
Timeline
About me
Marketing Manager
Education

University of pretoria
2003 - 2005B.com marketing
Experience

Absa bank
Aug 2006 - Jan 2009Marketing executiveJOB ROLE-Delivering all marketing collateral for the launch of Momentum Credit Card. (Joint venture) and managing the ongoing joint venture relationship;-Full briefing of Call centre agents on Marketing campaigns;-Assisting with the production of radio advertising, and TV advertising;-Assisting with implementation of various marketing campaigns and collateral;-Budget administration, reconciliation and reporting for Marketing-, Acquisition-, Retention- and Joint Venture teams.KEY ACHIEVEMENTS-Conducted a Chip & PIN credit card test pilot and staff competition, which provided valuable insights for the branch and customer, roll out;-Wrote the Marketing plan and Managed the Roll out of CHIP & PIN Credit cards to market this include the development of Customer communication and in Branch elements; Show less

Care computers
Jun 2009 - Nov 2009Marketing executiveJOB ROLE-Managing the redesign of the company website - this included scoping changes, briefing the creative concept and working with a freelance web designer to implement changes across the website;-Introduced literature to assist the sales team with pitches

Geek squad
Dec 2009 - Sept 2011Customer comms executiveJOB ROLE-Marketing lead on The Carphone Warehouse Repairs Transformation project;-Creative briefing, development and implementation of monthly email newsletters and email campaigns as part of the In life customer retention programme;-Daily hands-on management of external suppliers such as mail house, printers, direct marketing, creative and digital agency;-Developing POS, posters, laminates and menu boards for the Carphone Warehouse retail stores.KEY ACHIEVEMENT-Improved the existing Repairs customer comms journey that is sent to 60 000 customers per month. This included a full review of existing customer comms, (SMS, voice-reach, email & in-store collateral) identifying gaps and introducing new and improved customer comms, forecasting spend and budgeting; Show less

Ing direct uk
Oct 2011 - Mar 2013Senior customer comms executiveJOB ROLE-Executing cross- and up-sell campaigns within each statement run to meet business requirements within a set budget;-Internal stakeholder and 3rd party vendor management;-Day to day management of all changes across Fulfillment including the day to day management of the Fulfilment Executive;-Ensuring all marketing activity is consistent with TCF requirements;KEY ACHIEVEMENTS-Conducted a full review across Mortgage Fulfillment, hosted workshops and made recommendations to improve the customer journey and align Fulfillment with the new ING Direct brand;-Research, creative briefing and development of a new Customer welcome pack to improve the customer journey and increase retention. Show less

Barclays
Mar 2013 - Jul 2014Senior customer comms executiveManaged the full rebrand and transition of all Savings Customer Comms from ING Direct to Barclays Direct ensuring a smooth transition between brands during the customer journeyKey Achievement:First Brand Agent for Barclays Direct, responsible for setting up a LifeSkills workshop that was delivered to local schools

Aon
Jan 2016 - Nov 2017Senior marketing executive- Reports Directly into Marketing Director- Responsible for planning and driving the PSG marketing strategy alongside Senior Management to deliver compelling marketing campaigns in line with business objectives.- Line management of one Marketing Executive

Vested - communications agency
Apr 2021 - Jul 2021Uk marketing lead
Castel underwriting agencies limited
Jan 2022 - May 2024Marketing manager
Ryan specialty underwriting managers international
May 2024 - nowMarketing manager
Licenses & Certifications
- View certificate

Social media marketing: strategy and optimization
LinkedinOct 2023 
Languages
- enEnglish
 - afAfrikaans
 
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