generate consistent pricing across sizes and intensities, optimizing the approach to pricing and capturing the maximum value potential. - Decoded the optimal brand pricing ladders and the global corridor for the hero products of the portfolio through in-depth market analysis and benchmarking vs. main competitors. Mostrar menos

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  Mango

  Jan 2024 - now

  Pricing project manager