Cassidy Hill

Experience

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  DERMA E

  Jan 2020 - Jul 2020

  Social Media, Influencer Relations, and Event Planning Intern

  •Aligned all visual design and brand messaging elements to deliver consistency across digital advertising and marketing platforms•Assisted with influencer relations by designing influencers gifts, organizing event logistics, and cultivating a strong brand relationship with them• Pitched new ideas and worked collaboratively with cross-functional team members to create synergy• Worked closely with Events Coordinator to design and produce events for influencers• Budgeting, accounting, and creating and maintaining spreadsheets for events Show less

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  Dr. Zenovia Skincare

  Jun 2020 - May 2021

  Social Media, Influencer Relations, and Event Planning Intern

  • Led influencer outreach program to increase brand awareness, generate usable UGC, and achieve our KPI goals• Created campaigns to cohesively incorporate influencer partnerships in our social marketing plan• Produced research and copywriting for blogs and other published press• Strengthened brand message by creating engaging content for Instagram, TikTok, and LinkedIn• In charge of community management on social channels by responding to follower's comments, answering DMs, and engaging with top influencer's posts• Presented written reports and recommendations for earned media performance improvements Show less

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  B-glowing

  May 2021 - Mar 2022

  Merchandise Coordinator

  • Led daily communication with 50+ key strategic partners in line with our Merchandising strategy to achieve our revenue goals • Set up and launched over 350 new SKUs and on-boarded 15 new brands starting from the prospecting stage to launch date including the company’s largest holiday buy, contributing to 15% of our total revenue • Coordinated and collaborated with cross-functional team members to assist with assets, copy, product orders, marketing, and site experience for current product pages• Developed strong Shopify acumen through managing the lifecycle of products and GWPs• Created strategic trial program calendars for top brands to support joint business plan revenue targets • Managed the Merchandise team’s organization for prospecting, planning, inventory management, site experience/merchandising, marketing strategy, and performance analysis• Teamed up with the marketing and creative teams to ensure new brands/products and top brands/products were highlighted on social, email, SMS, and on the homepage • Proficient in merchandising fundamentals including data analysis in Excel Show less

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  Exponent Beauty

  Apr 2022 - Mar 2023

  Marketing Manager

  • Successful leader executing projects by directing cross-functional team members, developing 360 campaign plans for new launches and holiday planning, tracking team progress, and delivered high-quality results within deadlines• Led and executed successful comprehensive influencer marketing programs by effectively managing relationships, overseeing content approvals, negotiating contracts, and tracking performance through collaborative outreach and content creation resulting in partnerships with Erin and Sara Foster, Dr. Charles Puza, Kim Kardashian and many more top tier accounts • Developed and implemented a successful social media and influencer marketing strategy, resulting in an average increase of 330% follower growth MOM on TikTok and Instagram• Collaborated with C-suite and senior leadership stakeholders to define project goals and develop project roadmaps, ensuring project success and alignment with organizational objectives by spearheading creative briefs, ideating on content and campaign initiatives, and facilitating final approvals • Initiated, managed, and presented monthly KPI tracking, leveraging data analysis to inform strategic improvements to leadership for upcoming content. This encompassed evaluating metrics such as impressions, reach, follower expansion, partnership growth, and campaign efficacy across platforms including Instagram, TikTok, Facebook, LinkedIn, YouTube, and Reddit• Collaborated cross-functionally on web development, paid digital marketing, product development, and customer engagement initiatives including customer lifecycle and retention programs Show less