Grayson Clements

Experience

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  Armchair Media

  Jun 2017 - Jul 2020

  Contributor

  - Oversaw a team of 4-5 writers and recruited new writers as the Team Manager for UNC.- Wrote a weekly article on UNC sports based on ideas I pitched to the Armchair team.- Managed the Twitter account for the UNC page of Armchair All-Americans, boosted following by 80% and significantly increased engagement.

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  FanSided

  Feb 2018 - Jun 2019

  Writing Contributor

  -Wrote a weekly article based on a given assignment on a variety of topics surrounding UNC sports.-Researched game film and statistics of UNC sporting events.

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  N2 Publishing

  Feb 2019 - Aug 2020

  Contributing Writer

  - Wrote monthly feature length articles on a variety of local topics targeted towards a local audience.- Worked with editors and other writers to come up with story ideas and revise each other's articles.- Interviewed prominent local figures including UNC Chancellor Kevin Guskiewicz and Chapel Hill Mayor Pam Hemminger on issues like CTE research and Silent Sam.

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  The Daily Tar Heel

  Jan 2020 - Jun 2021

  Senior Account Executive

  - Consulted with more than 50 local businesses across Chapel Hill and Carrboro for The Daily Tar Heel, UNC’s independent student-newspaper.- Attended bi-weekly sales meetings to track goals and work on sales skills.- Named Account Executive of the 2020-21 Academic Year- Contributed to a sales team that brought in roughly $50,000 in advertising revenue each month for The Daily Tar Heel.

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  Greek House

  Feb 2021 - Aug 2021

  Sales And Marketing Intern

  - Reached out to various campus and local organizations about sales and marketing opportunities.-Consulted with other interns and managers about strategies during bi-weekly meetings.- Managed different clients and put together large merchandise orders for them.

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  UNC Campus Recreation

  Jan 2022 - Sept 2022

  Marketing Assistant

  - Create marketing strategies and campaigns for UNC Campus Rec.- Helped create social content that increased social media followings by 45%.-Create digital content using Adobe Creative Cloud.- Participate in weekly meetings to discuss marketing opportunities and strategies.

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  Blue Ribbon Mentor Advocate

  Jan 2022 - Apr 2022

  Social Media and Marketing Intern

  -Managing Social Media and creating bi-weekly posts.-Helping upgrade the Blue Ribbon’s website.-Developing newsletters that are distributed to the entire CHCCS school system.

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  Job Search Journey

  Apr 2022 - Jul 2022

  Digital Marketing Intern

  - Create a weekly social media content calendar on platforms such as Instagram, LinkedIn, Twitter, and Facebook.- Create weekly email marketing campaigns using MailChimp, boosting subscriber rates by 10% and driving website engagement.- Track social media metrics and engagement on several different platforms.- Plan and schedule content using Buffer and Facebook Creator Studio

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  Plum CoOwnership, Inc.

  Jun 2022 - Sept 2023

  Content and SEO Intern

  - Lead SEO strategy on Plum’s website, improving page rankings.- Build email marketing campaigns using Mailchimp that were sent out to 15,000 people.- Create bi-weekly blog content on Plum’s website to generate increased engagement and conversions.- Use Hubspot and Google Analytics to track marketing performance metrics.

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  Mythic

  Jun 2023 - Apr 2024

  Account Coordinator

  Clients - Spectrum, Spectrum Mobile, Spectrum Community Solutions, Crete Mechanical Group, Ally Financial- Responsible for all account and project management functions including: creative briefings, review of copy & design, development of timelines, leading of client and internal meetings.- Develop and maintain strong relationships with clients culminating in $1M+ YOY organic growth across managed accounts.- Traffic creative to media partners including print, social, digital display, OTT, and TV.- Integral part of large-scale B2B Account-Based Marketing strategy development and execution for Fortune 500 clients. Project phases include qualitative and quantitative research, and brand messaging ideation, and campaign scheduling and management- Conduct industry research in order to put together competitive overviews and audits comparing brands such as Spectrum, Verizon, T-Mobile, and AT&T Show less

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  Townsquare Interactive

  Apr 2024 - now

  Inside Sales Representative