Duaa Sarfraz

Duaa Sarfraz

Intern

Followers of Duaa Sarfraz1000 followers
location of Duaa SarfrazUnited Arab Emirates

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  • Timeline

  • About me

    Digital Marketing Expert | Search Engine Optimisation (SEO) | Search Engine Marketing (SEM) | Social Media Marketing (SMM) | #DigitalMarketing #SocialMediaMarketing #Marketing #Specialist #Intern

  • Education

    • Delhi Private School, Sharjah

      2006 - 2020
      High School Diploma (All India Senior School Certification) Commerce stream: Business studies, Marketing, Economics, Accountancy, English Kg 1 - Grade 12
    • Middlesex University Dubai

      2020 - 2023
      Undergraduate, BA Hons Business Management with Marketing

      Activities and Societies: Student Volunteer in the Transport department Videographer for Club Impact Achieved a First Class Honours

  • Experience

    • Daniella Russell Global

      Apr 2021 - Jul 2021
      Intern

      - Completed assigned duties and consistently produced high volume of work to support daily business needs.- Demonstrated enthusiasm and strong communication skill, remaining open to learning new things every day.- Adhered to strict security protocols to protect data confidentiality.- Liaised with management and instructors to receive constructive criticism for areas needing improvement.

    • Thehappiebox

      Jul 2021 - Aug 2021
      Marketing Intern

      - Actively monitored social media for trends and customer feedback, using the insights to update web pages and engage customers proactively.- Developed targeted content for Twitter, Facebook, and Instagram, driving customer interaction and supporting digital marketing. Assisted in lead generation and compilation for potential client growth.- Conducted thorough research on competitor marketing strategies and digital content, refining our approaches. Created press releases and engaging social media posts to generate company interest.- Organized materials, took notes, and gathered data from focus groups and surveys for marketing reports. Prioritized information security, contributed to promotional presentations, and utilized TikTok, Reels, and cold calls to drive business awareness. Show less

    • Bright Network

      Jun 2022 - Jun 2022
      Business, Operations & Marketing intern

      -Participation: Actively participated in the Internship Experience UK 2022 program, which brought together over 50 leading global employers to provide valuable insights and connections in the business, operations, and marketing sectors.-Skill Development: Engaged in various skills sessions delivered by renowned organizations like ICAEW, PwC, WTW, and Vodafone. Learned how to demonstrate transferable skills, excel in interview preparation, enhance presentation skills, and receive top-tier CV and application advice.-Networking and Engagement: Connected with influential leaders and professionals from leading employers such as Nestlé, Google, Dyson, BT, British Airways, and more. Utilized networking opportunities to ask questions, gain industry knowledge, and stand out in future interviews.-Work Sample: Completed a work sample during the program designed to give me hands-on experience and a clear understanding of the type of work involved as a graduate, intern, or placement student in the business, operations, and marketing sectors. Presented my work to a peer for feedback and improvement. Show less

    • Mawaheb

      Jul 2022 - Aug 2022
      Social Media Marketing Intern

      - Utilized data and customer insights to drive social media growth through engaging content and storytelling techniques.- Executed unique campaigns using Canva and Google Workspace, increasing 111 new followers.- Monitored and reported on campaign performance and ROI for accountability and success measurement.- Implemented a focused social media strategy, leveraging data-driven decision-making for measurable growth and increased brand awareness and engagement.

    • Lululemon

      Jun 2023 - Jun 2023
      Omnichannel Marketing Virtual Experience Program

      -Integrated Marketing Planning: Developed an integrated marketing plan as part of Lululemon's creative team, demonstrating expertise in creative thinking, project management, strategic and analytical thinking, and written communication skills.- Digital Transformation of Retail Experience: Pitched a digital product strategy for Lululemon, gaining proficiency in digital transformation, product development, market research, user research, strategic thinking, and written and visual communication. Show less

    • The Effect Art

      Sept 2023 - Oct 2023

      Implemented advanced SEO strategies using Google Search Console, WordPress, Google Search Analytics, SEMrush, Ahrefs and SEOptimer to optimise website performance and improve organic search rankings.Utilised key plugins to enhance website visibility and ensure optimal On-page and Off-page SEO, resulting in increased traffic and engagement.Executed a comprehensive content distribution plan, publishing articles on various trending article cum blogging platforms, effectively expanding the brand's reach across diverse audiences. Show less

      • Digital Marketing Specialist

        Sept 2023 - Oct 2023
      • Digital Marketing Specialist

        Sept 2023 - Oct 2023
    • Rectangle Interior design studio

      Feb 2024 - May 2024
      Digital Marketing Intern

      - Enhanced web pages based on trends and customer feedback, improved customer satisfaction and brand perception.- Created targeted Twitter, Facebook, and Instagram content, driving customer interaction. Assisted in lead generation, resulting in a 10% increase in qualified leads.- Researched competitor strategies, refining our approaches for maximum effectiveness. Generated interest through press releases and engaging social media posts, increasing brand visibility.

  • Licenses & Certifications

    • Facebook ads management

      GoLocal Academy
      Jun 2021
    • Color Trends

      LinkedIn Learning ⋅ Course Certificate
      Oct 2020
    • Managing Your Time

      LinkedIn Learning ⋅ Course Certificate
      Oct 2020
    • Entrepreneurship in Emerging Economies

      HarvardX - An Online Learning Initiative by Harvard University through edX
      Aug 2020
      View certificate certificate
    • Google Ads Search Certification

      Google Digital Academy (Skillshop)
      May 2022
      View certificate certificate
    • An Introduction to the Research Process

      Middlesex University Dubai
      Nov 2020
    • Marketing Foundations

      LinkedIn Online Training Courses
      Jan 2021
    • Growing Your Business with LinkedIn Pages

      LinkedIn Online Training Courses
      Jul 2021
    • Inbound Marketing

      HubSpot Academy
      Mar 2020
    • Email Marketing

      HubSpot Academy
      Mar 2021
  • Honors & Awards

    • Awarded to Duaa Sarfraz
      International Federation of Karate Cup 2017 Al Taneen Chinese Karate & Fitness Feb 2017 Took part as Participant and Secured 3rd place in Kumite in 1st National Championship
    • Awarded to Duaa Sarfraz
      International Federation of Karate Cup 2017 Al Taneen Chinese Karate & Fitness Feb 2017 Took part as Participant and Secured 3rd Place in Kata in 1st National Championship
  • Volunteer Experience

    • Videographer - Club Impact

      Issued by Middlesex University Dubai on Sept 2022
      Middlesex University DubaiAssociated with Duaa Sarfraz
    • Volunteer

      Issued by Landmark Group on Nov 2021
      Landmark GroupAssociated with Duaa Sarfraz
    • Social Service

      Issued by DXB Samaritans on Dec 2017
      DXB SamaritansAssociated with Duaa Sarfraz
    • Social service

      Issued by Bee'ah on Aug 2016
      Bee'ahAssociated with Duaa Sarfraz
    • Social Service

      Issued by Bee'ah on Jan 2015
      Bee'ahAssociated with Duaa Sarfraz