Experience

• 

  Expansión

  Jul 2000 - May 2004

  Editor

  Edition of special supplements: reports, news, interviews and analysis.

• 

  Imasce

  May 2004 - Aug 2004

  Account executive

  Management of corporate communication of different companies and the Spanish Councils and Provinces Federation (FEMP): events, web, news and marketing campaigns.

• 

  Sulake

  Aug 2004 - Aug 2016

  Sets the concepts of what engagement activities should be, in order toinvigorate the users implication with the online community for teensHabbo, by providing to them a fun and intense experience that is wellworth to be enjoyed every day; such as storylines, video gamesmechanics, content marketing, and other creative thinking taken fromany inspiring source.Develops new engagement activities formats based in results, aimingto improve KPIs that really have an impact in the global product figures.Builds new collaboration paths with users that allow customers toparticipate in the creative process of deploying a wide set ofcompetitions, challenges, quizzes and other exciting content for themand their peers in Habbo and social media.Manages the internal system created to get the Habbo web, salesitems, game platform, the different mobile versions, and all its relatedcommunications localized into 9 different languages and cultures. Show less In charge of studying Habbo Hotel users experience globally to detect the most suitable evolution of the Habbo product in the short and long term. As well as developing engagement campaigns globally by:-Interacting with users in different channels as Habbo Hotel sites, UserVoice, Forums, Facebook, Twitter and Fansites.-Leading a team of Community Managers to detect needs, share learnings and improve the final result of Habbo product globally.-Introducing solutions to improve users experience as part of the global plan of engagement campaigns, extracted directly from the interaction with customers; from safety and education in best Internet practices to loyalty and entertainment. Show less In charge of the final deployment of campaigns and product updates of Habbo Hotel for the 12 different domains where the company operates by:-Building a localization and translation process from scratch to change the model from working with internal localization to external partnership.-Ensuring the right shipment of contents for localization.-Building the needed tools to assure the good quality of Habbo contents in all communication channels: Habbo sites and social media. Show less Joined the global plan of Sulake to lead the Site Producers of Habbo Hotel in Spain & Latam, Brazil & Portugal, France, English speaking markets and Italy, becoming the main driving force of Sulake business in terms of traffic, sales and advertisement agreements.-Crossing content and lessons between the different countries in the region to guaranty a balanced improvement in all the area.-Measuring results to support the learnings, mistakes and ways to improve the results of the team.-Adapting Habbo communication and campaigns to the evolution of social media.-Generating engagement campaigns for users.-Generating advertisement campaigns for partners.-Training the new employees recruited in the region. Show less Contribute to the growth of Habbo Hotel product in Spain and Latam markets, becoming the most important region in terms of traffic and sales in Sulake global results by:-Generating tailor made content for Spanish talking users, as special engagement activities like competitions, games and interactive communication in web and newsletter.-Generating tailor made campaigns for advertisers, being pioneer in designing and working with concepts of not intrusive advertisement during the first steps of social media industry. Show less

  • Engagement & Localization Director

    Feb 2014 - Aug 2016

  • User Voice and Community Director

    Sept 2012 - Feb 2014

  • Localization Quality Assurance Manager

    Mar 2012 - Sept 2012

  • Senior Global Campaign Producer

    Nov 2011 - Mar 2012

  • Regional Site Producer South America, Southern Europe and English speaking markets

    Sept 2006 - Nov 2011

  • Site Producer

    Oct 2004 - Sept 2006

  • Player Support & PR Communication

    Aug 2004 - Oct 2004
• 

  Adriáns contenidos

  Oct 2016 - now

  Digital content expert

  - Consulting in content strategies for web, social networks and gamification.- Creation of content campaigns.- Online community building.- Cultural adaptation of online services and tools.- SEO copywriting.- English/Spanish and French/Spanish translation.Video and sound editing and music creation.- Illustration.

• 

  Spin master

  Jan 2018 - Jan 2020

  Designer of gamification strategies

  - Design of gamification strategies to optimize user interaction with the brand's games: understanding, enjoyment, engagement...- Content creation to carry out these strategies: concepts, mechanics, storytelling, writing...- Design of game cycles for new products of the company.

• 

  Sigma ai

  Mar 2018 - Jul 2019

  Artificial intelligence training

  Artificial Intelligence training for transcription of texts into Spanish.

• 

  Florette ibérica

  Jan 2019 - Jan 2019

  Consultant on gamification strategies

  - Design of gamification strategies oriented to Human Resources.Study and analysis of profiles.- Creation of activities and actions to implement the gamification strategies devised.

• 

  Pullmantur cruceros

  Jan 2019 - Jan 2020

  Content creator

  - Creation of videos to promote the brand's cruises.- Script writing, image and audio selection.- Editing, editing and video animations with Adobe Premiere and After Effects.- Audio design and editing with Avid Pro Tools.

• 

  Meraki digital es

  Jan 2020 - now

  Web page designer

  - Website construction with Wordpress.- SEO copywriting.- Gamification consulting.

• 

  Zoomin

  Jan 2020 - Jan 2022

  Translation and localization expert

  - Adaptation to the Spanish language and cultural context of video content on current affairs, science, society, sports, awareness...- Video text editing with Adobe Premiere.- SEO copywriting for search engine optimization of Zoomin's videos.

• 

  Novalac nutrition & health

  Jan 2021 - Jan 2021

  Seo content writer

  - Documentation, analysis, elaboration and writing of SEO articles specialized in the nutrition and children's health sector.- Image management, editing and creation.

• 

  Futura vr studio

  Jan 2021 - Jan 2022

  Consultant for gamification strategies

  - Consultancy for the creation of gamification strategies for metaverses.- Elaboration of hypothesis, definition of objectives.- Creation of content to implement these strategies.

• 

  Repavar

  Jan 2021 - Jan 2022

  Seo content writer

  - Documentation, analysis, elaboration and writing of SEO articles specialized in the dermatological cosmetics and skin care sector.- Image management and editing.

• 

  Azerion

  Jan 2022 - now

  Content localizer

  - Translation and adaptation of video games to the Spanish and Latin American market.- Adaptation of content to the Spanish-speaking market.- SEO copywriting.

• 

  Cocobay

  Jan 2022 - Jan 2023

  Consultant in gamification and team management

  - Diseño de metodologías para construir un equipo de creativos encargados del engagement de la marca con sus usuarios.- Consultoría para implementar conceptos de gamificación en la gestión de la comunidad web3 de la marca.- Planificación, gestión y análisis de las actividades de engagement del producto.

• 

  Malt

  Jan 2022 - now

  Seo content writer and translator

  - Creation and writing of SEO articles about the freelance market in Spain and Europe.- Translation and adaptation of contents in English and French, about multiple professional sectors, to the Spanish language and context.

• 

  Keepcoding®

  Jun 2023 - now

  - Frontend development with #Parcel and #Vite.- Backend development in #Node.js with #Express.- Data modeling and #SQL and #NoSQL database management. - Web application development with #Python #Jinja and #Flask.- Game development with #Python and #Pygame.- Graphic and sound design with #AdobeIllustrator, #AdobePhotoshop, #AvidProTools.- Database management with #SQLite.

  • Full stack web developer

    Nov 2023 - now

  • Developer Full Stack

    Jun 2023 - Nov 2023