Zara Jamil

Experience

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  LUMS Entrepreneurial Society

  Sept 2009 - Jun 2010

  Manager Finance

  LES aimed at promoting entrepreneurial spirit at LUMS. It recruited people from all disciplines with a flair for entrepreneurship. As Manager Finance at LES I was responsible for executing the Stock Exchange Workshop at Yles'10.

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  SPADES (Society for Promotion And Development of Engineering and Science)

  Sept 2010 - Nov 2012

  Leading a team of 300+ people to execute events, workshops and competitions at both national and international level. Main focus is managing the diverse projects and administrative documentation. Project Management and Decision-making was the main job description for this post. It was aimed at assisting the Steering Committee of the SPADES flagship event Psi-Fi'11. Furthermore, the directorial position of Creativity department was also held during the tenure of EC Officer.

  • Vice-President

    May 2011 - Nov 2012

  • Executive Council Officer

    Sept 2010 - May 2011
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  FutureNow Technologies

  Oct 2012 - Jan 2013

  Business Content Developer

  My responsibilities included Website Content Management, writing Case Studies of Client Companies and Projects, Social Media Content Management (Facebook, blogs, and forums), Developing Content for Marketing Plans, writing Press Releases for the Organisation and Client Companies, drafting Technical Project Proposals, Editing and Proofreading of all documents of the Organization. Also, maintaining Traffic Analysis Record of Client’s Website through Google Analytics, and Maintaining Client Portfolios for the Organization. I had to communicate directly with all stakeholders (Directors, Project Managers, Local and International Clients) for data gathering and feedback.I learnt to write Content for different audiences and maintain complex documentation effectively. I successfully learnt writing Technical Proposals for a Software House without Technical Experience and communicated effectively organization-wide. I also gained experience in using Google Analytics for fetching data. Show less

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  Maujan Lahore

  Feb 2013 - Jul 2013

  Assistant Marketing Manager

  My role required researching new areas for business growth by identification of Potential Clients, communicating with Potential and Existing Clients for business development, Maintaining Customer and Client databases, Presenting Marketing Plans and Sales Pitches to Clients to secure new projects, Developing Marketing Plans and ensuring their smooth execution from start to end, Handling the entire documentation needed by the Organization, updating on Social Media sites, maintaining content on the organization website, developing Marketing Presentations, Handling Customer queries and ensuring Customer satisfaction through effective communication, and Developing the entire Project Plans for upcoming diversification projects I successfully revamped the Company Portfolio and Company Introductory Presentation completely and developed templates for Marketing Plans. Also, I added highly profitable Clients to Company’s Client Portfolio. Show less

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  FutureNow Technologies

  Sept 2013 - Jun 2014

  Marketing Campaign Analyst

  My role required analysing the Campaign Design Brief (CDB) and identifying the requirements and risks of the Campaign at hand; then developing a plan to execute the Campaign within the given time-frame which required communicating requirements to Technical Team and developing the Campaign SQL code with their collaboration. Furthermore, I had to run the Campaign in PL/SQL to fetch required data and analyzing it through the Query Commanding process to ensure it meets requirements and quality standards. After quality checks were met, I had to insert the data into relational databases for further analysis by the Client. The successful completion of the Campaign was then communicated to the Client for feedback and adaptation to changes. I was commended by the Client and my Manager for efficiency and attention to detail. I learnt SQL in a challenging environment without prior technical background and I directly communicated with the international Client for analysis of task requirements and feedback. Show less

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  British Council- RAF

  Aug 2014 - Mar 2015

  Media and Communications Officer

  The Research and Advocacy Fund is a programme funded by the DFID and AusAid and managed by the British Council. As a Media and Communications officer, I had to ensure that RAF’s promotion was effectively managed through media and communications’ activities. I proactively liaised with all the stakeholders, RAF team, and the media for smooth coordination and effective execution of the plans. I provided creative direction for content of the IEC material developed by RAF, its grantees, and the PR agency. I also introduced and developed RAF’s first year-round social media plan. Most significantly, I headed the media and communications activities for the Final Annual Conference of RAF held in January 2015 which was a major challenge as it is the culmination of the programme and this conference was critical for showcasing the entire RAF portfolio and setting a way forward for the Maternal and Newborn health sector in Pakistan and the region. My efforts translated into success through the presence of 21 channels for media coverage, reaching 5.3 million users on Social Media, and when our conference’s exclusive hashtags were trending in Pakistan on the conference days. Show less

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  Creative Associates International

  Mar 2015 - Aug 2015

  Project Development Officer

  As the RAF project wrapped up, I took up the short-term position of Project Development Officer at Umeed Jawan, the USAID funded project under Pakistan Transition’s Initiative managed by Creative Associates International. This role has added a new dimension to my experiences. My role is to monitor and keep track of the milestones due from grantees within time, writing weekly reports and success stories of the grants’ impacts in the society, liasing with the grantees for MoVs submission in accordance with donor guidelines, field visits to monitor the progress of the IPs in the targeted area, and undertaking other activities to efficiently close-out the program within time. Weekly reporting, writing success stories, communications material development and editing, monitoring field visits and field reporting, Final evaluation reports development and editing for M&E, and other close-out activities. This project has given me the opportunity to understand the development, implementation, and final close-out of projects/grants and maintain timely track of the deliverables to ensure smooth close-out in a donor-funded project. Show less

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  UN-Habitat (United Nations Human Settlements Programme)

  Aug 2015 - Jun 2017

  Communications Focal Point

  Design, execute, and monitor communications strategy/plan. Manage entire media and PR for positive electronic, print, and social media coverage; developing content for website; social media accounts’ content development and management; Media agency management; Liaising with journalists, media houses, social media influencers, partner organisations, and donors for extensive communications outreach. Ensuring effective program communications as per donors (USAID, UNICEF etc.) branding guidelines; knowledge sharing and documentation of field work through success stories, press releases, web articles, newsletters; creative direction for development of video documentaries and presentations; Support procurement office in vendor selection; event design and management; execution of international communications campaigns at national level; Part of UN Communications Group and MHM Working Group Pakistan Show less

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  Rural Support Programmes Network

  Jul 2017 - Dec 2018

  Documentation and Reporting Officer

  Preparation of donor reports, monthly management reports, progress reports, event reports, activity reports, RSPN annual report; assisting in preparation of KPI reports; knowledge sharing and documentation of field work through success stories, web articles, newsletters; creative direction for development of video documentaries and presentations; archiving of all relevant programme documents; providing technical backstopping in proper record keeping, documentation and preparation of activity reports to field teams; interviewing beneficiaries and collecting primary information for case studies; develop content for social media accounts of the programme; conduct thematic case study on SUCCESS Intervention; proofreading and editing of all programme documentation Show less

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  UNICEF

  Dec 2018 - now

  Digital SBC focal person for UNICEF Pakistan Mass & social media for Health/ImmunizationCommunications material for Health, international Health days, world's largest Measles-Rubella Vaccine campaign in PakistanHuman interest stories, infographics, factsheets, newsletters content for FDI/UNICEF WebsiteCoordinate with Meta's Facebook Data for Good team for Routine Immunization to increase vaccine uptake through tailored messagingDigital Campaigns for Government’s immunization programme in context of COVID-19 and support Facebook’s Brand Lift Studies around itRandomized Control Trial (RCT) based survey to gauge efficacy and impact of tailored content in low-vaccine coverage areasImmunization’s digital outreach with insights and analytics using CrowdTangle by Facebook, Talkwalker & KeyholeDigital-Social listening & Sentiment Analysis for COVID-19 and vaccines using Keyhole software, CrowdTangle, IPSOS's Synthesio softwareSetting up social listening trackers for COVID-19, vaccines and child protection campaignsAutomated WhatsApp Chatbot helpline for Ministry of Health and Government of Pakistan for COVID-19 vaccinesGlobal Advocacy Priority on Child Health & Immunization in PakistanNationwide MR Vaccine Campaign's Crisis communication and issue management on social media, press kits including holding statements, mass media monitoring and engagement, Digital-Social Media Engagement, Bloggers/Influencer management, SMS/IVR targeted campaign, Audio/Video documentation, Pre-emptive video testimonials, IEC materialLarge-scale targeted outreach messaging campaigns through SMS & IVRsTechnology for Development (T4D) and digital solutionsSBC for Risk Communications and Community Engagement (RCCE) for COVID-19Design and development of gamified content for vaccine demand generation in PakistanGAVI's Full Portfolio Planning (FPP) process for demand generation in Routine Immunization PakistanHuman-Centered Design based demand generation for Routine Immunization Show less Design, develop and implement social media plans and key messages for UNICEF Pakistan's health portfolio; Content development, design and dissemination of communications material for COVID-19 response, child health and immunization, international Health days, HIV Campaign, Typhoid introduction campaign using data for insights and social listening tools; Social media listening and sentiment analysis to support the Ministry of Health and RCCE team for COVID-19 and childhood immunization in Pakistan; Human-Centered Design thinking workshop development and execution at national level; Website upgradation for Ministry of Health; Development of automated chatbot for Federal EPI’s social media; Design, implement and evaluate innovation initiatives to enhance UNICEFs mandate based on open source, mobile, and social technologies; develop partnerships with a wide range of stakeholders and leverage new trends on global Technology for Development (T4D); Advice on real-time monitoring options for improved programme and service delivery; Facilitate vendor recruitment Show less

  • Social and Behaviour Change Officer - Digital Vaccine Communications

    Jul 2021 - now

  • Innovations Officer - Health

    Dec 2018 - Jun 2021