Sergio Iacobucci

Experience

• 

  Zoom Enterprises Ltd

  Mar 2003 - Jul 2008

  General Manager

  A successful children’s soft play centre. 300 person capacity and 100 cover restaurant.Main responsibilities:• General: Stock control, organisation of staff at busy times and undertaking financial responsibilities• Organising staff rotas throughout the week and during busy school holidays• Dealing with customer complaints swiftly to rectify the problem and maintain loyalty• Liaising with WebCreation UK to construct the company website• Promoting certain services, such as Private Functions, by upselling from the standard packagesSkills gained:• Learning the key skills needed to run a successful business and developing a ‘hard graft’ mentality• Strong communication skills with customers and fellow members of staff• Managing and motivating staff to keep the standards high, especially during busy periods• Greatly enhanced team working skills and the ability to identify an individual’s key skills and allocate them to the right role Show less

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  BG Group

  Jul 2009 - Feb 2010

  HR Graduate Assistant

  Main responsibilities: Organising the logistics, accommodation and various events for 82 international graduates to come to the UK for the graduate induction programmeWorking alongside the graduate team by designing and organising aspects of the induction programme and general liaising with the new graduate populationOrganised and helped to run 10 assessment centresBeing the first point of call for the entire graduate population within BG GroupSkills gained:Organisational and negotiating skills Learning how large organisations function and how to communicate within themDue to a successful placement I was invited back to BG Group to support the Learning and Development team from July - October 2010. I carried out tasks involving succession planning and an international graduate development programme review. Show less

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  BG Group

  Jul 2010 - Oct 2010

  Learning & Development Assistant
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  StandOut Fancy Dress' - Online Company

  Aug 2010 - Sept 2012

  Founder

  The start-up and managing of an online student fancy dress company along with another student from the University of Bath. It is still in its early stages and yet proving to be a challenging but rewarding effort. We received our largest order from the University of Bath with 4500pcs of various fancy dress items. We are currently trying to secure larger orders from promotional companies to provide a steadier cash flow.

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  Qubit.

  Jan 2011 - Sept 2011

  Sales Analyst/Associate E-Commerce Manager

  Main responsibilities: Providing key sales material to initiate meetings with some of the top businesses in the UKContributing towards the re-structuring of the sales strategy quarter on quarterDesign of a brand new sales tool - Website and Benchmarking AnalysisVarious analytical tasks involving vast amounts of clients' data Side Project - management of a Boxing Equipment e-Commerce store, site used for testing purposesSkills gained:Developed a strong passion for the 'buzz' of working in salesUnderstanding the key elements that create a great sales teamTo quickly establish the requirements of a potential client and tailor my approachBeing able to communicate a company's key offerings to potential clients Show less

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  ALDI Stores

  Sept 2012 - Jun 2013

  Area Manager

  Main responsibilities: Responsible for four stores in Newport, WalesEnsuring all targets are hit on a monthly basis ensuring the business is run in the most cost effective mannerRecruitment, promotion and contract termination for all store employeesCompany strategy implementation across the areaSkills gained:Line Management Experience - Management of over 50 staff. I have proven my ability to engage staff with the task at hand, motivate them to achieve results and adapt my approach depending on the situation and person. I have the ability to maintain authority whilst being respected and liked by staff. Management of people who have more experience then myself in Retail was a challenge however I was able to overcome this by building good relationships with my managers.Time Management and Organisation - Working in a highly time pressured, target driven environment with lots of tasks to juggle at once has meant I have started planning two weeks in advance in order to be assured I achieve all my tasks.Recruitment - Learning the importance of how people are the main driving force behind any business and putting the right people in the right place can make all the difference to a team. Spotting these key attributes in people was a main skill acquired in this role. Show less

• 

  Qubit.

  Jul 2013 - Oct 2021

  Head of all things marketing for Qubit. I took on a year where we wanted to increase growth significantly alongside hiring for a new team of 4 people. We hit our number and subsequently got acquired by Coveo.Main responsibilities- Defining our go-to-market strategy, working with the CRO, CEO and Head of Product- Working directly with the Google Cloud marketing team to solidify our joint go-to-market efforts- Developed new targeting criteria and ICPs for our planned growth through extensive market research- Hiring only the best to join the team, ensuring whilst we were light on headcount we were mighty in our abilities- Working with the team to design a strong assets that included sales kits, web pages, lifecycle marketing, brochures, etc.- Ramping up sales enablement with product training on key capabilities, product features and business benefits- Speaking at virtual events to help position Qubit as a thought leader and increase our awareness- Building a brand new launch campaign for our cutting edge Product Recommendations product- Championing that content was king in our search for new high quality leads- Measuring and reporting on the effectiveness of our marketing programs- Serving as a team leader, developing and coaching marketing team members- Building out the partnership with Google Cloud Show less Responsible for all go-to-market strategy and commercial team enablement. Primarily the voice of the buyer within the organisation!Main responsibilities- Working with product stakeholders to define and implement go-to-market strategies- Developing a very complete understanding of our target audiences through buyer personas, interviews and other research methods- Developing the product value proposition for multiple audiences, and creating segmented marketing that target each of these audiences- Working with the marketing team to design a strong product marketing infrastructure that includes sales kits, web pages, lifecycle marketing, brochures, etc.- Supporting sales enablement with product training on key capabilities, product features and business benefits- Evangelizing products with media, analysts, prospects, customers and partners- Executing product launch campaigns for new products or new versions of existing products- Working with Product Management to drive product requirements with clear recommendations that are well supported by user data- Measuring and reporting on the effectiveness of our product marketing programs- Serving as a team leader, developing and coaching marketing team members Show less Successfully brought an entry-level product to market in 2018 that generated the base for our go-to-market strategy. Recognised that our larger platform needed slimming down in order to be palatable for the majority of the market. Always kept a commercial angle on all product developments (new and existing business considered).Main responsibilities- Product direction and vision- Being accountable for the success of my releases- Data driven approach in roadmap prioritisation - Breaking down requirements in user stories, aiding sprint planning sessions and running retrospectives- Communication of updates to customer base and internally- Delivering product vision to the VP Product, CTO & CEO and managing challenging discussions- Collaborating with engineering and forming long lasting relationships Show less Overall responsibility for the retention of 40 Travel clients within the team. Supporting the commercial teams within Qubit to aid continued growth of the Travel vertical. In the last 2 years of the role, assisted in growth by 10xMain responsibilities - Leading and maintaining the 97% client renewal rate- Line management and development of 10 team members- Heavily involved in industry specific B2B Marketing and used as the face of Travel expertise for Qubit- Industry talks on A/B Testing, Web Personalisation, Customer Experience Management and their application to the Travel industry Show less Main responsibilities- Management of 12 large clients with overall responsibility for 30- Ensuring engagement throughout the business from practitioner through to C-level- Constant communication of Qubit's products and service delivery to key stakeholders- Knowledge shared on A/B Testing, Web Personalisation, Customer Experience with all clients on a consultative basis- Holding strategy and brainstorming sessions with customers to help define and solve problems within their digital strategy- Line management and development of 8 team members in the newly formed and growing Travel team- Supporting the commercial teams within Qubit to aid continued growth of the Travel verticalSkills gained- The management of clients through team members through supported delegation- Understanding the process by which you engage very senior members of large businesses in key projects- The art of introducing large clients to new products whilst maintaining a professional services relationship - The design and running of large workshops with up to 30 people in differing types of businesses - Managing team growth through recruitment and development and ensuring the teams bonds for maximum efficiency - Heavily involved in the commercial elements of new relationships, gaining the respect and trust from new businesses in order to help form a partnership Show less Main responsibilities- Managing 12 medium to large clients predominantly in the Travel sector- Ensuring these clients renew their contracts and responsible for the growth of the accounts- Being a source of knowledge for Qubit and the Travel industry- Helping to ensure industry communications for new business are aligned with the Travel vertical, sometimes in the form of Webinars- Full training and line management of one team member- Integral part of the growth of the Client Services team from 18 to 50 peopleSkills gained- How to engage senior stakeholders in a project to ensure success- The introduction of new products to customers to grow accounts- In depth understanding of the Travel industry how it operates and its challenges - B2B marketing communications to help introduce new businesses to Qubit- How to structure and prepare for presenting via Webinars- Formulated a rigorous training process for a new colleague, this was then replicated around the business- Developing colleagues technical understanding of digital technologies and stakeholder engagement skills- How to scale a highly skilled team in a very short period of time. Heavily involved in the recruitment process, formulated assessment centres and part of final decision making- Aiding the integration of new entrants into the Client Services team through training and mentorship Show less Main responsibilities:- Managing 6 small to medium sized clients from varying verticals (largely Retail)- Ensuring clients renew their A/B testing & Services contracts with Qubit - Understanding the needs of each customer and how Qubit can help them achieve their KPIsSkills gained:- Engaging practitioner level stakeholders with new technology- In depth understanding of e-commerce especially in Retail- Managing competing priorities under pressure with a consistent output- Increased proficiency in digital technologies: CMS, CRM, PPC tools, ESPs- Basic understanding of coding languages such as HTML, CSS, JavaScript, SQL, R Show less

  • Director, Marketing & Partnerships

    Dec 2020 - Oct 2021

  • Product Marketing Director

    Mar 2019 - Dec 2020

  • Product Manager

    Feb 2017 - Feb 2019

  • Manager, Professional Services

    Jan 2016 - Jan 2017

  • Senior Associate Strategist

    May 2015 - Jan 2016

  • Associate Strategist

    Oct 2013 - May 2015

  • Executive Strategist

    Jul 2013 - Oct 2013
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  Coveo

  Oct 2021 - now

  Pushing forward our go-to-market strategy for the ecommerce line of business.Main responsibilities- Working with product stakeholders to define and implement go-to-market strategies- Developing a very complete understanding of our target audiences through buyer personas, interviews and win/loss research methods- Working with the wider team to develop our Ideal Customer Profile (ICP)- Developing the product value proposition for multiple audiences, and creating segmented marketing that target each of these audiences- Working with the marketing team to design a strong product marketing infrastructure that includes sales kits, web pages, lifecycle marketing, brochures, etc.- Supporting sales enablement with product training on key capabilities, product features and business benefits- Being a host on our new podcast The Ecom Edge and defining the content strategy- Executing product launch campaigns for new products or new versions of existing products- Working with Product Management to drive product requirements with clear recommendations that are well supported by user data Show less

  • Senior Director, Commerce Marketing

    Jun 2022 - now

  • Director, Product Marketing

    Oct 2021 - Jun 2022