Eva Rahma Indriyani

Experience

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  Institut Teknologi Telkom

  Feb 2020 - Jun 2021

  - Study copywriting, SEO to support the creation of articles on the website- Create layout designs for Instagram content using figma and Adobe Illustrator tools- Make descriptions and periodically post content for Instagram accounts owned by Informatics Engineering study programs - Explaining the contents of the module to students and facilitating individual student guidance- Examine student reports and guide the pretest and posttest- Make a recap of student practicum values obtained based on the results of assignments and practicum reports- Assisting students in doing practicum by using practicum tools

  • Student Staff - Content Creation and Social Media Management

    Aug 2020 - Jun 2021

  • Student Laboratory Teaching Assistant

    Feb 2020 - Jul 2020
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  Bangkit Academy led by Google, Tokopedia, Gojek, & Traveloka

  Feb 2021 - Jul 2021

  Machine Learning Student

  - Learning the key concepts and applications of AI to solve a wide range of Machine Learning- Study with the tech expertise about soft skills that needed transit from academia to the workplace

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  Fararafa Studio

  Sept 2021 - Sept 2023

  Data Analyst

  - Conducted market research to identify target audience and analyze consumer behavior to develop effective marketing strategies.- Implemented SEO optimization techniques to improve website ranking, increase visibility, and drive organic traffic.- Developed and executed paid search campaigns using Google Ads platforms to reach target audience.- Monitored and analyzed website metrics using Google Analytics, SEMrush, and Search Console to make data-driven decisions.- Stayed up-to-date with digital marketing trends and best practices to recommend new techniques and strategies for improving marketing efforts.- Creating data visualizations and dashboards using Looker to effectively communicate findings to stakeholders- Mapping competitors and recording the data needed to be used as a benchmark Show less

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  Whizzy Growth

  Sept 2023 - now

  Marketing Analyst

  • Developed and executed comprehensive digital marketing strategies across multiple platforms including Google Ads, Facebook Meta Ads, TikTok Ads, and e-commerce platforms (Shopee, Tokopedia)• Optimized campaign performance through strategic targeting, ad creative testing, and budget allocation, resulting in a 48% increase in client Return on Ad Spend (ROAS) on e-commerce platforms. • Tracked sales performance across various campaigns, conducting in-depth analysis to assess effectiveness and identify areas for improvement. Recommended measures to enhance campaign performance based on data analysis and market trends. • Gathered data from diverse campaign channels, conducting thorough analysis to assess performance and effectiveness. Compiled findings into comprehensive reports and visual deliverables, leading to the identification and resolution of underperforming channels and a 30% improvement in overall campaign performance. • Managed paid advertising for multiple brands on e-commerce platforms, ensuring alignment with brand guidelines and objectives.• Provided strategic recommendations for content trends and advertising strategies based on market research, consumer behavior, and platform algorithms. • Managed week-to-week reporting of key performance metrics and campaign insights. Presented findings and performance updates to clients, highlighting achievements and outlining future strategies for improvement. Show less