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Anoop Jena

Anoop Jena

Senior Marketing Officer

Followers of Anoop Jena71 followers
location of Anoop JenaDelhi, India

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  • Timeline

  • Skills

    Planning budgeting & control
    Data mining
    Social media marketing
    Event management
    Google adwords
    Search engine optimization (seo)
    Social media management
    Seomoz
    Content creation
    Pay per click (ppc)
    Digital marketing strategy
    Feasibility Studies
    Purchasing
    Business Development
    Aerospace/Defense
    Non-disclosure Agreements
    Purchase Agreements
    Sales Representation Agreements
    Feasibility study for business unit set-up in Europe
    International Joint Ventures
    Branding Initiatives
    Advertising
    Brand Management
    Non-disclosure
    Sales Representation
    Feasibility study for
    International Joint

  • About me

    Anoop Jena | https://zeitgeist.one | anoop.iba@gmail.com Seasoned Digital Marketer with 10+ years of progressive experience managing digital marketing functions and providing executive level support to top-management. Dynamic entrepreneur with ability as a business leader to critically evaluate and respond to rapidly evolving digital ecosystem. Utilize leadership expertise and business management experience to align marketing activities with organizational goals, fostering business growth. Seeking opportunities in Europe/North America to further work on a global scale. Key Skills: 1. Developing and executing business strategies 2. Managing business partners and shareholders 3. Digital Marketing Strategy 4. SEO / PPC / SMM 5. Web Analytics 6. Email Marketing 7. Content Creation 8. Paid / Organic Social Media 9. Data Mining 10. Planning and Budgeting 11. Project Management 12. Team Leadership Catch me at: https://www.linkedin.com/in/anoopjena1bt https://www.facebook.com/anoopjena1bt https://twitter.com/anoopjena1bt https://www.instagram.com/anoopjena1bt

  • Education

    • Party America

      2017 - 2017
      Certification in Digital Marketing

      Digital Marketing

    • ABC Virtual

      2007 - 2009
      Post Graduate Program in Management

      Marketing

  • Experience

    • Auto-Component Manufacturing

      Sept 2010 - Apr 2013
      Senior Marketing Officer

      Digital Marketing:* Launched search and display ad in Google Adwords* Analyze and optimize ad campaignsMarketing Management:* Partnering with media & PR Agencies for effective campaign management* Business Development functionalities (interacting with customer both domestic and export, preparing and submission of offer, interacting with sub-contractors and getting quotes)* Market research/ intelligence and data collection* Assisting EVP – BDS on various agreements (purchase / NDA / sales representation / JV / other)* Preparing presentation for quarterly business development & sales strategy / information memorandum / specific customer targeted information and updating group presentation whenever required* Making vendor registration in new OEMs and Tier 1 companiesKey Achievement:* During 2011-12, I was part of the complete cycle of a JV company formation with Danielson Engineering, France; starting from MOU to test market study, customer visit, generating RFQ to working on the final JV agreement. I single handedly managed all the PR activities of the new company* During 2011-12, I was part of the IPO team and worked for the documentation of DRHPProject:Feasibility study for setting up manufacturing unit in Eastern Europe. The report was based on extensive study of six countries – Czech Republic, Hungary, Poland, Romania, Slovak Republic & Slovenia Show less

    • Construction Equipment OEM

      Aug 2013 - Jan 2018
      Senior Marketing Manager

      Digital Marketing:* Manage SEO, PPC [Search and Display] along with global social and search platform viz Google, Facebook, LinkedIn & YouTube* Optimize ad campaigns & create key metric reports* Monitor all corporate social media accounts and website to ensure positive online presence* Develop and manage the annual digital marketing calendarMarketing Management:* Manage a close knit high performing team of 5* Manage events [trade & promotion] both domestic and international* Coordinated with agencies from conceptualization to execution for artwork finalization* Managed print production* Competitor analysis vis-à-vis market positioning of the brandKey Achievement:* Overhauled & redesigned company website* Established online presence of the company* Spearheaded and single-handedly managed Excon 2013 and Excon 2015– the 7th and 8th edition of South Asia’s largest event for construction equipment sector Show less

    • Core Marketing

      Oct 2017 - Feb 2018
      Digital Marketing Manager

      I have planned and designed the marketing plan for RBS Retail, a company involved in fashion jewelry, develop their online presence. As part of this project, I registered and opened India's first .shop fashion jewelry store (unifashion.shop). I also guided the company in opening of e-shops in e-commerce portals viz Amazon, Flipkart, Paytm & IndiaRush.I have devised a holistic digital marketing plan which includes customer acquisition plan through social media viz. Facebook, LinkedIn, Instagram, Twitter & YouTube and a PPC calendar to drive sales through adwords. Show less

    • AB Construction Equipment

      Feb 2018 - now
      Managing Partner

      Starting the company from scratch, my role as Managing Partner does not limit me to specific role but have that go getter and hustler attitude to solve problems and bring stability to the company. I look after almost all the attributes of the business including:1. Developing and executing business strategies to achieve short and long-term goals2. Prepare and implement comprehensive business plans to facilitate achievement by planning cost-effective operations and market development activities3. Maintaining positive and trust-based relations with business partners, shareholders, and authorities4. Overseeing the company's business operations, financial performance, investments, and other ventures5. Delegate responsibilities and supervise the work of executives providing guidance and motivation to drive maximum performance6. Analyze problematic situations and occurrences and provide solutions to ensure company survival and growth7. Building and enhancing the company's public profile at events, speaking engagements and other platforms Show less

    • Zeitgeist.one

      Jan 2020 - now
      Senior Marketing Manager

  • Licenses & Certifications