Ashley Woon

Experience

• 

  Human Resource Consulting Pte Ltd

  Jul 2008 - Jan 2010

  Business Development Executive
• 

  Forever New Collection

  Jan 2010 - Sept 2015

  Owner

  Boutique Fashion Retail - On a Cloudy DayHaving a passion for fashion, deciding to venture into the Boutique Retail outlet in Malaysia. Managing total day-to-day operations, endorsements, sponsorships, sales, public relations and the heart of my work, Fashion Buying.Launch of own Fashion Accessories line: XansaXansa is a local brand housing handmade jewelry. Each piece is an individual as each stone used is in its rawest form. Drawing inspiration from nature and all things beautiful to add a little kick into your style.Having recently expanded visibility of this brand to Online Retail, featured on Fashion Valet. Show less

• 

  Groupon

  May 2014 - May 2015

  Category Manager (Fashion)

  • Managed and created strategic direction for the ‘bags’ category, leading to an increase of17% year on year growth from 2013• Analyzed consumer buying patterns and provided suppliers with future trend forecasts tocope with market demand and supply• Negotiated with merchants to achieve improved service, pricing and contacts• Provided supply chain and category performance reports

• 

  Lazada

  May 2015 - Dec 2016

  Category Manager (Fashion)

  • Manage a team of 4 buyers and ensure their sub-category targets are met• Work closely with buyers to expand successful product lines and to implement successfulexit strategies for unpopular merchandise• Negotiate pricing, delivery and payment terms with vendors• Set and adjust competitive pricing points to increase sales and clear out dead stock• Drive changes in front-end user experience to optimize sales

• 

  L'Oréal

  Jan 2017 - Dec 2018

  E-Commerce Manager (CPD)
• 

  The Estée Lauder Companies Inc.

  Jan 2019 - now

  • Senior Online Manager SEA

    Jan 2021 - now

  • Online Manager SEA

    Jan 2019 - Dec 2020