Deependra Gupta

Experience

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  MSL (Global)

  Dec 2008 - Jan 2010

  Public Relations Executive

  Clients: Bharti Axa Life Insurance, CIMA & Courtyard by MarriotResponsibilities:- Develop and manage media relations- Create and manage media collaterals: press releases, media invites etc.- Execute media rounds at regular interval- Arrange client meetings, interaction with journalists etc.- Develop and manage content for clients: media questionnaire, media speeches etc.

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  Studio Mars Pvt. Ltd.

  Feb 2010 - Jun 2010

  Client Servicing Executive
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  Juice Adcom

  Jul 2010 - Mar 2012

  Sr. Brand Servicing Executive

  Clients: Sobha Developers, Goel Ganga Developers, Mogra Cosmic, Emaar & Kyros Wellness Responsibilities:- Understand and evaluate clients' requirements- Create and present proposals to clients for approval- Conduct market research to evaluate clients' products/services, competitors and target markets- Develop brand communication plan involving market research, media vehicles and media expenditure- Provide PR support as and when required- Take part in pitches for new contracts- Manage records and invoices Show less

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  MullenLowe Lintas Group

  May 2012 - Jan 2015

  Sr. Account Executive

  Clients: Kirloskar Group, Bajaj, Kimberly Clarke Professional, SIL & Finolex PlassonResponsibilities:o Meet and liaison with clients to discuss and identify their brand communication requirementso Develop brand communication plan based on allocated budgeto Develop communication content; press release, creative briefs, brand communication strategies, market research, online content etc.o Coordinate with media agencies for production and release of campaigno Liaison with, and act as a link between, the client and agency by maintaining regular contactWorth Mentioning:• Coordinated and launched corporate website of Kirloskar; www.kirloskar.com• Conceptualised and produced ‘National Brand Campaign’ (TVC) for Kirloskar • Conceptualised and launched ‘Kirloskar Vasundhara International Film Festival’ (KVIFF) for the year 2012-13 and 2013-14• Conceptualised and launched 'The Healthy and Happy Workplace' project for Kimberly Clarke Professional• Coordinated and developed ‘International Marketing Collaterals’ for Finolex Plasson Show less

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  Sterling Hospitals

  Jan 2015 - Mar 2017

  Assistant Manager - Branding

  Responsibilities:o Implemented and supervised branding activities (internal & external)o Developed content (English) for online and offline brandingo Managed online presence (social media & website) of Sterling Group of Companieso Coordinated with media for PR and other related activitiesWorth Mentioning:• Conceptualised the Brand Campaign (OOH) for Sterling Hospitals• Conceptualised the tagline of Sterling Cancer Hospitals: Together we can win life• Conceptualised and launched internal HR initiative - Sterling Idea League (SIL)• Conceptualised and launched Internal Magazine – SHE & HER Show less

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  Sterling Accuris Diagnostics

  Apr 2017 - Nov 2022

  Analyze business objective, data, competition and consumer insights to formulate actionable brand marketing plans. End to end planning and execution of innovative marketing campaigns, from collaborating with sales and research team to uncover insights that feed into communication strategy, to briefing internal and external agencies, to formulating media plans and creating campaign assets, with a strong focus on digital-led campaigns. Work with the analytics team to track ROI and suggest the future course of action.Worth mentioning:• Reintroduced Sterling Accuris Diagnostics in the market, utilising integrated communication approach through effective brand solutions; ATL, BTL, and PR & Digital media activities.• Established and revamped social media accounts (Facebook, Twitter, Youtube and Linkedin), adapting 3Cs approach (Clean, Creative, Consistent). • Scripted, co-directed and launched branded content film - #BimariBolkeNahiAati, to promote preventive health checkup. • Scripted and produced the brand corporate Film• Conceptualised and wrote creative content for the brochure, invitation, mailers, advertisements, OOH and online channels.• Conceptualised and launched Accuris Wellness Mela, an innovative Health Checkup Camp initiative.• Conceptualised and launched more than 25 pathology laboratory centres within 3.5 years. Show less

  • AGM - Branding & Marketing

    Apr 2021 - Nov 2022

  • Senior Brand Marketing Manager

    Apr 2018 - Mar 2021

  • Assistant Brand Manager

    Apr 2017 - Mar 2018
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  ConverSsation.

  Jan 2020 - now

  Brand Consultant
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  SILVIN (Silvin Additives Pvt. Ltd.)

  Nov 2022 - Apr 2023

  Marketing Communications Lead
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  Socialee

  May 2023 - now

  Chief Strategy Officer (CSO)