Ravi Kumar

Ravi Kumar

Marketing Intern

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location of Ravi KumarNew Delhi, Delhi, India

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  • Timeline

  • About me

    Product Manager | Problem Solving, Strategy & Finance (FMS, Delhi & DCE)

  • Education

    • Faculty of Management Studies - University of Delhi

      2014 - 2016
      Master of Business Administration (M.B.A.) Major in Marketing Strategy; Minor in HR Management A class

      Activities and Societies: Executive Member, FMS Scholastic Council Campus finalist (Top 3) - RB Maverick – Case competition to improve hand washing habits in a community of 2500 people ● Proposed a behavioral change solution by conducting root cause analysis and recommending 8 ideas on Marketing StrategyMBA specialization in Marketing and Strategy with subjects- • Consumer Behavior• Brand Management• Service Marketing• Sales Force Management• Rural Marketing• Strategic Management● Academic project study -… Show more Campus finalist (Top 3) - RB Maverick – Case competition to improve hand washing habits in a community of 2500 people ● Proposed a behavioral change solution by conducting root cause analysis and recommending 8 ideas on Marketing StrategyMBA specialization in Marketing and Strategy with subjects- • Consumer Behavior• Brand Management• Service Marketing• Sales Force Management• Rural Marketing• Strategic Management● Academic project study - Consumer Behavior research on Service products (Insurance and Equity funds) Show less

    • Delhi College of Engineering

      2009 - 2013
      Bachelor's degree Electrical and Electronics Engineering A class

      Activities and Societies: Member of IEEE society, DCE Bachelors degree in Electrical Engineering with subjects-• SCADA & Energy Management system• Computer control of process & Computer Architecture• Microprocessor & Applications• Power system operation and control● Academic Project study- Simulation of Renewable energy source to main Power grid through MATLAB software

  • Experience

    • Vodafone

      Apr 2015 - May 2015
      Marketing Intern

      Project 1: Customer Behaviour Research in Migrant (Blue collared workers) dominated areas for Delhi NCR zoneProject details:● Conducted Market research at 300+ Retail outlets to understand consumer buying journey● Qualitative Interviews with Distributors, ASM's and RM's to find the bottlenecks in the sales operation modelProject 2: Transform Distributor's working model in 5 zones of Delhi Circle to streamline the Sales channel ● Conceptualized a document(7 days plan to transform sales strategy at 86 Distributor Points)● Prepared a Transition module for Distributors, ASM's, RM's with Beat planning and training● Implemented Transition Module with 13 ASM's at 86 distributor points and streamlined the secondary sales channel within a month Show less

    • Faculty of Management Studies - University of Delhi

      Jun 2015 - Mar 2016
      Executive Committee Member || FMS Scholastic Council

      - Leadership position (4/220) ● Mentored successor MBA cohort of 220 for summer placement interviews via group workshops● Conducted live projects in Marketing, Finance & Supply chain management to prepare students● Designed Digital annual magazine named “Paradigm”, FMS, New Delhi

    • ICICI Bank

      Jun 2016 - Nov 2020

      Business cum Project Management role with specialization in Financial due diligence, Strategy and Operations1. Project Manager – Commercial Vehicle Finance ~ ₹ 9000 Mn asset potential (for an Oil Marketing Company) ● Generated recurring revenue of ₹ 270 Mn (potential) over a period of the product life cycle ~ 5 years for ~ 3000 vehicles● Defined problem statement, conducted qualitative research to identify bottlenecks in existing client decision making journey● Conceptualized the strategy to on-board ~ 3000 petrol stations with minimal human intervention & quick Turn Around● Proposed & executed a 3-step end-to-end solution, encompassing sourcing vehicle, certifications and competitive cost of fund2. Account Manager (for Large Public sector conglomerates in West India)● Performed credit analysis, valuations & industry analysis for a portfolio of power distribution and oil marketing companies ● Conceptualized funding strategies through debt-equity products including Bonds, CP, FCY Loans, ECB, FDI with derivatives● Conceptualized digital transformation strategies for Supply chain financing through API integrated platform - Arteria Show less

      • Corporate Banking- Project & Account Management

        Jul 2019 - Nov 2020
      • Management Trainee and Manager - Treasury

        Jun 2016 - Jul 2019
    • IndusInd Bank

      Mar 2021 - May 2022
      Chief Manager- Trade & Fx Derivatives Advisory

      Advisory role with specialization in Forex derivatives and dealing- Generated Revenue of ₹ 100 Mn ~ 25% Y-o-Y growth (for Mid corporates spread across multiple industries)● Advised customers on Global Markets, interest and exchange rate hedging strategies to reduce cost and mitigate financial risks ● Priced and valued derivatives like Swaps CCS, POS, COS, IRS and Options vanilla and exotics including cost reduction structures● Managed end to end transaction cycle from deal origination to system entry and back-to-back interbank covering of underlying Show less

    • Axis Bank

      May 2022 - now

      - Selected in Leadership Cohort “Astros” (Top 1%)- Axis Group’s flagship Talent Development program 2023● Rigorous Selection process ~ 6 month, encompassing Analytical, Problem solving skills evaluation and Leadership interactionsRole and Responsibilities: Advisory cum sales role with specialization in Forex derivatives and Trade products1. Generated revenue with ~ 40% Y-O-Y growth (for PSU and Financial Institutions corporates)● Managed CXO level client relationships, advising them on Interest & Fx rate risk hedging strategies on their loan book● Identified funding bottlenecks in client’s capital mix and structure all-inclusive loan and derivative bundled offerings● Business development through sourcing of new clients and effective cross selling of Wholesale and Retail asset products2. Business Transformation (process improvement- better service and overall customer experience)● Optimized operation- transaction reconciliation time ~ 45% by minimizing manual interventions in the standard procedure● Enhanced role clarity and performance management for operations team, resulting in better Employee Net Promoter Score Show less

      • VP - Digital Business and Transformation (Treasury)

        May 2024 - now
      • Assistant Vice President- Treasury Advisory

        May 2022 - Apr 2024
  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Ravi Kumar
      “Astros” (Top 1%)- selected in Axis Group’s Flagship Talent Development program 2023 Axis Bank Aug 2023 Leadership Cohort - Rigorous Selection process ~ 6 month, encompassing Analytical, Problem solving skills evaluation and Leadership interactions
    • Awarded to Ravi Kumar
      Fx Products - Deal of the month | Felicitated by the Executive Director ICICI bank Apr 2017 Felicitated by the Executive director- Mr Vijay Chandok for “Forex Deal of the month” at Pan-India Level