Adrienne Li

Adrienne Li

Visual Resources Technician

Followers of Adrienne Li1000 followers
location of Adrienne LiLondon, England, United Kingdom

Connect with Adrienne Li to Send Message

Connect

Connect with Adrienne Li to Send Message

Connect
  • Timeline

  • About me

    Associate Director - Senior Marketing Manager - International

  • Education

    • Washington University in St. Louis

      2008 - 2012
      BA Psychology

      Activities and Societies: Student Admissions Committee, Delta Gamma, Culinary Arts Society Minors: Art History and Architecture

  • Experience

    • Washington University in St. Louis

      Aug 2008 - Jul 2012
      Visual Resources Technician

      I took digital pictures of artwork in books, edited and catalogued pictures in an online digital visual archive. My main project was starting a new catalogue for architecture pictures - determining the framework, obtaining the correct data, and populating the new catalogue to test its success.

    • GFI Group

      Aug 2012 - Dec 2013
      FX Broker

      I started with a data entry role and worked my way up to becoming a broker. I traded CNH on the floor with clients in Hong Kong, Taiwan, US, and UK. I also was the consumer point of contact for our in-house brokerage platform, working with the product development team to ensure success.

    • Pure Group International

      Dec 2013 - Dec 2015
      Digital Marketing Executive

      For the largest yoga and fitness studio in Hong Kong, I managed the social media channels to grow our community online. I created engaging content by getting to know team members on the ground, learning about what makes our studios special, and providing a personal touch to our brand.

    • Savills

      Dec 2015 - Jul 2019

      Covering 14 countries in Asia Pacific, I connected and unified digital marketing activity throughout the region and to our global headquarters in London. I shaped digital marketing strategy across social media, content marketing, email marketing, our corporate website and blog, and explored new digital platforms which could drive revenue and support business goals. As an one of the first Digital Marketing team members in Hong Kong I expanded our social media presence, grew our Thought Leadership Blog with over 200 articles published in the first year, and supported sales teams to generate leads through digital channels. Show less

      • Senior Digital Marketing Manager, APAC

        Apr 2017 - Jul 2019
      • Digital Marketing Manager, APAC

        Mar 2016 - Apr 2017
      • Digital Marketing Officer

        Dec 2015 - Mar 2016
    • Freelance

      Oct 2019 - Nov 2020
      Digital Marketing Consultant

      Advised on digital marketing best practices and tailoring digital marketing to suit their business needs. I start with an audit of current digital marketing activities, evaluate what is or isn't working, and make recommendations based on business goals. I had clients ranging from charity to health and wellness, delivering end-to-end service from strategy to execution.

    • McGregor Group

      Nov 2020 - Sept 2022
      Senior Marketing Manager

      I created solutions for an innovative manufacturing company covering the agricultural, industrial, and aeronautical industries. I generated high quality leads, delivered data-driven decisions, and increased our bottom line by providing an end-to-end quality customer journey. I managed the Marketing team and was a member of the McGregor Leadership team.

    • Savills

      Sept 2022 - now
      Senior Marketing Manager - International Residential
  • Licenses & Certifications

    • Advanced Google Analytics

      Google
      Jul 2020
      View certificate certificate
    • Content Marketing Badge

      The ADBL (Academy of Digital Business Leaders)
    • Social Media Badge

      The ADBL (Academy of Digital Business Leaders)
    • IAA BRAND ACADEMY 2024

      IAA UK
      Jul 2024
      View certificate certificate
    • Digital Awakening Badge

      The ADBL (Academy of Digital Business Leaders)