Experience

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  Telmex

  Sept 2003 - May 2004

  Internal control analyst

  • Telecom's fraud prevention• Internal audits • P&L analysis by product/service

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  Glencore

  Jun 2004 - Oct 2004

  Management trainee

  • Trained in all three areas of company: mine sites, mineral deposit, and headquarters• Learned in depth how the entire supply chain for a mineral commodity works

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  Ab inbev

  Mar 2005 - May 2009

  Follow up, control, and implementation of action plans for the main commercial KPIs of the company, with focus on Revenue and Price. Active member of the formulation of the Annual Plan of the company. Lead a team of 3 specialists and 2 analysts. Direct report to the Country Manager.• Development of action plans for the improvement of sales management and control of gross margin, achieving a 104% performance of the area’s objectives.• Lead projects of sales force restructuring, achieving a 3% growth in gross profit. Show less Design and implementation of point-of-sale execution and communication strategies. Lead a team of 4 trade marketing supervisors, 2 telemarketers and 1 events supervisor. Direct report to the Marketing Manager.• Development and execution of strategies and trade marketing budget for the horizontal channel, succeeding in duplicating the return of investment of the beer and soft drinks coolers in Lima in 4 months, from 46% to 91%.• Successful implementation of the Summer Plan for 2008, reaching a 10pp growth in numeric distribution. Show less

  • Revenue Management and Sales Processes Manager

    Jun 2008 - May 2009

  • Trade Marketing Manager

    Feb 2007 - May 2008

  • Senior Sales Analyst

    Mar 2005 - Jan 2007
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  Mead johnson nutrition

  Aug 2009 - Jul 2011

  Trade marketing manager

  Creation of the Trade Marketing department. Design, planning, and development of trade marketing strategies for all brands and sales channels. Direct report to the Commercial Manager.• Designed and implemented trade marketing strategies for the Supermarket channel, that achieved a 26.2% growth in sales for the channel.• Developed and executed new sales processes to attracted new clients and retained top clients, that achieved a 24% growth in clients served.

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  Pfizer

  Mar 2013 - Apr 2014

  Commercial strategy & trade marketing manager

  Design, plan and development of commercial strategies for Pharmacy Chains and Independent Pharmacies channels. Direct report to the Commercial Director.• Lead route-to-market initiatives, creation of new channels, and transformation of the Peruvian subsidiary to have a better understanding and focus towards the point-of-sale, achieving an 8.5% growth in sales.• Executed trade marketing plans to ensure availability and visibility of products in all sales channels, achieving a 12pp growth in numeric distribution. Show less

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  Universidad peruana de ciencias aplicadas

  May 2014 - Dec 2016

  Professor

  Program: Trade Marketing DiplomaCourse: Trade Marketing

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  Arca continental lindley

  May 2014 - Mar 2016

  Managed the sales objectives for the Supermarket and Cash & Carry channels, that represented US$85 millions in annual sales, leading a team of 3 KAMs, 4 Supervisors and 200+ demo girls/boys. Direct report to the Modern Channel Manager.• Designed and executed sales strategies and tactical plans, that achieved a growth of 26.7% in net profit and 12.2% in sales, in a matured channel.• Lead main negotiations and relations with clients, at operating level and senior management, achieving a 3.2pp growth in market share for the soft drinks category.• Lead the entire supermarket team, obtaining an 82% in work satisfaction. Show less Managed the sales objectives for the Home Delivery (bulk water) and Institutions (B2B) channels, that represented US$13 millions in annual sales, leading a team of 2 sales supervisors, 9 sales executives and 6 sales promoters. Direct report to the Modern Channel Manager.• Designed and executed sales strategies and tactical plans, achieving a growth of 19.8% in net profit and 14.3% in sales. • Lead the project of Home Delivery distribution, from its conception, analysis and execution of pilot plan, that demonstrated that the new channel was not profitable, saving the company at least US$2.2 million in investment. Show less

  • Sales Manager - Supermarkets

    Aug 2015 - Mar 2016

  • Sales Manager - Home Delivery and Institutions

    May 2014 - Mar 2016
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  Puragro

  Apr 2016 - Oct 2019

  Ceo & board member

  Design, plan, development, and implementation of the strategic plan, value proposition, and tactical plans, leading all functional areas of the business with focus in Sales, Finance, Marketing, and HR. Leading a team of 3 Managers, 2 Supervisors, 13 plant operators, and 1 distributor. Direct report to the company’s Board.• Leadership in Sales, Finance, Marketing, and HR, achieving 80% increase in sales in 3 years and doubling the operating margin by unit, and growing in 500% the social media followers.• Restructured the milk supply chain, achieving a closer relationship with farmers, which also generated a reduction of 8% in costs and a higher number of benefits to farmers, adding 10 including direct financing.• Lead projects in direct distribution, improving the fill rate by 8pp; launched a new brand and new products, with 19% growth in sales; designed benefits for farmers and farming communities. Show less

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  Vibra comunicaciones

  Nov 2019 - Aug 2022

  Independent director
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  Corpol

  Feb 2020 - Sept 2020

  Commercial manager

  Design and implementation of new sales strategies and processes aimed to increase the service level and profitability of the various sales channels, including: traditional, wholesale, modern, and private hospitals. Leader of a team of 25 people. Direct report to the General Manager.• Introduced a new variable compensation package, impacting margin by +3pp and compensation by +6%, via: i) focus on high profitability products, ii) sales quota definition process, achieving a higher focus on product mix and having the best engagement from the commercial and marketing teams.• Lead the digital transformation project to improve productivity of the sales team, by implementing a new mobile app for order taking, market surveys, and field sales force tracking.• Reduced the expired debt by -61% in just 3 months, record in time and amount, by: i) new work plan, ii) case segmentation, iii) specific action plans, iv) coordinating with internal areas, v) meetings with top clients. Show less

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  Reckitt

  Aug 2021 - now

  Modern channel manager