Laura Doxsey

Experience

• 

  Caesars Entertainment UK

  Apr 2012 - Sept 2013

  Event Coordinator

  Promoted from Event Assistant to Event Coordinator after 12 months at the company. Recognised as a role model for exemplary customer service.Responsibilities at Manchester235 (part of the Caesars Entertainment UK group) included:- Selling, upselling & organising events for up to 100 guests- Responding to all incoming client enquiries by telephone, email or face-to-face- Managing a portfolio of weekly events- Communicating events to all heads of department during self-led weekly meetings & overseeing interdepartmental coordination to ensure that events run smoothly- Showing potential clients around the venue & maximising sales of event spaces- Promoting Manchester235 as a unique events venue at networking events- Assisting the Event Manager with the organisation of large internal events Show less

• 

  Vaughan Systems

  Sept 2013 - Jun 2014

  Freelance English Language Teacher

  Delivered dynamic English language classes to business men & women in offices across Madrid. Skills required to perform this job to a high standard are:- Confident communication skills when speaking to groups of professionals and/or individuals with a significant professional ranking- Organisation (delivering paperwork on time, maintaining a portfolio of students, completing monthly evaluations etc)- Flexibility & initiative- Impeccable time management- Ability to work alone Show less

• 

  Warner Music Spain

  Jun 2014 - Mar 2021

  Coordinate the Digital Marketing department (made up of 3 digital wizzkids) at Warner Music Spain, and lead the digital strategy for its artist roster. Tasks involve:- Creating integrated digital marketing plans for all Warner artists (on average 10 different campaigns per week): budget optimisation, audience segmentation, pixel implementation, creative coordination, etc- Streamline campaign request processes to ensure agile delivery- In-house media buying (Facebook, Google Ads, TikTok, Spotify)- Report performance of campaigns, assess against KPIs and deliver recommendations and best practises for future campaigns- Set up system to keep records on all previous, ongoing and future campaigns- Educate and inform colleagues on formats and updates on multiple ad platforms- Project manage a portfolio of 30+ artist and corporate websites- Lead email marketing and audience profiling for the company- Project managing website design for artists- Collaboration with external media and tech agencies- Collaboration with international, cross-functional teams for multi-market campaigns (marketing, legal, CRM, product, supply chain, D2C) Show less Solely responsible for Spotify; largest revenue partner for the company. Duties include:• Firm understanding of partner needs in order to co-promote relevant content, achieved through strong communication, as well as research of partner and competition• Actively assess market to identify and grow sales opportunities with Sales Manager (negotiated third party collaborations; generating circa €3K extra weekly)• Collaboration with partner and cross-functional internal teams to ensure effective communication of WMG repertoire, with strong focus on promoting priority tracks (circa 50 at any given time)• Troubleshooting technical problems with supply chain in case of content errors• Work jointly with team to provide analysis & weekly reports of key account metrics• Negotiate in-platform advertising campaigns for artists of up to €10K at no cost to company (closed deals with La Pegatina and Fuel Fandango, amongst others)• Control monthly in-platform marketing budget of €140K and communicate performance of campaigns on a weekly basis Show less

  • Digital Marketing Lead

    Apr 2017 - Mar 2021

  • Digital Account Manager

    May 2015 - Apr 2017

  • Digital Assistant

    Jun 2014 - May 2015
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  TikTok

  Mar 2021 - now

  • Brand Partnerships Manager

    Mar 2022 - now

  • Client Solutions Manager

    Mar 2021 - Mar 2022