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Miguel Castanedo

Miguel Castanedo

Junior media planner

Followers of Miguel Castanedo2000 followers
location of Miguel CastanedoMadrid, Community of Madrid, Spain

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  • Timeline

  • About me

    CTO/ Entrepreneur

  • Education

    • Universitat Abat Oliba CEU

      2008 - 2012
      Licenciado Marketing y publicidad

    • Coursera

      -
      Introduction to Digital Transformation with Google Cloud

    • KSchool

      2017 - 2018
      Master in Data Science & Analytics

      Gained expertise in Python programming for data analysis, machine learning, and predictive modeling. Specialized in leveraging AI and business intelligence to design innovative solutions, optimize processes, and extract actionable insights from complex datasets. Focused on bridging technical expertise with strategic business goals.

    • IE (Instituto de Empresa)

      2013 - 2013
      Master in Management (MBA) International Business

    • Udacity

      2019 - 2019
      Introduction to Deep Learning with PyTorch Artificial Intelligence

      Program of deep learning. The objective of this program is to getting knowledge about the different types of neural networks, such as convolutional neural networks and recurrent neural networks.

    • ESIC Business & Marketing School

      2024 - 2025
      Master in Digital Transformation

      Leveraging extensive experience in AI and business management to drive strategic innovation. This program enhances my ability to design and implement AI-driven solutions, optimize business operations, and lead digital transformation initiatives in dynamic industries.

  • Experience

    • Starcom MediaVest Group

      Mar 2010 - Dec 2010
      Junior media planner

      Analysed online campaigns for various clientsParticipated in the launch media campaign of UnnimControlled and monitor the media campaign for Trident, Camper and Levi’s

    • Tiempo BBDO

      Jan 2011 - Jul 2011
      Client Executive and Digital Strategist

      Conducted market research projects on the latest trends in online marketing for Litoral (Nestlé)Coordinated web monitoring and digital diagnosis for clientsCollaborated in several brainstorming meetings and media strategy for Matupipas (PEPSICO)

    • Education Centre of Australia

      Aug 2011 - Dec 2012
      Advertising Coordinator

      Creation, management and optimisation of Google Adwords campaignsSEO optimisation of website - URL management, meta tags, meta descriptionsDevelopment, realization and daily management of multiple social media channels for ELSIS

    • IE Business School

      Jan 2014 - May 2018

      Create innovative campaigns to consolidate the IE Finance brand worldwide.Strategic development: determining key countries & regions to target, creating and organizing appropriate marketing strategies.Market intelligence & marketing strategies: investigation of the market and competitors, and from there defining marketing and commercial strategies. Revision of programs and its efficiency: develop new programs, adapt and innovate programs to the latest market trends. Development of marketing, digital and communication strategies for IE’s specialized master programsCreation and development of corporate and product strategic marketing actionsDevelopment of marketing materials and optimization of online media campaignsMarketing management for international eventsImplementation and evaluation of global marketing and communication plans Campaign optimization and analysis through Google Analytics

      • Product Manager

        Mar 2016 - May 2018

      • Marketing Manager

        Jan 2014 - Mar 2016

    • Teleperformance

      May 2018 - Oct 2024

      Aligning AI-driven SaaS development with business goals to enhance operations and competitiveness.Building and leading high-performing AI teams, ensuring timely and high-quality project execution.Driving R&D to implement cutting-edge AI solutions, staying ahead of industry trends.Integrating AI into business processes, working closely with marketing, sales, and stakeholders.Expanding cloud infrastructure while ensuring regulatory and ethical AI implementation. Design and implementation of technology solutions through agile methodology.Implementation of omnichannel campaigns with attribution models.Identification and management of data sources for Data Intelligence projects.Planning, construction, analysis and execution of Artificial Intelligence and Big Data projects for clients from different sectors (banking, public services, retail, telecommunications and insurance)

      • Head of Digital Services and Innovation

        Apr 2020 - Oct 2024

      • Business Intelligence Manager

        May 2018 - Apr 2020

    • Canaia

      Oct 2024 - now
      Co-Founder & CTO Canaia Tech

      Building AI-powered SaaS products for SMEs and enterprises.Leading software development, project management, and tech strategy.Managing teams to develop scalable, cloud-based solutions.Expanding cloud infrastructure to support global growth.Integrating AI into business strategies with marketing & sales alignment.Driving automation and innovation to optimize business processes.

  • Licenses & Certifications

    • Intermediate Python for Data Science

      DataCamp
      Sept 2017

    • Intro to Python for Data Science

      DataCamp
      Sept 2017

  • Volunteer Experience

    • Voluntario

      Issued by Asilo de la Caridad Santader on Sept 2001
      Asilo de la Caridad SantaderAssociated with Miguel Castanedo