Phillip Otim ACIM

Experience

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  Land and Equity Movement Uganda

  Aug 2007 - May 2011

  Administrative assistant
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  Goldstar Insurance Company

  Jun 2011 - Apr 2013

  Senior Marketing Executive
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  Sanlam General Insurance Uganda

  Jun 2013 - Dec 2016

  Engage the corporate and personal business teams to determine market trends and new product opportunitiesDevelop identified opportunities into coherent product specification source from SEM and engage the business teams to agree and coordinate launch and market engagement plansManage all aspects of new product launches including broker and or agent engagement, PR, collaterals, documentation, IT requirements and staff trainingManage all press, print, electronic media, website, social media and other physical advertising or promotional opportunities to optimal usage of budget spendManage all customer events CSI activities, broker events, industry events, all intercompany events and all interfaces with SEM and the overall Sanlam companyManage all research and reporting of SGIU in the media and the overall share of voiceManage all internal communications initiatives and publish updates appropriatelyGuide and ensure operational and IT strategy is embedded in decision making and business strategy Show less

  • Head Marketing Brand & Communications

    Nov 2015 - Dec 2016

  • Marketing Officer-Broker Relations and Product & Company Visibility

    Jun 2013 - Nov 2015
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  Equity Bank Limited

  Jan 2017 - Jul 2022

  Marketing and Communications Manager

  Initiate, manage and support business growth and development activities.Initiate Customer retention strategies and build new to bank customers.Oversee the product development cycle; research opportunities, design concepts and set prices.Develop strategic partnerships targeted at impact and growth across all stakeholders.Ensure adequate training and sensitization of all staff on all products.Champion brand evaluation to ensure brand equity growth measuring potential for growth and brand esteem.Develop and maintain an internal communication plan that drives engagement, alignment and understanding of Equity Bank's strategy and priorities. In charge of fostering community relations and strategic CSR initiatives. Show less

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  Stanbic Bank Uganda

  Aug 2022 - now

  Marketing Manager BCB & CIB

  Provide General oversight of the marketing, advertising and communication function for Business & Commercial Banking and Corporate & Investment banking.Direct the development of strategies and plans that provide a steady flow of demand and include effective measurement of return on marketing program investments for BCB & CIB.Provide BCB & CIB with insight around the competitive positioning and develop action plans to differentiate offerings through innovation and proposition enhancement.Manage the implementation of monitoring processes that demonstrate return on investment of assigned BCB & CIB marketing initiatives.Ensure financial objectives for BCB & CIB marketing are met by overseeing forecasting requirements, preparing consolidated annual budgets: analysing variances and directing corrective actions within the team.Participate in policy and decision making regarding resource allocation and future direction and control of all BCB and CIB marketing & communication initiatives. Show less