Lissette Foster

Experience

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  Levi Strauss & Co.

  May 2010 - Aug 2010

  Purchasing Representative Intern

  • Assisted in the purchase of garments for 50 retail stores in Central America.• Attended purchasing trade shows in Las Vegas, NV and New York City, NY.

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  Fiscal Progress

  Oct 2010 - Oct 2011

  Marketing Intern, Relationship Manager

  • Recruited and managed content writers for company website• Wrote for company website on personal finance topics• Developed and implemented marketing plan for the 2011 Wake EITC Coalition Free Tax Preparation Program in the city of Raleigh• Created a video to raise awareness for other services that companies participating in the Free Tax Preparation Program offer, as well as training videos for new writers• Researched necessary documentation for company expansion

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  Stanley Black & Decker, Inc.

  Jun 2012 - Dec 2014

  • Brand lead on all BLACK+DECKER home and DEWALT outdoor power equipment line of tools. • Developed and implemented a strategic marketing plan for the new DEWALT outdoor power equipment line launching in 2015. • Worked with cross-functional teams to execute and support all product launches within retail channels (Lowe’s, The Home Depot, Amazon.com). • Directed and managed efforts from concept through production and distribution for key marketing support materials such as packaging, merchandising, video, advertising, website, photography, brochures, catalogs, sell sheets, direct mail, channel promotions, etc.• Lead in developing and implementing creative, cost-effective merchandising programs at the store level. • Assisted in the planning and strategy for media and public relations activities in support of commercialization plans. • Managed timing and budget of each project within their respective product category. Ensured compliance of the brand standards and maintain consistency of all communications elements, across the marketing based activities. Show less • Leveraged successes to gain incremental executions and increase territory promo sales by 23% Y/Y.• Managed, trained and developed the Southwest Home Depot team consisting of 4 Sales Coordinators that called directly on stores out of the Dallas/Ft. Worth and Oklahoma/Arkansas market places. • Territory covered 115 The Home Depot stores that accounted for over $45M in annual sales. • Created and executed event strategies within territory to drive incremental sales POS.• Built relationships and partners with key influencers such as The Home Depot Store Managers, Regional Market Managers, District Managers, Pro Desk Managers, Divisional Execution Managers and Merchandizing Execution Teams within territory and leveraged successes to gain incremental executions and drive sales.• Developed team's skills such as product knowledge training, computer training, on boarding process (new hires), interviews and performance reviews. Show less • Called on 33 The Home Depot stores in the Miami/Ft. Lauderdale area accounting for $9M in annual sales. • Negotiated incremental off-shelf displays leading to a high-performing sales promo growth of 8% Y/Y.• Built relationships with Store Managers, Department Captains, Divisional Managers and Merchandizing Execution Teams.• Executed incremental off-shelf displays for special buys and sold in executions on a regional level. • Sold in regional events to stores and executed demo days to support events. Show less

  • Associate Brand Manager

    Apr 2014 - Dec 2014

  • Southwest Market Manager- Outside Sales

    Mar 2013 - Apr 2014

  • Sales and Marketing Coordinator- Outside Sales

    Jun 2012 - Feb 2013
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  AirClean Systems

  Jan 2015 - Mar 2019

  • Drove sales activities and creates business strategies for direct inside sales team and global distribution partners through current market analysis, sales goals and marketing materials.• Reported and analyzed sales metrics and pipelines to identify opportunities throughout global territory.• Mentored and developed a team of Technical Sales Reps and Customer Service Reps. • Assessed business potential within AirClean® Systems's existing customer base and attended trade shows to develop new accounts.• Assisted and supported the entire sales operation, management and marketing teams. • Lead training sessions for internal sales team and global distribution partners so that they could maintain a thorough understanding of products while keeping focus on customer needs and the competitive landscape. Show less • Achieved distribution and sales revenue goals by identifying objectives, strategies and action plans to improve sales earnings for Latin America, the Caribbean, Spain and Portugal.• Persuaded new, qualified distributors to take on product line and set sales quotas for each to achieve success within the first 6 months. • Developed and advanced the establishment and growth of AMT Group Inc. brands (AirClean Systems, Mystaire and CS Medical, LLC.) through multiple sales channels including distributors and resellers while generating and maintaining the maximum amount of profitable sells. • Oversaw all content marketing initiatives for LATAM across multiple platforms and formats to drive sales, customer engagement and positive customer behavior. • Lead training sessions for LATAM distributors and resellers. Show less

  • Sales Manager-Outside/Inside Sales

    Jul 2015 - Mar 2019

  • Director of Sales and Marketing Latin America- Outside Sales

    Jan 2015 - Jun 2015
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  National Association of Pharmaceutical Sales Representatives

  Jul 2017 - Aug 2017

  CNPR Certified Graduate

  • Successfully completed training as a Certified Pharmaceutical Sales Representative. • CNPR Pharmaceutical Sales Training Program is a pharmaceutical industry training program that assures that an entry level sales applicant has meet product and regulatory industry requirements to be a pharmaceutical sales rep. • CNPR Number: 634992017

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  Xodus Medical

  Apr 2019 - now

  • Generated sales on medical device products that focused on increasing the safety of patients and healthcare professionals in the Operating Room and throughout the hospital. • Implemented strategies and tactics generating new business in hospitals and surgery centers through prospecting over the phone and in person throughout Central/Eastern NC territory.• Developed relationships with new clients through daily contact with Surgeons, Nurses, Clinical Coordinators in the Operating Room, Sterile Processing and Purchasing. • Trained Surgeons and OR staff on product applications via in services, CE trainings and supports staff on product use surgical procedures. Show less

  • Director of International Sales- Latin America

    Jan 2025 - now

  • NC Territory Manager-Outside Sales

    Apr 2019 - Dec 2024