Adrienne Li

Experience

• 

  Washington University in St. Louis

  Aug 2008 - Jul 2012

  Visual Resources Technician

  I took digital pictures of artwork in books, edited and catalogued pictures in an online digital visual archive. My main project was starting a new catalogue for architecture pictures - determining the framework, obtaining the correct data, and populating the new catalogue to test its success.

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  GFI Group

  Aug 2012 - Dec 2013

  FX Broker

  I started with a data entry role and worked my way up to becoming a broker. I traded CNH on the floor with clients in Hong Kong, Taiwan, US, and UK. I also was the consumer point of contact for our in-house brokerage platform, working with the product development team to ensure success.

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  Pure Group International

  Dec 2013 - Dec 2015

  Digital Marketing Executive

  For the largest yoga and fitness studio in Hong Kong, I managed the social media channels to grow our community online. I created engaging content by getting to know team members on the ground, learning about what makes our studios special, and providing a personal touch to our brand.

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  Savills

  Dec 2015 - Jul 2019

  Covering 14 countries in Asia Pacific, I connected and unified digital marketing activity throughout the region and to our global headquarters in London. I shaped digital marketing strategy across social media, content marketing, email marketing, our corporate website and blog, and explored new digital platforms which could drive revenue and support business goals. As an one of the first Digital Marketing team members in Hong Kong I expanded our social media presence, grew our Thought Leadership Blog with over 200 articles published in the first year, and supported sales teams to generate leads through digital channels. Show less

  • Senior Digital Marketing Manager, APAC

    Apr 2017 - Jul 2019

  • Digital Marketing Manager, APAC

    Mar 2016 - Apr 2017

  • Digital Marketing Officer

    Dec 2015 - Mar 2016
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  Freelance

  Oct 2019 - Nov 2020

  Digital Marketing Consultant

  Advised on digital marketing best practices and tailoring digital marketing to suit their business needs. I start with an audit of current digital marketing activities, evaluate what is or isn't working, and make recommendations based on business goals. I had clients ranging from charity to health and wellness, delivering end-to-end service from strategy to execution.

• 

  McGregor Group

  Nov 2020 - Sept 2022

  Senior Marketing Manager

  I created solutions for an innovative manufacturing company covering the agricultural, industrial, and aeronautical industries. I generated high quality leads, delivered data-driven decisions, and increased our bottom line by providing an end-to-end quality customer journey. I managed the Marketing team and was a member of the McGregor Leadership team.

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  Savills

  Sept 2022 - now

  Senior Marketing Manager - International Residential