Talk to sales Try for Free
Kaisa Tartu

Kaisa Tartu

Research Manager

Followers of Kaisa Tartu308 followers
location of Kaisa TartuEstonia

Connect with Kaisa Tartu to Send Message

Connect

Connect with Kaisa Tartu to Send Message

Connect

  • Timeline

  • About me

    Leading customer value offering, sales and strategic planning

  • Education

    • Tallinna Tehnikaülikool

      2007 - 2010
      Bachelor of Arts (BA) Social Sciences

    • Tallinna Tehnikaülikool

      2010 - 2012
      Master of Arts (MA) Social Sciences /Corporate Finance

  • Experience

    • Omnicom Media Group Estonia

      Sept 2010 - Sept 2011
      Research Manager

    • OMD Estonia

      Sept 2011 - Jun 2012
      Head of research and strategy

      Market analysis and preparation of reviews, competitive overviews and analysis, target group media consumption and purchase behaviour analysis, administration, analysis and development of research projects. Since January 2012 analysis and preparation of media strategies.

    • Saku Brewery

      Jun 2012 - Jan 2014

      Product portfolio white spotting analysis. Concept testing. Analysis and reporting to management regarding market dynamics and consumer behaviour. Product performance evaluation (SKU, packaging, distribution). Ad hoc research execution, input for product business case calculations. Development of Carlsberg Baltic insight activities.

      • Brand and insight analyst

        Feb 2013 - Jan 2014

      • Marketing Analyst

        Jun 2012 - Feb 2013

    • Swedbank

      Jan 2014 - Apr 2018

      Managing workflow for corporate customer base analysis unit (Baltic unit), delivering insight for sales planning and management purposes, target group modelling for sales, after sales and lifecycle event based automated offering for corporate customers. Corporate segment KPI setting, Pan-Baltic business case calculations, Sales Metrics development and maintenance for corporate segment, Corporate cash management pricing calculator development, corporate segment service model related tasks, sales and servicing process optimisation and alignment across Baltics, CRM system marking management guidelines Show less

      • Head Of customer base analysis

        Oct 2017 - Apr 2018

      • Senior Analyst

        Feb 2016 - Oct 2017

      • Senior Financial Analyst (Corporate segment head analyst)

        Sept 2015 - Jan 2016

      • Segment analyst

        Jan 2014 - Sept 2015

    • Luminor

      Jun 2018 - Feb 2019
      Project Manager

      Early warning signals and overdue management process project management, process architecture, external data needs consolidation and set-up in lending area, consumer finance strategy, ad hoc analysis, lending area logical data model, external data logical model

    • Swedbank

      Feb 2019 - Jul 2023
      Head of department. Customer base analytics and strategic planning

      Strategic sales managementData driven strategic sales planning and management responsibility, delivering insight for sales planning and management purposes, business case calculations. Estonian ML/TF Risk Assessment model development and data architecture; managing unit workflow; KYC data renewal customer base and flow modelling; customer data quality improvements; data connections with external registry. Sales Metrics development and maintenance, customer base modelling for segment management, customer base related KPI forecastingReceived Baltic Banker badge 2020 Show less

    • LHV

      Jul 2023 - May 2024

      • Head of Segment and Sales Management

        Nov 2023 - May 2024

      • AML Compliance Senior Specialist

        Jul 2023 - Nov 2023

    • Swedbank

      May 2024 - now
      Financial Crime Risk Officer

  • Licenses & Certifications