Experience

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  Tfc marketing

  Jan 2018 - May 2021

  - Built a high-performing paid media team with a 75% retention rate and a 33% increase in productivity, providing guidance, training, and mentorship to drive individual and team success.- Conducted deep data-driven analysis that provided insights and new strategies for increasing results (i.e. analyzing platform account structures), resulting in a 15% decrease in cost per acquisition and a 20% increase in conversion rate.- Managed the client's paid media campaign setup, keyword research and buildouts, quality scores, ad copywriting reviews and recommendations, bid management, and landing page optimization recommendations for all channels, increasing the CPAs by 25% and decreasing the CPLs by 18%, across all channels.- Supervise campaigns to maximize KPI performance (i.e. CPC, CPA, CTR, etc.) within monthly budgets and constraints by analyzing campaign spend, and making optimizations to test, change, and improve the performance of the campaigns. Show less - Responsible for high-level relations with all clients, including overall client satisfaction and management of expectations, while ensuring the work is completed on strategy, on time, and within budget.- Collaborated with client and account teams to strategize, produce, and execute various goal-driven campaigns across several channels including: paid, email, affiliate marketing, and social media.- Coordinated and executed digital campaigns that corresponded with the client's overall marketing strategy, as a result, increased revenue by 17%.- Organized and executed monthly internal meetings to align on client KPIs and ensure all efforts are focused on client expectations. Achieved a 20% increase in revenue within the first six months. Show less

  • Paid Media Director

    Mar 2020 - May 2021

  • Account Manager

    Jan 2018 - Mar 2020
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  Media realm llc

  Mar 2020 - May 2021

  Paid media director

  - Collaborate with cross-functional teams, including marketing, ecommerce, and product, to align paid media strategies with business objectives and goals.- Develop and manage the paid media budget($2M+), ensuring optimal allocation of resources across different channels and campaigns.- Test, troubleshoot, launch and optimize advertising campaigns across multiple channels, ensuring timely asset delivery and proper implementations by aligning on all timelines.

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  Brandetize

  May 2021 - Jul 2021

  Marketing manager

  - Increased clients’ Net Promoter Scores (NPS) by 10% points by evaluating the digital strategy and making informed changes that are user-centric.- Act as a client-facing marketing manager responsible for client leadership, client communication, and advocacy that result in long-term client retention, profitability, and growth of accounts.- Oversee the research, branding, and go-to-market strategy development of thought leaders and innovative financial investment platforms.- Manage and understand all aspects of a successful campaign, including email, social media, paid ads, landing pages, content creation, SEO, CRO, copywriting, etc.- Assist the new business team with bringing in new clients, as well as upselling existing clients on additional services by providing detailed audits and strategies.- Oversee digital initiatives from concept creation to implementation while tracking profitability and resource allocation for the agency. Show less

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  Brainlabs

  Sept 2021 - Jun 2022

  Senior paid media strategist

  - As the Client Lead, managed 2-5 accounts (MRR greater than $15k/month). Monitored budgets and performance, and made optimizations daily aligned with client goals. Proactively addressed client performance directly with the client, while keeping GAD informed of issues and solutions.- Mentored 3 direct reports, coached 4 indirect managers, and increased productivity by 35% through a strengths-based coaching approach.- Analyzed client performance metrics and created data-driven recommendations using a 'test and learn' methodology.- Developed and executed paid media strategies for global brands that met or exceeded client goals, resulting in contract renewals from leading executives.- Built campaigns, keywords, and ads using Google AdWords and Google Analytics to increase traffic to the client’s website while managing a $150,000 monthly budget. Show less

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  Absolute web

  Jan 2023 - Jan 2024

  E-commerce marketing strategist (contract)

  - Collaborate with account managers on research, campaign creation, and optimization efforts.- Create monthly reports with analysis of performance of campaigns along with strategic recommendations for continual improvement.- Translate strategic recommendations concerning digital experiences into actionable items.- Take an active role in developing digital strategies for clients that support their overall digital marketing program.

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  Tna associates

  Jan 2024 - May 2024

  Marketing manager