
Duaa Sarfraz
Intern

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About me
Digital Marketing Expert | Search Engine Optimisation (SEO) | Search Engine Marketing (SEM) | Social Media Marketing (SMM) | #DigitalMarketing #SocialMediaMarketing #Marketing #Specialist #Intern
Education

Delhi Private School, Sharjah
2006 - 2020High School Diploma (All India Senior School Certification) Commerce stream: Business studies, Marketing, Economics, Accountancy, English Kg 1 - Grade 12
Middlesex University Dubai
2020 - 2023Undergraduate, BA Hons Business Management with MarketingActivities and Societies: Student Volunteer in the Transport department Videographer for Club Impact Achieved a First Class Honours
Experience

Daniella Russell Global
Apr 2021 - Jul 2021Intern- Completed assigned duties and consistently produced high volume of work to support daily business needs.- Demonstrated enthusiasm and strong communication skill, remaining open to learning new things every day.- Adhered to strict security protocols to protect data confidentiality.- Liaised with management and instructors to receive constructive criticism for areas needing improvement.

Thehappiebox
Jul 2021 - Aug 2021Marketing Intern- Actively monitored social media for trends and customer feedback, using the insights to update web pages and engage customers proactively.- Developed targeted content for Twitter, Facebook, and Instagram, driving customer interaction and supporting digital marketing. Assisted in lead generation and compilation for potential client growth.- Conducted thorough research on competitor marketing strategies and digital content, refining our approaches. Created press releases and engaging social media posts to generate company interest.- Organized materials, took notes, and gathered data from focus groups and surveys for marketing reports. Prioritized information security, contributed to promotional presentations, and utilized TikTok, Reels, and cold calls to drive business awareness. Show less

Bright Network
Jun 2022 - Jun 2022Business, Operations & Marketing intern-Participation: Actively participated in the Internship Experience UK 2022 program, which brought together over 50 leading global employers to provide valuable insights and connections in the business, operations, and marketing sectors.-Skill Development: Engaged in various skills sessions delivered by renowned organizations like ICAEW, PwC, WTW, and Vodafone. Learned how to demonstrate transferable skills, excel in interview preparation, enhance presentation skills, and receive top-tier CV and application advice.-Networking and Engagement: Connected with influential leaders and professionals from leading employers such as Nestlé, Google, Dyson, BT, British Airways, and more. Utilized networking opportunities to ask questions, gain industry knowledge, and stand out in future interviews.-Work Sample: Completed a work sample during the program designed to give me hands-on experience and a clear understanding of the type of work involved as a graduate, intern, or placement student in the business, operations, and marketing sectors. Presented my work to a peer for feedback and improvement. Show less

Mawaheb
Jul 2022 - Aug 2022Social Media Marketing Intern- Utilized data and customer insights to drive social media growth through engaging content and storytelling techniques.- Executed unique campaigns using Canva and Google Workspace, increasing 111 new followers.- Monitored and reported on campaign performance and ROI for accountability and success measurement.- Implemented a focused social media strategy, leveraging data-driven decision-making for measurable growth and increased brand awareness and engagement.

Lululemon
Jun 2023 - Jun 2023Omnichannel Marketing Virtual Experience Program-Integrated Marketing Planning: Developed an integrated marketing plan as part of Lululemon's creative team, demonstrating expertise in creative thinking, project management, strategic and analytical thinking, and written communication skills.- Digital Transformation of Retail Experience: Pitched a digital product strategy for Lululemon, gaining proficiency in digital transformation, product development, market research, user research, strategic thinking, and written and visual communication. Show less

The Effect Art
Sept 2023 - Oct 2023Implemented advanced SEO strategies using Google Search Console, WordPress, Google Search Analytics, SEMrush, Ahrefs and SEOptimer to optimise website performance and improve organic search rankings.Utilised key plugins to enhance website visibility and ensure optimal On-page and Off-page SEO, resulting in increased traffic and engagement.Executed a comprehensive content distribution plan, publishing articles on various trending article cum blogging platforms, effectively expanding the brand's reach across diverse audiences. Show less
Digital Marketing Specialist
Sept 2023 - Oct 2023Digital Marketing Specialist
Sept 2023 - Oct 2023

Rectangle Interior design studio
Feb 2024 - May 2024Digital Marketing Intern- Enhanced web pages based on trends and customer feedback, improved customer satisfaction and brand perception.- Created targeted Twitter, Facebook, and Instagram content, driving customer interaction. Assisted in lead generation, resulting in a 10% increase in qualified leads.- Researched competitor strategies, refining our approaches for maximum effectiveness. Generated interest through press releases and engaging social media posts, increasing brand visibility.
Licenses & Certifications

Facebook ads management
GoLocal AcademyJun 2021
Color Trends
LinkedIn Learning ⋅ Course CertificateOct 2020
Managing Your Time
LinkedIn Learning ⋅ Course CertificateOct 2020- View certificate

Entrepreneurship in Emerging Economies
HarvardX - An Online Learning Initiative by Harvard University through edXAug 2020 - View certificate
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Google Ads Search Certification
Google Digital Academy (Skillshop)May 2022 
An Introduction to the Research Process
Middlesex University DubaiNov 2020
Marketing Foundations
LinkedIn Online Training CoursesJan 2021
Growing Your Business with LinkedIn Pages
LinkedIn Online Training CoursesJul 2021
Inbound Marketing
HubSpot AcademyMar 2020
Email Marketing
HubSpot AcademyMar 2021
Honors & Awards
- Awarded to Duaa SarfrazInternational Federation of Karate Cup 2017 Al Taneen Chinese Karate & Fitness Feb 2017 Took part as Participant and Secured 3rd place in Kumite in 1st National Championship
- Awarded to Duaa SarfrazInternational Federation of Karate Cup 2017 Al Taneen Chinese Karate & Fitness Feb 2017 Took part as Participant and Secured 3rd Place in Kata in 1st National Championship
Volunteer Experience
Videographer - Club Impact
Issued by Middlesex University Dubai on Sept 2022
Associated with Duaa SarfrazVolunteer
Issued by Landmark Group on Nov 2021
Associated with Duaa SarfrazSocial Service
Issued by DXB Samaritans on Dec 2017
Associated with Duaa SarfrazSocial service
Issued by Bee'ah on Aug 2016
Associated with Duaa SarfrazSocial Service
Issued by Bee'ah on Jan 2015
Associated with Duaa Sarfraz
Languages
- enEnglish
- hiHindi
- arArabic
- meMemoni
- urUrdu
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