Experience

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  Keyes audi

  Jun 2015 - Jun 2019

  Social media manager

  - Developed social branding and marketing strategy for top-10% national sales-grossing Audi dealership. - Developed structured process for social content calendar and photo/video content creation.- Grew Keyes Instagram following from 280 to 36,200 (12929%); leading to increased brand recognition and sales.

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  The justice - the independent student newspaper of brandeis university

  Mar 2016 - Jun 2019

  Senior staff writer

  - Wrote and published 750-1000 word columns sharing informed perspective on current events and sociopolitical issues- Keep up-to-date on news, scientific and cultural events- Served on editorial board

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  Santa monica audi

  Sept 2016 - Nov 2018

  Social media manager

  - Developed digital branding and marketing strategies for a volume-leading Audi dealership in Los Angeles- Managed dealership Instagram and Facebook accounts - Grew following 1200%

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  Center for biological diversity

  Jun 2017 - Aug 2017

  Climate law intern

  - Direct independent research project on property & mineral rights information for over 1000 oil wells in Los Angeles City – Findings presented to Los Angeles City Council.- Developed marketing and communications materials for stakeholder and community relations.

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  Special tribunal for lebanon

  Mar 2018 - May 2018

  Trial chamber intern

  - Researched and assisted Trial Chamber Judges and legal officers in drafting judgments- Collaborated in multicultural, international environment

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  Conill advertising

  Jun 2018 - Aug 2018

  Strategic planning intern

  - Conducted competitive analysis and researched Hispanic Millennial consumer behavior for project briefs and account pitches.- Insights on marketing channel efficiency led to development of dedicated Spanish-language TV and digital campaigns.

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  O'gara coach

  Feb 2019 - Apr 2019

  Social media coordinator

  - Managed and created content for 8 O'Gara Westlake and La Jolla Instagram pages

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  Intrinsic therapeutics, inc

  Jun 2019 - Mar 2022

  - Developed brand messaging and go-to-market strategy for US launch of new sports-medicine technology (Barricaid), reporting to VP Marketing.- Managed digital performance marketing efforts and social media including content planning and performance analysis.- Grew LinkedIn following by >1000 (150%) in 12 month period.- Created geotargeted, direct-to-patient paid social media and search campaigns, directly increasing revenue.- Managed multimedia content production and creative direction of branded content (digital, print, trade show, user testimonials, blogs, etc.) including creation of brand style guide. Show less

  • Senior Marketing Associate

    May 2021 - Mar 2022

  • Marketing Associate

    Jun 2019 - May 2021
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  Porsche club of america northeast region inc

  Nov 2020 - May 2022

  Social media director

  - Increased website visits by 60% and Instagram followers by 600 (55%) over 12 months by promoting events and membership benefits on Facebook and Instagram.

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  Vroom

  Mar 2022 - Jun 2022

  Marketing analyst, social media

  • Manage social media channels including social implementation of brand and influencer partnerships, reporting to Brand Manager.• Help launch social media community management/customer support team - decreasing public response times to <1 hour, increasing positivity ratio 35% over 6 week period.

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  Recurrent ventures

  Jul 2022 - now

  Social media editor, autos

  - Manage social media content strategy and execution for The Drive, a leading automotive publication.- Grew Instagram following 253% in first 18 months (96k to 243k) by developing successful content mix and establishing consistency. Grew reach ~15x monthly.- Manage The Drive's daily email newsletter, The Drive Daily, with consistent improvements in clicks and click-through rate month-over-month- Collaborate with leadership team to execute tentpole live events and maintain consistent content calendar structure.- Published 25+ articles, from news items to full-length features, including best-performing review of October 2023 by traffic (top 3 of all 2023). Show less