Claire Simon

Experience

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  TUI Travel PLC

  Nov 2009 - May 2010

  Ski Representative with Crystal Ski
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  Freud Communications

  May 2010 - May 2010

  Work placement
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  Good Energy Group PLC

  Jul 2010 - Nov 2010

  Marketing and PR Assistant

  Responsibilities included: writing and editing communications such as press releases, the monthly eNews, the quarterly newsletter, welcome packs, information packs, content for the website, letters to customers, and articles on behalf of the company and the CEO; writing content for new marketing materials; managing and writing content for the company blog including case studies, comments on events in the renewable energy world, interviews with affiliate partners, opinion blogs, and a ‘Weekly News Digest’; helping with the project management of the company’s new wind farm, which invloved writing press releases, contacting journalists to visit the site, organising interviews with Good Energy’s founder and CEO, and writing updates about the redevelopment for the blog and website; monitoring and responding to daily news from the renewable energy world and social media sites, as well as incoming media and customer queries. Show less

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  Le Ski

  Nov 2010 - May 2011

  Guest Services Manager

  I was responsible for all guests’ wellbeing from their arrival into resort, until their departure. I worked together with the Chalet Manager to organise the smooth running of the resort and to supervise staff. This included organising and overseeing the daily routine of the ski guides and maintenance staff, and dealing with any staff problems. As the primary member of staff in resort on call 24/7, I was expected to resolve all in-resort issues at any time of the day and at short notice, such as taking guests to the doctors, hospital or police station, and booking restaurants and ski lessons. I was the principal French speaker in resort and the first point of contact for guests and staff alike in French related queries. Show less

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  Royal Over-Seas League

  Jul 2011 - Jul 2013

  Deputy Editor

  The Royal Over-Seas League is a unique, not-for-profit membership organisation with over 17,000 members worldwide.'Overseas' is a quarterly publication sent to members and affiliated organisations worldwide. Responsibilities as deputy editor include: generating ideas and themes for each issue; writing articles and contributing to copy; editing copy; organising editorial meetings; co-ordinating with the Editor and Designer at all stages of production; co-ordinating the printing, mailing, and production schedule; sourcing images; amending the publication using Quark and InDesign; dealing with enquiries relating to the magazine.Marketing responsibilities include: designing leaflets and all marketing materials for the company using InDesign, Photoshop and Quark; maintaining and updating website using a CMS tool; maintaining social media presence; brand guardian for the use of the logo, company style, layout and spelling/grammar; designing, writing and producing the Annual Report; desiging and placing new advertisements Show less

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  Sunday

  Jul 2013 - Feb 2017

  Deputy editor for the multichannel P&O Cruises account, delivering an award-winning print and digital content marketing programme, with editorial support on the Petplan and Royal Marsden accounts. I contributed creative ideas and solutions for all projects across the account from strategy to publication, including: a travel-focused, 84-page bi-annual publication for members (Moments); the P&O Cruises website; weekly and monthly ecomms; one-off brochures and content briefs; videos; social media strategies.I commissioned, wrote and subbed content for all projects across the account, including adapting content for specific platforms: SEO web content; email content; feature-length magazine content. Other responsibilities included client liaison over content solutions and deadlines, deputising for the editor when required, and regular visits to the P&O Cruises fleet in Southampton. I was involved with editorial cruise trips in order to meet and interview crew and passengers, and I assisted with on-board video and photo shoots as well as write travel and ship features. Show less Working across multichannel content for Petplan (small animal and equine insurance), I contributed creative ideas, wrote and subedited copy for all projects on the account, including two bi-annual magazines, monthly and quarterly ecomms, guides and web content, and contributed to the creative process of making videos and animations. When producing content for Petplan, I always had to ensure a neat balance between technical, advice-based subject matter from vets, behaviourists and nutritionists, and fun, friendly and informative copy presented in an accessible and engaging way. Show less

  • Deputy Editor

    Jan 2015 - Feb 2017

  • Content Editor

    Jul 2013 - Jan 2015
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  Jayride

  May 2017 - Feb 2019

  Content Marketing Manager

  Jayride is a global airport transfer comparison and booking platform. Launched in 2012, the company listed on the ASX in January 2018.I was hired as Jayride's content marketing manager pre-IPO to develop and launch the company's content marketing strategy, working closely with all key stakeholders across the business and managing a small team.I developed the company's first tone of voice and brand guidelines, and was heavily involved in the optimisation plan for launching the B2C website, from URL structure right through to planning, developing and creating optimised landing page content. I launched the company blog, The Jayride Journal, in October 2017, quickly followed by an overhaul of the Jayride social media accounts, and launching eDMs. Key achievements:• Developing and implementing Jayride’s tone of voice and brand personality.• Launching the company's blog, The Jayride Journal, in October 2017: planning, writing and releasing regular content resulting in a 153.30% increase in page views and 175.86% increase in time on page in the first year through organic traffic. Monthly page views in Jan 2019 were 13,000+.• Working on an MVP to increase organic traffic to five key airport landing pages on Jayride.com: within five months we grew each of these airport landing pages by an average of 50% MoM organic traffic.• Strategising and developing content that has helped make organic traffic one of the company's most important channels (300%+ growth in organic traffic to Jayride.com between Feb 2018 - Feb 2019). Show less

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  Thinksmart Marketing (TSM)

  May 2019 - Sept 2019

  Senior Content Manager

  Managing content strategy development and implementation for a range of B2B clients, from sectors including government, communications and financial services.

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  Tourism Australia

  Oct 2019 - Nov 2020

  Global Content Editor
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  Afterpay

  Nov 2020 - now

  • Creative Director (Copy, Global Brand Studio)

    Sept 2023 - now

  • Associate Creative Director (Global Brand Studio)

    Aug 2021 - Sept 2023

  • Content Strategy Manager (Global Brand Studio)

    Nov 2020 - Aug 2021