Harrie Truscott

Experience

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  Pandora Jewelry CEE

  May 2012 - Oct 2013

  Merchandise Assistant

  Pandora is an excellent business to work for! While a large business, it retains a family business feel. My role as Merchandise Assistant had me working closely between the merchandise and marketing teams under direction from the Head of Merchandising. Together we built strategies to achieve marketing campaigns that provided excellent collateral with product that we were able to attain through the global supply chain. I was an active participant in the creation and editing of collateral for marketing and in house use for our franchise partners and own stores alike. My role also included some lightweight analysis including reporting, navigating and manipulating sales data and managing our inter department stock takes. Show less

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  YNC Agency

  Sept 2013 - Mar 2019

  With a heavy Content lean, the growth of You & Co saw a step forward for me into a broader marketing strategy role in a team of junior marketers. A boom in customers saw a shift in focus from multiple industries to the narrow focus of SaaS, and supporting HubSpot customers building on the HubSpot COS. Some role highlights:- Developing branded content that performed exceptionally for customers - Creating strong cobranded content for our customers that drove customer conversions building trust- Sleuthing our way through HubSpot as it redesigned itself- The immense learning opportunity leaning HARD into product led growth- Developing the team inhouse and externally with laser focused skillsets- Building focused strategies the put our customers customer first Show less The dawning of my career at The Co. had me wrangling copy across web, email, social, advertising and offline spaces, while evolving and creating branded language sets and completing comprehensive audience and customer research to best suit and serve the customers at You & Co. Some key role highlights: - Sourcing and managing a team of copywriters- Creating and measuring content funnels for a series of customers across industries- Establishing, maintaining and evolving branded voice for each customer- Establishing clear and easy to use personas and industry reports to better strategise and reach our customers customers.- Managing and developing the growing team at You & Co.- Writing and editing comprehensive content libraries for customers across industries. #OnTheTools. Show less

  • Marketing Manager

    Jun 2016 - Mar 2019

  • Content Creator

    Sept 2013 - May 2016
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  YNC Agency

  Aug 2019 - now

  Consulting Specialist

  If you don't know what your customers believe is the problem you're solving, or how to communicate that problem, or who your customers are.. then that's what I'm here for. Learning about your market, channels and core revenue streams and then creating words and distribution paths that connect your customers to your product is my delight.Currently serving: Primary.app, Amber.app, Focus (getfocus.co) and YNC's own.