
Timeline
About me
Joint Managing Director and CEO at Ship Stores And Spares
Education

S.i. newhouse school of public communications at syracuse university
2017 - 2018Master of arts - ma advertising 3.6/4 gpaStudied these courses: Integrated Advertising Campaigns, Account Planning, Marketing Communication Strategy, Media Planning, Digital Branding and Strategy, Critically Analyzing Story, Fashion Advertising and Promotion, Creative Brain, Media Law, Advertising Practice and Leadership, Strategic Principles and Practices, Visual Communication Theory, Practice and Design

Flame university
2012 - 2016Liberal education + bachelor of business administration - bba major - marketing and advertising; minor - mass communicationsActivities and Societies: • Head of PR for FLAME’s international festival of student made films, First Cut’15 • Represented FLAME as a communication student in International Film Festival of India (IFFI)’14, Goa • Member of PR & Marketing for FLAME’s inter-college Sports, Cultural & Management festival, Kurukshetra’15 & ‘16 • Participant of FLAME Fest '13,'14,'15 and '16 in Dancing Competitions and Fashion Shows. Winner of FLAME Fest '14 Dance Competition and FLAME Fest'16 Fashion Show
Experience

Exceed entertainment
May 2015 - May 2015Celebrity and event management intern• Managed celebrity accounts of Bollywood actors Bipasha Basu and Hrithik Roshan including their brands. Worked on launching gyms under Bipasha's brand 'Love yourself'• Handled Social Media Pages - Facebook, Twitter • Organised live events

Ogilvy
Jun 2015 - Jul 2015Account management internClients: Hellmann's Mayonnaise; Brooke Bond: Taj Mahal Tea, 3 Roses Tea; SBI Life Insurance, Daman and Diu Tourism• Planned ads for the client which involved simplifying brand’s product format for convenience• Conducted market research for a brand by testing concept cards in the market to determine response of the specific target audience• Created and delivered ads including production of television commercials, brand films, press and outdoor ads

Future group india
May 2016 - Feb 2017Assistant brand manager• Wrote digital content for brand websites; tracked brand performance through data analytics and compared it to industry benchmarks• Executed visual merchandising, specifically in-store branding in retail outlets by creating standees, danglers, endcaps and wobblers for brands.• Supervised product placement in web series shoots and pack shots of the brand in photo shoots, as a brand representative

Syracuse university
Aug 2018 - Dec 2018Account directorCapstone project: Integrated Advertising Campaigns - 360i, NYC• Worked in collaboration with digital agency, 360i for creating an integrated marketing and advertising campaign for their client, Nespresso. Presented research on brand, consumer and culture followed by insights; understanding of the target audience; big idea; and creative executions

Asb communications
Apr 2019 - May 2019Events & experiential marketing manager• Pitched a health and wellness - meditation app, ‘SOS Method’ to a potential investor, Priyanka Chopra; presented its business model and launch strategy• Launched ‘ALT Balaji' entertainment in U.S.; presented research of Asian and US Markets in America and tactical media strategy of brand activation • Strategised and planned the event ‘Diwali@TimesSquare’; designed creatives, and found sponsors

Ship stores and spares
Jun 2020 - nowJoint managing director and ceo%20Pvt.%20Ltd..webp)
I marine infratech (india) pvt. ltd.
Jun 2020 - nowCorporate communications manager
Licenses & Certifications
- View certificate

Trading academy certified - professional
The trade deskNov 2018
Volunteer Experience
Marketing Executive
Issued by Young Environmentalists on Dec 2016
Associated with Vanya Vij
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