Experience

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  Freelance art director/designer/creative director

  Jun 2014 - Sept 2020

  Creative designer

  Clients: Chitato, Ciputra Hotel, Relaxa, Indomilk, Wulling, DFSK, Maxiton, Global Foods, Lotte mart, Gudang Garam, Ruangguru- Focused more on leveraging knowledge & connection about the creative market- Work mostly with a strategic team and some independently- Create an Annual Brand visual campaign & digital identity- Most of the projects are New Product Launches

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  Think.web

  Jun 2016 - Jun 2017

  Graphic designer

  Focus as Bank Mandiri's dedicated digital designer.PT Bank Mandiri (Persero) Tbk or Bank Mandiri, headquartered in Jakarta, is the largest bank in Indonesia in terms of assets, loans, and deposits.I manage two of Bank Mandiri's digital products such as Bank Mandiri Official Account and Wirausaha Muda Mandiri (targeted for their younger customers).- Work in line with Bank Mandiri’s Internal team for the Grand launch of E-money (as toll main gateway payment), Big Bad Wolf (first event), Mandiri's 20th Anniversary, Mandiri Online Launch (now known as Livin’ Mandiri))- Build Bank Mandiri’s digital presence, and awareness to aim young markets.- Create engaging contents on daily basis throughout all online platforms (Facebook, Instagram, Twitter) Show less

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  The parent inc.

  Mar 2018 - Nov 2022

  The Parent Inc is the largest online content and community platform for women in Asia. Our flagship brand, theAsianparent.com, is Southeast Asia’s #1 digital parenting destination and reaches over 30 million mums in the region. We support Asian mums in their journey through life while respecting them as modern Asian women. The main focus is on handling our Media company, theAsianparent. - Project Management, guide team on translating briefs and insights into best creative deliverables and ensure a high SLA rate for all project deliverance- Plan out in-house campaigns, initiate AB tests, and monitor creative performance through all platforms (App, Social Media, Paid Ads, ASO)- Contribute to the development of creative strategies and campaigns, providing insights and recommendations based on industry trends and best practices.- Create conceptualization for development, especially collaboration between the sister companies (Mama's Choice, Sidekick Project)- Manage a team of 13 regionally (Indonesia, Singapore, Philippines, Malaysia, Thailand, Vietnam), empower the team to grow through solid guidance, and guide them with brand guidelines without impacting their creativity and exploration to increase brand awareness.- Building the brand identity and online presence through the creation, developing ways of understanding, and reconfiguring brand strategy on our new products.- Supervise assignments on a weekly basis and develop an effective management system for allocating workloads, and team efficiency (especially during lockdowns).- Monitor project budgets, track expenses, and ensure cost-effective use of resources while maintaining creative excellence. Show less LittleSinga was developed under the guidance of theAsianparent to facilitate mothers during the pandemic by establishing learning pods for children aged 3-6 years with the Montessori learning approach trained by qualified curriculum trainers. This empowered mothers to teach their children and earn additional income.- Run qualitative & quantitative research for afterschool activities in Indonesia- Build a variety of strategies to acquire moms on owning their own pods- Develop a digital communication for brand awareness on cross platforms (Tiktok & Instagram)- Create branding for LittleSinga (Website, Activity books, Classes, and After school programs)- With the team, create after school & summer camp programs with our partners Show less Received an Athena Awards in 2018 for leadershipPart of The Parent Inc's Revenue team- Responsible for Indonesia's quarterly events (clients, and in-house Projects)- Side by side with the sales team to create proposals for clients pitching- Create branded and unbranded visuals for market research- Create storyboard & direct art for animation based projects- Produce Websites and Minisites for Client-based campaigns- Compile data research for InfographicsResearch & Development- Align with the product team, conduct in-depth research for new target markets.- Moderate FGD with the user's for product development and AB testing- Brainstorm future product development with the product team- Align with the marketing team, strategize ads & placement Show less

  • Creative Team Lead

    Aug 2021 - Nov 2022

  • Research & Content Creative Lead (LittleSinga)

    Sept 2020 - Aug 2021

  • Senior Creative Designer

    Mar 2018 - Sept 2020