Anil Yadav

Experience

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  MBAP Education

  Jun 2015 - Dec 2017

  Business Development Executive

  Implemented sales and marketing strategy at ground level• Found new categories for business and expanded the same• Got vendors on board and maintained relationship with them• Established and maintained the company’s presence in target markets• Visit colleges school and other educational institutes on a regular basis to promote brand and generate enquiries

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  T.I.M.E. (Triumphant Institute of Managment Education)

  Jul 2018 - Jun 2019

  Marketing Executive

  Coordinated various marketing events and Road shows• Developed marketing strategies and looked after their execution• Ensured prompt follow up on customer enquiry and generate leads• Established and maintained the company’s presence in target markets• Conducted workshop in various colleges and societies regarding career counselling

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  CII Young indian Committee KJ SIMSR

  Jun 2019 - Mar 2021

  Senior Member
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  Pathfinder - The E Cell, K J Somaiya Institute Of Management

  Jun 2019 - Apr 2021

  Member

  Responsible for the Marketing and Sponsorship for the Annual College Event - "Entrepreneur Event"

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  Benetton Group

  Dec 2019 - Jan 2020

  Management Intern

  Understanding Benetton as a Fashion Brand and its categories.• Experience WOW customer interaction and customer delight.• Understanding and experiencing the concepts of Upselling and cross selling leading to Sales Enhancement.• Understanding of Visual Merchandising concepts.• Understanding of Retail Key Performance Indicators like Average Bill Value, Average Basket size, Footfalls/Conversion, SellThrough, Like to Like growth etc.

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  Popshot

  Jan 2020 - Feb 2020

  Sales and Branding Specialist

  • User Acquisition – creating a Popshot user community. This will involve generating prospects and leads for new user community forPopshot.• Product Branding – Designing and executing a strategy that defines a unique set of marketing elements to differentiate Popshot. Plan andexecute the activity that defines the way the product's image and communicate it to its customers.• Creating emotional engagement and Repeat behaviours –Engaging methods that create appropriate emotional alignment and repeat user behaviours across Popshot community. Show less

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  Jaquar & Company Private Limited

  Apr 2020 - Jun 2020

  Channel Sales Intern

  Gathering data of all the Hardware and FMCG distributors in Uttar Pradesh region• Calling and informing the distributors about the Jaquar lighting and consequently generate leads for the company• Performed cold calling and analysed data

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  Bennett Coleman and Co. Ltd. (Times Group)

  Jul 2020 - Aug 2020

  Marketing Research Analyst

  Studying the details of each offering and remaining abreast of updates offerings• Call active and budding customers to encourage purchase• Research and generate lists of potential customers• Help develop new customer and retain existing customers• Communicating verbal acceptance of offers to backend team for closing• Attend regular team meetings, clarify progress and performance

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  Shemaroo Entertainment Ltd.

  Sept 2020 - Nov 2020

  Sales And Marketing Intern

  • Drive sales for Shemaroo Devices through B2C and B2B channels• Increase the width of distribution in Online, General Trade and Modern Trade space• Partnership and strategic alliances to increase business opportunities• Ready to learn and do new role depending on the business requirement• Regular engagement with Shemaroo Devices team for training and business guidance.

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  Fino Payments Bank Ltd

  May 2021 - Sept 2022

  Strategy Project Manager

  Responsible to drive business numbers for one of the product or product segment while coordinating with the geography.• Responsible for driving and implementing the strategic goals of the organization through day-to-day management ofoperations and lay out of Business plans• Manage and oversee Product Sales, Merchant On-boarding & device sale, CASA, Insurance & other Third party Products- Life ,General and Health Insurance• Also responsible for cross selling of other third party products like Life Insurance, General Insurance etc.• Data statistics & analytics to keep evaluating the business/projects assigned and improvise on certain areas where correctiveaction required• Presentation to management on various aspects/data cuts/analytics / strategy related to assigned project/product• Networking with internal departments & external vendors for the execution of task. Show less

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  HDFC Bank

  Sept 2022 - Aug 2024

  Product & Portfolio Manager - Vyapar App | POS | SoundBox

  Responsibilities :-Managing Retail & Key Retail channels of Vyapar POS Product and Portfolio by constantly tracking & analysing the portfolio health, performance, and ME behaviour and identifying key levers to grow the business & market share both on value and volumes with superior analytical skills with the ability to analyse data and assist in data-driven decisions.• Stakeholders Management: Excellent communication and interpersonal skills, & ability to communicate effectively with cross- functional teams, senior management & vendor partners to better understand merchant needs and solutions.• Revenue Generation: identifying opportunities & implementing initiatives to drive revenue growth on assigned Retail & Key retail channels.• Market Watch: Keep an eye/ knowledge of key market trends, industry /segment benchmarking, competitor activities & technological advancements, recommending solutions to generate additional revenue streams.• Managed new product, platform & reviewed existing product feature with ME journeys to improvise on same to ensure better ME experience, value proposition also researched & analysed the market conditions trends developed products for GTM strategies.• Responsible for all business analytics to drive actionable insights for HDFC smart hub Vyapar POS/App/Soundbox and Retail & Key-Retail channels with Co-own Smarhub Vyapar POS portfolio, review & report key funnels to drive activation, engagement & business initiative• Superior analytical skills, with the ability to analyze data and assist in data-driven decisions & design engagement and channel strategy for the Portfolio in line with overall business strategy.• Deep knowledge of Industry trends and experience in detailed analysis, and industry/segment benchmarking with Excellent communication and interpersonal skills, ability to communicate effectively with cross-functional teams & senior management. Show less

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  YES BANK

  Sept 2024 - now

  Senior Product & Portfolio Manager

  - Analyze health of portfolio and suggest strategies to improve overall standing of business through proactive interventions-Manage profitability of POS Business and Lead pricing strategies for POS portfolio-Drive volumes through strategic intervention and focus on right merchant categories-Drive campaigns on portfolio i.e. activation, upsell, cross sell, fee income etc-Interacting and supporting internal stakeholders to increase engagement, Float and cross sell opportunities for merchants.-Monitoring revenue streams and controlling leakage Show less