Hannah Lapkin

Experience

• 

  Divy Inc.

  Jun 2016 - Aug 2016

  Marketing Intern

  - Selected among over 800 applicants to work for Fintech startup that is launching an investment app targeted at millennials - Was named a “Top Startup to Watch” in 2016 by Built in LABrand Positioning - Led the development of Divy’s first positioning research. Wrote initial problem/solution scenarios and crafted the four brand positioning options to test. - Created the market research survey that was fielded to 800 respondents, then analyzed the survey data and presented the results to senior management, while providing them with a recommended positioning to adopt. My recommendation was implemented by the brand.College Marketing - Researched campuses across the country, developed criteria for success, and recommended target list of colleges to focus on. - Developed initial draft of campus marketing launch plan including events, messaging, budgeting, grassroots and guerrilla marketing initiatives, and offers. Financial Literacy - Established a list of key terms associated with investing and crafted simplified definitions for each. - Compiled suggestions for in-app functions to promote financial literacy among users and made recommendations to the product team. Show less

• 

  Hall & Partners

  Jul 2017 - Apr 2021

  Hall & Partners is a strategic brand consultancy powered by data and insight. Everything we do is about helping brands create commercially and emotionally rewarding relationships, closing the ‘relationship gap’ between people, brands and business.We are a team of cultural experts, data geeks, strategists, insights journalists and marketing science wizards. Together we unlock new opportunities for businesses and brands to grow and co-invent the future.We help shape brands through disciplined strategic thinking. This then acts as a driving force to extract hidden insights from the data and carry out further research.As the largest research consultancy within the Omnicom Group, we have been working with some of the world’s biggest brands for over 25 years, turning data and research into actionable insight. This helps our clients identify future-facing strategies for growth. Show less

  • Strategist

    Aug 2019 - Apr 2021

  • Senior Analyst

    Jul 2018 - Jul 2019

  • Analyst

    Jul 2017 - Jun 2018
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  Microsoft

  Apr 2021 - now

  • Senior Market Research Manager

    Jul 2024 - now

  • Market Research Manager

    Apr 2021 - Jun 2024