Crystal Ruiz

Experience

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  Crescent Healthcare

  Apr 2006 - Feb 2009

  Marketing Administrator

  Implemented new tools and procedures that saved company $100K per year by creating design duties of marketing materials in house versus outsourcing. Created and updated all marketing materials using Illustrator, InDesign and Quark graphic design software. Ordered, maintained inventory of, and distributed all marketing give-away items and printed materials. Created ordering and approval process to maintain accurate tracking and spending. Editor-in-chief of company newsletter, including; oversight of 16 person volunteer staff, assigning articles, enforcing deadlines, conducting staff meetings, designing & publishing finished product. Coordinated all RFPs and corporate responses, including gathering of information, creating polished product, and supervising the printing, binding, presentation and delivery. Coordinated and hosted successful meetings and events for more than 100 attendees, including; creating invitations and promotional materials, presentation materials and agendas. Coordinated travel arrangements, hotel accommodations, meal selections, awards banquet, and evening entertainment. Show less

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  OSO HOME CARE INC.

  Oct 2009 - Apr 2011

  Project Manager

  • Participates in the development, implementation and review of all policies and procedures• Interacts with personnel and assists in coordination of interdepartmental communications• Partakes in the review, analysis, and appraisal of program effectiveness in each department• Creates and analyzes training and development tools and modules• Generates reports for sales & marketing, human resources, billing and executive departments to evaluate company effectiveness• Meets regularly with executive team to present evaluations and recommendations• Developes and maintaines detailed administrative and procedural processes that reduce redundancy, improve accuracy and efficiency, and achieve organizational objectives• Oversees the planning, developing and implementation of corporate improvement projects• Heads all new projects, including researching, selecting, training, and measuring the usefulness of; software launches, educational tools, marketing campaigns, reporting processes, and more. Show less

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  QSC

  Apr 2011 - Feb 2016

  Project Manager, Marketing Communications

  The primary responsibilities of the Project Manager is to anticipate new projects, be responsible for the overall direction, coordination, implementation, execution, control and completion of existing projects, maintain appropriate lead times and identify and assign appropriate resources for the Marketing Communications Department. This position is the first point-of-contact for all advertising, marketing and communications requests. Some duties performed daily while others are assigned on a “this needs to be handled” basis. All duties are completed in a timely, accurate, and professional manner. Maintains good communication with Engineering, R&D, Sales, Executive, and any other departments within the company to assure procedures operate within the framework of organizational goals and objectives. Show less

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  New American Funding

  May 2016 - Feb 2022

   Manages department of 14 - including Marketing, Product Marketing, Customer Success, Technical Support and Sales team - with strategic vision, mentorship, training, coaching, goal setting and other employee development activities  Oversees and manages entire marketing, communications, and go-to-market strategies for Zigzy’s product portfolio  Work with Product Marketing Managers to develop product positioning, value proposition, messaging, competitive differentiation, and go-to-market strategies for all products Sets targets, performance plans, and rigorous, objective standards for sales representatives, assists sales team in implementing strategies, campaigns, and marketing efforts to meet business goals  Serve as the consumer voice in the product journey, collaborating with product teams to remove roadblock, enhance messaging and increase engagement Responsible for all department KPIs and OKRs, and the departments overall successes and failures Show less  Works with Executive Leadership to understand the business vision and expectations, and create products to meet those needs  Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies Understands and determines Key Performance Indicators and other measures of product success, and achieves those goals Establishes and maintains positive and productive vendor, stakeholder and customer relationships Manages team of product managers and business analysts, and provides coaching to cultivate future PMs and BAs Show less Manages all marketing, website and application development projects from conception to completion, including project charters and scoping, timeline and scheduling, resource and budget management, research plans and surveys, kick-off meetings and brainstorming, and much moreRun daily web development and app development scrum meetings, weekly project meetings, and regular stakeholder meetingsCreates and publishes weekly project status report for executive management and stakeholders by collecting, analyzing, and summarizing information and trendsGenerates engaging, interactive presentations for project kick-off meetings, project status updates, project acceptance meetings, and moreCoaches/trains project resources (and greater organization) in the discipline of project management, the various tools and software used in support of, and any new project management tips and trends Show less

  • Sr Director, Product Marketing, Training & Support

    Aug 2020 - Feb 2022

  • Lead Product Manager

    Jul 2018 - Aug 2020

  • Product & Project Manager, Web, Mobile and Software

    May 2016 - Jul 2018
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  TransUnion

  Mar 2022 - now

  Product Manager - Credit Marketing Solutions

  • Subject matter expert for credit marketing products and consults with sales, product marketing, and solutions engineering teams.• Manages the legal & compliance review of credit-based marketing products.• Partners with the marketing solutions products’ team and across other product groups across organization to develop and integrate both digital and non-digital credit solutions into a seamless customer experience.• End-to-end responsibility covering product business requirements definition, use case prioritization, product roadmaps, commercialization, GTM planning, and ongoing product health and maintenance• Apply a commercial, user-centric mindset to build robust roadmaps that drive commercially successful solutions which achieve broad adoption within identified segments and meet/exceed revenue and profitability targets• Develop business cases and advocate for investment as needed, which includes partnering with Market (revenue) and IT (investment) teams• Leads cross-functional teams and ensure alignment across all stakeholder groups• Ensures the successful roll-out of new products to Market & Sales teams and supports the development and delivery of comprehensive product training• Monitors, analyzes and reports on product adoption, financials, KPIs, customer feedback, and the competitive landscape to identify gaps, weaknesses and opportunities in any part of product delivery Show less