
Felipe Andrade
System Analyst

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About me
Digital Product Manager | Digital Product Leadership | Product Owner | Project Manager | Growth
Education

Santa Mônica Centro Educacional
2006 - 2008Técnico Informatica
Tera
2020 - 2020Especialização Digital Product Leadership
Tera
2021 - 2022DATA ANALYTICS - Processo decisório com exploração e análise de dados Produtos Digitais
Estácio
2010 - 2013Bacharelado Sistemas de InformaçãoO Curso Superior bacharelado em Sistemas de Informação visa capacitar o profissional a para atuar de forma competente e transformadora no desenvolvimento de sistemas de informação e na gestão da tecnologia da informação nas organizações.

Ibmec
2018 - 2019Master of Business Administration - MBA Gerenciamento de ProjetosO MBA em Gerenciamento de Projetos do Ibmec é um programa de formação integrada que desenvolve competências gerenciais de líderes e gestores empresariais. O curso aprimora a capacidade gerencial do participante, focando em aspectos fundamentais como a ampliação da visão estratégica, o estímulo ao pensamento crítico e o aumento da capacidade de tomada de decisão.
Experience

Rio 2016 - Comitê Organizador dos Jogos Olímpicos e Paralímpicos
Aug 2012 - Aug 2014System Analyst
Oi
Sept 2014 - Oct 2020Product Owner• Functioned as the customer advocate, taking ownership of client needs by comprehensively understanding pain points and transforming them into effective solutions. Led the design of new modules and features, continuously monitoring key performance indicators.• Orchestrated the structuring of the product backlog, fostering seamless communication with both internal and external clients. Ensured alignment between product development and stakeholder expectations.• Played a pivotal role in guiding the technology team, facilitating decision-making processes, and prioritizing tasks for optimal project progression.• Led the structuring of IT products within Oi's lifecycle, from strategic objectives through to implementation. Provided essential support in training and empowering the sales team, contributing to effective pricing strategies, and identifying lucrative opportunities. Show less

Webmotors
Oct 2020 - Jun 2022Senior Product Manager• Spearheaded initiatives to enhance the performance of automotive retail outlets and dealerships, meticulously observing and optimizing the B2C vehicle negotiation journey.• Analyzed key performance indicators to identify areas for improvement.• Collaborated closely with cross-functional teams, including sales, marketing, and operations, to implement strategies that improved customer satisfaction and streamlined the vehicle purchasing process.• Conducted market research to stay abreast of industry trends and competitor activities, providing insights to inform product enhancements and strategic decision-making.Key Projects Achievements:o Responsible for regularizing client portfolios, contributing to a monthly revenue increase of approximately R$ 500,000. Show less

Enjoei
Jun 2022 - Jan 2023Senior Product Manager• Led initiatives to optimize the customer search journey, ensuring the delivery of the right product for individual needs and preferences.• Collaborated closely with UX/UI designers, developers, and marketing teams to improve search functionality, incorporating user feedback to drive continuous improvements.• Conducted market research and analyzed user behavior to identify trends, providing insights to shape product enhancements and strategic decision-making.

Sorte Online
Feb 2023 - Sept 2024Senior Product Manager• Lead product roadmap development, ensuring alignment with strategic goals and business objectives.• Oversee product strategy, design, commercial execution, and the entire product life cycle.• Monitor and update policies and other relevant governance documents related to trade products. • Partner with the CRO team to explore strategies that aim to boost customer engagement and conversion.• Manage the daily performance of the product.• Define business requirements and translate them to delivery managers for the development of new products and services.• Own and maintain squad backlogs, determining priority setting across product management/business, technology, architecture, and data chapters.• Responsible for driving product growth through identifying opportunities, implementing strategies for user acquisition, retention, and monetization, and continuously optimizing the user experience to maximize product value. Show less

Grupo Casas Bahia
Sept 2024 - nowProduct Manager
Licenses & Certifications

International Product Owner Foundation
Www.scrum.asApr 2020
UX Metrics
How BootcampsJun 2021- View certificate
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Scrum Fundamentals Certified
SCRUMstudy - Accreditation Body for Scrum and Agile;Download Free Scrum Body of Knowledge(381 pages)Apr 2020 
ITIL Foundation Certificate in IT Service Management
EXIN
Product Manager
Product ArenaJun 2021
Scrum Foundation Professional Certificate (SFPC)
CertiProfJun 2020
Certified Scrum Product Owner® (CSPO)
Scrum AllianceSept 2020
Intercâmbio - Língua Inglesa
Upper Madison CollegeAug 2017
OKR Certified Professional (OKRCP)
CertiProfSept 2020
Métricas de Produto
Product ArenaJun 2020
Languages
- inInglês
- esEspanhol
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