MUHAMMAD SHABBIR

Experience

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  H. Karim Buksh

  Jan 2006 - Jul 2007

  Associate Marketing Manager

  Reported directly to Director Marketing.- Plan, execute and monitor annual marketing calendar of the departmental store chain- Coordination with advertising agency, Red Communication Arts, to design Campaigns, POS material - Arranged major annual events "Summer Sale Gala" , "Winter Sale" & "Eid Collections"- Successfully collected sponsorship of worth 15 million for Summer Sala Gala

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  Jaguar Land Rover

  Jul 2007 - Jul 2008

  Associate Marketing Manager

  Worked closely with regional office in Dubai to officially launch Jaguar Land Rover in Pakistan. Part of the teat that led start-to-end processes including hiring, onboarding, training and development of sales and marketing teams. Worked with teams and principles to create and successfully implement marketing and business initiatives that supported revenue goals.

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  KFC Pakistan

  Jul 2008 - Oct 2013

  -Received cash reward of $30,000 (US dollars) in year 2011 as commission on selling prepaid meal vouchers of worth Rs.70 million against annual target of Rs.6 million -Launch 13 new restaurants, revamp 10 existing outlets and introduce 11 new products between 2009-2013-Conceptualised and successfully organised KFC Chicky Carnival in 15 different cities of Pakistan which were attended by more than 40,000 people-KFC Joint Ventures with various brands such as ZIC Lubricants, Intel, Dell, Honda, Toyota, Suzuki, Levi’s, Cine Star, Leisure Club, Samsung, Rose Patel etc. which helped KFC to gain massive sales volume as well as brand equity Mostrar menos

  • Brand Manager

    Jul 2011 - Oct 2013

  • Assistant Manager Marketing

    Jul 2008 - Jun 2011
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  Sahar Advertising Services (Pvt) Ltd

  Jan 2014 - now

  Chief Operating Officer

  Pakistan’s premier outdoor advertising company, specializing in both conventional and digital billboards strategically placed at prime locations nationwide. We empower leading brands across diverse industries by delivering end-to-end solutions in OOH (Out-of-Home) advertising, including strategy development, media planning, buying, and seamless campaign execution.

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  National University of Computer and Emerging Sciences

  Jan 2019 - Jun 2021

  Visiting Faculty Member

  Courses; Strategic Marketing, Brand Management. Integrated Marketing Communication

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  Screen-IT

  Jan 2019 - May 2020

  Co-Founder & Growth Hacker

  A tech start up that introduced a revolutionary Dynamic Digital Out of Home (DD-OOH) advertising platform. This platform uses cutting edge technology to convert rear windows of ride sharing service vehicles into interactive High Definition digital billboards to display ads.The startup raised $250,000 seed funding from a German Company, Coeus Solution.

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  Algo

  Jan 2020 - Jan 2022

  Sr. Marketing Consultant

  Worked with local and international clients (Middle East & North America) across industry verticals to develop go-to-market strategies, branding, new product development, distribution and channel development, media planning & buying, TVC/Shoots, creative production, customer profitability and life time value.