Bob Palmer

Experience

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  McDonald's Corporation

  Jan 2002 - Apr 2015

  Directed Marketing Strategy, and talent for nearly 5,200 locations in eight regions in the Eastern Third of the McDonald's U.S. system. Cross functional approach to reversing sales trends and customer visits boosted sales an incremental two percent and resulted in East Division savings of over $1,000,000. Strategic approach to launching new products exceeded system-wide goals and targets. Eagle Award winner 2012. Leveraged and developed marketing staff. Innovated processes to gain strategic consensus amongst major market areas and consumer segments to drive sales. Pioneered category liaison process between field and home office. Directed and managed marketing process in the Mid Atlantic area. Working with six local agencies and four regional marketing staff, led integrated marketing efforts to achieve number one status in the US system in sales and guest counts. CMO Marketing Excellence Award 2006, Best Local Integrated Marketing Plan 2007.

  • Marketing Officer East Division

    Mar 2010 - Apr 2015

  • Marketing Director East Division

    Jan 2009 - Mar 2010

  • Marketing Director Baltimore Washington Region

    Jan 2002 - Dec 2008
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  Bob Palmer Consulting, LLC

  Apr 2015 - now

  President

  Provide clients with guidance and direction on brand building, marketing strategy, and marketing staff development concepts, Facilitate hands on training and development for new and existing marketing/communications professionals. Work with restaurant, agency and consulting services to provide Quick Service Restaurant industry insights and strategic direction.

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  MME HUB

  Apr 2016 - Jan 2017

  CMO, Founding Partner

  We are MMEHUB.Over the last few years, we noticed that the worlds of marketing media and entertainment were morphing and that a lot of the work we were doing was too. So we came together to offer something a little different to our customers.What does this mean exactly and why does it matter to you?We are a boutique shop that operates at the intersection of marketing, media and entertainment. We create content based upon clear profiles of the customers and fans you want to talk to. Upfront we work with you to define the people you want to communicate with, and then conceptualize and deliver the platform(s) to help you get where you want to go.Our reach is transnational and our team polyethnic and multilingual. And we love marketing.We are MMEHUB! Show less