
Timeline
About me
Consultora em CX/EX/PX e Mudança Cultural com Foco no Cliente, Mentora de Negócios e Inovação, Palestrante
Education

Espm - sp
1989 - 1990Mba business
Colégio são josé
1981 - 1983Diploma clinical pathology
Pontifícia universidade católica de são paulo
1993 - 1997Bachelor's degree english language and literature, general
New york university
2012 - 2012Imc/combi social communication for behavior change
Insead
2003 - 2003Young managers programme business
Experience

Johnson & johnson
Jun 1985 - Jun 1991National Sales Person of the Year, 1991.
Product manger / Sales consultant
Jun 1985 - Jun 1991Assistant Product Manager / Sales Representative
Jun 1985 - Jan 1990

Moore formulários
Jan 1990 - Jan 1993Product managerMarket leader in pre-set and secure forms, responsible for 2 product groups: standard forms and government forms.

Libermed brazil
Jul 1992 - Jun 1995Sales/marketing manager
Libermed
Jan 1993 - Jan 1995Sales and marketing managerMarketing and Sales Manager for one of the largest Healthcare Dealers in Brazil, representing companies such as J&J, B&D and 3M. Responsible for sales of US$12m annually, with a team of 11 sales representatives and 6 marketing staff.

Gsk
Jun 1995 - Jan 2005I was responsible for developing and implementing strategies to increase chronic patient compliance, the creation of “pull” demand campaign, new products introduction, e-business projects and extending the life-cycle of high-volume brands in mature categories. Responsible for launch and management of oncology, anaesthesiology, anti-infective and other specialist products (immunology, herpes, surgery, etc.), with a sales force of 40 representatives and 1 assistant product manager.
New Business Unit Manager
Jan 2001 - Jan 2005Hospital Business Unit Manager
Jun 1995 - Jan 2001

Roche
Jan 2005 - Jan 2007Senior marketing managerFocus on potential blockbusters within the biomarkers' segment, with direct responsibilities for both marketing and sales. Working with 4 different sales teams and 2 direct reports to develop strong relationship with main stakeholders to create awareness and establish the markers within NHS guidelines and care pathways. Working close with both primary and secondary care areas to obtain funding flow and generating demand for new products.

Philips
Jan 2007 - Jun 2012Strategic Planning, Marcom, Marketing Intelligence, Portfolio management, Pricing, Sales Channel Lead an international project designed to map out, scope and define the cardiology segment and develop the Go to Market strategy and roll out to all regional organizations.
Southern Europe Marketing Director
Jan 2010 - Jun 2012International Cardiology Segment Director
Jan 2007 - Jan 2010

Thárros gestão estratégica
Jan 2013 - Jan 2019Founder/ceoThárros é uma consultoria criada para apoiar organizações de pequeno e médio porte a desenvolver visão estratégica, soluções viáveis e inovadoras e melhoria de processos operacionais. Atuamos em todas as fases da organização, desde a modelagem, implementação e crescimento do negócio de Start-ups, até empresas estabelecidas a fim de revisitar objetivos estratégicos, identificar áreas de oportunidades e implementar remodelagens de processos operacionais.

Conecxa - customer experience
Jan 2017 - nowFounder/ ceoNosso propósito é traduzir e aprimorar a relação entre a empresa e seus clientes. Ajudamos a organização a enxergar o mundo pelos olhos de seus clientes e buscar incansavelmente formas de propiciar a melhor experiência em todas as etapas desse relacionamento. Mais do que clientes, buscamos admiradores para a sua marca.
Licenses & Certifications

Mapping and improving your customers’ journey
Temkin groupMar 2018
Volunteer Experience
Co-Founder
Issued by Mentores do Brasil on Jan 2016
Associated with Ilze Sola
Languages
- poPortuguese
- enEnglish
- spSpanish
- frFrench
- itItalian
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