
Shin Chze

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About me
Communication Skills Trainer | Global E-learning Instructor | Ex-Engineer+Marketing+HR @ Intel & Lattice
Education

Universiti Sains Malaysia
2013 - 2016Master of Business Administration (M.B.A.) Business Administration and Management- Top of Class for MBA (session 2015/2016)- Completed a Master Thesis titled “Improving Social Media Marketing Performance Of Medium-Sized Hotel: The Case of Glow Penang Hotel”.

Sheffield Hallam University
2006 - 2009Bachelor of Engineering (B.Eng.) Electrical and Electronics Engineering 1st Class Honours- Valedictorian for graduating class of 2008/2009- Lead presenter for the team that won the Maxis Mobile Content Challenge 2008 with the project title "3G mobile community and networking application"
Experience

Intel Corporation
Sept 2009 - Jan 2023Responsible for accelerating revenue growth and profitability by developing business relationships with the customers (OEMs/ODMs/SI/ISVs/End Customers) under Cities and Transportation Fleet Segment to complete platform/product portfolios and accomplish BU strategic objectives to boost revenue, design wins, and deal wins. Provides recruiting expertise to find, attract and hire the talent needed by Intel to support technology and product roadmaps. Leverage talent expertise, understanding of talent acquisition plans (TAP), business model, operations, competitive position and business group products to identify the top business priorities and make recommendations and influence the hiring team, manager or internal stakeholders regarding talent acquisition plan. Responsible for developing go-to-market (GTM) strategies and building Intel Internet-of-Things (IoT ) ecosystem that covers OEM, ODM, SI and ISV to drive technology innovation in the hospitality and banking sector. Supported and defined reference design for scaling Intel platforms across ecosystems. IoT thought leadership in influencing the market, improving digital leadership visibility, and gaining improved customer-centricity through community engagement. Provided pre and post sales technical enablement in customers' platform design, power on and validation of Intel latest platform technology. Collaborated with product marketing engineers to develop customer-ready collateral and messages. Supported sales and marketing teams to engage with customers on technical solutions that best fulfill the customers' requirements. Developed 'pre' and 'post' silicon test strategy (RTL simulation and verification, HVM tester debug) for USB, SATA and PCIE interfaces for four generation of Intel chipset products. Drove yield improvements and test hole reduction activities to reduce defect-per-million (DPM). Executed SCRUM methodology by assuming the role of product owner (PO) and scrum master (SM).
Product Marketing Manager - Cities and Transportation Fleet, Network and Edge Solutions Group
May 2022 - Jan 2023Recruitment Marketing Manager - Talent Planning and Acquisition
Feb 2021 - Apr 2022Segment Marketing Manager - Retail, Banking, Hospitality and Education, IoT Group
Nov 2018 - Feb 2021Platform Application Engineer - Internet of Things (IoT) Group
Oct 2016 - Oct 2018Product Development Engineer
Sept 2009 - Sept 2016

Udemy
Mar 2018 - nowGlobal E-Learning InstructorCreated online courses on communication and presentations skills that have gathered more than 2,500 students across 105 countries.** In the process of migrating all the courses to a self-hosted e-courses website 1. The Complete Guide on Impromptu Speaking and Presentation2. Humor Mastery: How to be a Funny Person Instantly3. Storytelling for Technical Presentation 4. Effective Presentation Using PowerPoint

Lattice Semiconductor
Feb 2023 - Apr 2024Technical Program ManagerManaged global technical FPGA programs for client AI products across multiple regions from concept to launch, ensuring that products are delivered on time, within budget, and to the highest quality standards

Level 99 Consultancy
Apr 2024 - nowPrincipal Trainer and Co-FounderProvide communication, presentation and influencing skills training to individuals, teams, and organizations by helping participants develop the essential skills needed to communicate with clarity and impact
Licenses & Certifications

Communication Essentials for Work and Life
Stanford Continuing StudiesNov 2024- View certificate

Ethical Influence Practitioner
Cialdini InstituteJul 2023 
HRD Corp Accredited Trainers
HRD Corp - Human Resource Development CorporationJun 2023
Project Management Professional (PMP)
Project Management InstituteOct 2023- View certificate

Cialdini Certified Coach
Cialdini InstituteJul 2023
Honors & Awards
- Awarded to Shin ChzeDistrict 51 Evaluation Contest 1st Place Winner Toastmasters International Nov 2017 - Emerged as the winner for District 51 Humorous Speech Contest (the highest level of contest a Toastmasters can achieve for Evaluation Contest)
- Awarded to Shin ChzeDistrict 51 Humorous Speech Contest 1st Runner-Up Toastmasters International Nov 2015 Emerged as the 1st runner-up for District 51 Humorous Speech Contest (the highest level of contest a Toastmasters can achieve in Humorouse Speech Contest)
- Awarded to Shin ChzeChampion of Maxis Mobile Content Challenge 2008 -
Volunteer Experience
Member
Issued by The Association for Business Psychology on May 2025
Associated with Shin ChzeMember
Issued by Toastmasters International on Feb 2010
Associated with Shin ChzeMentor
Issued by FutureLab.my on Dec 2022
Associated with Shin Chze
Languages
- enEnglish
- chChinese
- maMalay
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