Yuval Sinai

Experience

• 

  Immediate

  Jan 2009 - Jan 2011

  Technical Support + product manager

  • Was in charge of integrating new products (Impactia) into the company.• Provided technical support of the email marketing product.• Conducted personal and group lectures regarding improvement of email distribution schemes and conversion rates.

• 

  William Hill

  Jan 2011 - Aug 2013

  CRM Campaign Manager

  • Created and managed email campaigns for different products using different ESPs on a daily basis.• Analyzed campaign trends and gave professional recommendations for improving ROI, CTR, etc.• Performed email campaign optimization – creating and implementing test strategies for subject lines and content to improve performance and relevancy of the email campaigns (AB and multivariate tests).• Led the implementation of the inbox messages process in the Comms team, a product that was implemented successfully. • Was in charge of creating and implementing automation tools and processes for inbox messages. Show less

• 

  IFOREX

  Aug 2013 - Sept 2015

  Head of E-Marketing

  • Am in charge of strategic planning and analyzing of online E-marketing campaign for both sales and retention of over 7 million users across the globe.• Manage a budget of $20,000 per month for different marketing campaigns and 3rd-party agencies.• Manage projects such as implementation of new campaign platforms and online marketing processes, from planning through execution. • Compile high-quality, integrated, cross-functional program plans, identifying problems, tracking activity, controlling timelines, and managing resources.• Established various types of automated and manual processes to improve conversion and retention through different platforms (mobile, web, notifications, etc.).• Build online marketing strategies and present them to the senior management.• Act as the direct manager and personal mentor of the campaign managers, marketing analysts, copywriters, and HTML programmers.• Work in collaboration with various business divisions (Creative, Product, BI, R&D, and QA). Show less

• 

  ServiceWise

  Sept 2015 - Nov 2016

  SFMC Product & Digital Operations team Manager

  •In-charge of all aspects related to the product (Marketing, business development and implementation).•Work with clients on characterization of custom build solution.•Leading product implementation process for enterprise companies, such as: Strauss Water and Issta.•Work closely with Creative, R&D and Q&A teams to ensure successful product implementation. •Rich experience in writing product documents, including: PRDs, briefs, workflows and funnels.•Experienced with Agile and Waterfall work methodologies.•Conducting post launching training to clients.•Managing a team of Project managers/consultants and implementers.•Supporting sales processes (Demo sessions and solution architecture). Show less

• 

  Ariad Communications

  Sept 2017 - Jan 2018

  Solutions Consultant

  • Providing an end-to-end service spanning strategic advice through to architecture, development and ongoing support to enterprise size companies (Scene, Cineplex and more).• Creating and managing a project plan, milestones and deliverables. Communicating progress as part of a large implementation project.• Preparing High Level design and technical design blueprints.• Managing multiple enterprise size projects from initial conception through successful roll outs.• Working in collaboration with different departments (Development, Accounts and Creative). Show less

• 

  Vigorate Digital Solutions

  Feb 2018 - Oct 2018

  Solutions Architect

  • Providing an end-to-end service spanning strategic advice through to architecture, development and ongoing support to enterprise size companies (FreshBooks, Cineplex and more). • Preparing High Level design and technical design blueprints. • Managing multiple enterprise size projects from initial conception to successful roll outs. • Developing custom solutions to overcome platform limitations. • Designing and building automated campaigns.

• 

  William Thomas Digital

  Oct 2018 - Mar 2025

  Director, Solution Architect Marketing Automation

  • Leading enterprise level implementation projects • Acting as a tech-lead and mentoring other team members • Preparing High Level design and technical design blueprints. • Managing multiple enterprise size projects from initial conception through successful roll outs. • Developing custom solutions to overcome platform limitations • Designing and building automated campaigns • Responsible for creating and implementing companywide operation processes