
Alex MacDonald

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About me
An expert at strategy implementation
Education

Hootsuite Academy
-Social Marketing Certification MarketingIndustry-recognized certification that demonstrates expertise with the essential elements of social marketing.

LinkedIn Learning
2018 -SEO Foundations, Certification MarketingIncreasing website's visibility on search engines like Google and Bing and attract the right kind of traffic to the right pages. Learned about search engine optimization including how to read a results page, finding rankings, and see how rankings affect businesses large and small. Discover how to implement foundational optimization strategies and techniques, including how to conduct keyword research, build inbound links, optimize pages and content, measure successes and progress, and plan for a… Show more Increasing website's visibility on search engines like Google and Bing and attract the right kind of traffic to the right pages. Learned about search engine optimization including how to read a results page, finding rankings, and see how rankings affect businesses large and small. Discover how to implement foundational optimization strategies and techniques, including how to conduct keyword research, build inbound links, optimize pages and content, measure successes and progress, and plan for a long-term SEO strategy.This course is part of a Learning Path approved by the American Marketing Association. Show less

Fanshawe College
2006 - 2007Professional Sales Management Selling Skills and Sales OperationsLearned how to design and implement effective strategies to build and manage successful buyer-seller relationshipsGained insight into how to select, develop, compensate, and otherwise manage salespeople in a manner that is consistent with, and helps accomplish the organization’s strategic objectivesDiscovered how to increase sales and sales management effectiveness through the integration of technology, including customer management software, social networking tools, emerging… Show more Learned how to design and implement effective strategies to build and manage successful buyer-seller relationshipsGained insight into how to select, develop, compensate, and otherwise manage salespeople in a manner that is consistent with, and helps accomplish the organization’s strategic objectivesDiscovered how to increase sales and sales management effectiveness through the integration of technology, including customer management software, social networking tools, emerging media, and other related tools Show less

Fanshawe College
2000 - 2001Networking Certification Networking Administration, LAN/WAN SupportInstalled Hard disks, Floppy drives, CD Drives, Sound Blaster cards, CPU, Memory, Power supply unit, Network card, Video graphics card, Hard disk controller card on PC systems

Fanshawe College
2009 - 2009Professional Presentation Skills Workshop Presentation Skills
Experience

TeleTech
Jan 2002 - Apr 2005• Identified areas of development and improvement and make suggestions to support call centre metrics• Established and drive tactical and strategic Training & QA plans and initiatives.• Responsible for staff-related activities (interviewing, skill development, disciplinary activities)• Monitored and reinforced standards of performance• Implemented corrective actions and addressed issues of personnel• Created successful incentives to boost employee morale• Prepared evaluations to help CSR’s improve customer service skills and meet matrix objectives• Responsible for continuous cost reduction, process improvement and problem resolution • Supported programs and projects by sharing best practices, experiences and know-how Show less
Customer Service Training Assistant
Jul 2004 - Apr 2005Technical Support Agent
Jan 2002 - Jul 2004

StarTech.com
Jun 2005 - Dec 2012A pivotal role in expanding and nurturing crucial partnerships. I notably developed our largest value-added reseller from 380,000 CAD to an impressive 900,000 CAD in sales, underscoring my ability to drive significant revenue growth. Additionally, I actively supported their retail expansion, facilitating their growth from 3 locations to 5. Furthermore, I played a crucial role in enhancing supply chain coordination, resulting in an impressive average 95% fill rate on orders. Nurturing this key account demonstrated my abilities to earn trust and to strategically impact growth initiatives. Show less
VAR Key Account Manager
May 2006 - Dec 2012Technical Support Representative
Jun 2005 - May 2006

Keystone Academic Solutions
Jan 2014 - Aug 2018Senior Marketing & Communication ManagerMy first professional sales role after relocating from Canada. Responsible for the entire sales process, with a primary focus on sales acquisition. During my tenure, I achieved several significant milestones: I was the sole new hire to not only meet annual sales targets, I surpassed them. I consistently exceeded the monthly sales target of 110,000 Monthly Recurring Revenue (MRR) by an impressive 15-30% and outperformed the monthly demonstration targets by 30-50%. Additionally, my contributions extended to upselling, with 10% of my total sales attributed to existing customers and expanding our product categories. Show less

The Serial Killer Podcast
May 2017 - nowHead of PartnershipsResponsible for planning and implementing sales, marketing, development and partnership programs.

Highered - EFMD Shared Career Services
Sept 2018 - Oct 2020As a Sales Director for our talent acquisition platform, I achieved notable successes. I increased lead conversions by 10%, managed a team of 3 AEs and BDRs, and together, we generated 4.7 million NOK in revenue, meeting a critical budget milestone. My BDR team also excelled, boosting cold lead generation by 150% and product demonstrations by an impressive 300%. My leadership and strategic experience were instrumental in our company's growth and success in attracting top talent from leading business schools. Show less
Director of Sales
Mar 2019 - Oct 2020Senior Executive Sales Representative
Sept 2018 - Mar 2019

Decisions
Nov 2020 - Dec 2021Senior Sales ExecutiveTaking pride in helping companies make their meetings more effective. In this role, I consistently achieved results and hit budget, surpassing MRR and ARR sales targets by an impressive margin consistently over 10%. On top of this, I consistently acquired an average of 5 new customers each month, showcasing my strong prospecting skills and my ability to build lasting client relationships.In addition, I focused on maximizing revenue from existing accounts, consistently delivering an impressive average of 20% in sales through effective upselling strategies tailored to existing customer needs. On average, I conducted 15 product demonstrations per month, proficiently presenting and highlighting the value of our products or services to new and existing clients demonstrating my customer-focused approach, and my commitment to driving revenue growth for Decisions. Show less

Clarify
Jan 2022 - Dec 2023Strategic PartnershipsExceptionally proficient in acquiring qualified partnerships, consistently securing an average of 2 new partnerships each month while identifying lucrative opportunities with their short and long-term projects. In this role, I generate an average of 100 cold leads monthly underscoring my strong prospecting skills and dedication to expanding our customer base through partnerships. Furthermore, I conduct several C-Level product demonstrations every month, engaging with high-level decision-makers and streamlining the sales process by showcasing our product's unique value. Show less

Dolphin Interconnect Solutions
Jan 2024 - nowHead of Sales, EMEAAt Dolphin Interconnect Solutions, my focus is on delivering cutting-edge PCI Express-based interconnect solutions. Including our ExpressWare software, IO cards, switches, and backplanes.We redefine multi-computer connectivity with advanced technology. We ensure low latency and high throughput for efficient data traffic management driving significant performance improvements. Committed to industry standards, such as PCI-SIG.
Licenses & Certifications
- View certificate

SEO Foundations
LinkedInApr 2018 
Networking Administration LAN/WAN Support
Fanshawe College- View certificate

Social Marketing Certification
HootsuiteMar 2018
Volunteer Experience
Coach
Issued by North London House League Hockey Association on Sept 2006
Associated with Alex MacDonald
Languages
- enEnglish
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