Katie Borel

Experience

• 

  TREW Marketing

  Jul 2018 - Aug 2019

  Inbound Marketing Coordinator

  - Developed content, managed blog and social media publishing efforts on behalf of TREW and clients. - Extensive knowledge of HubSpot CRM, Salesforce and Canva. - Developed and copy-edited marketing content for TREW and clients - including e-books, blog posts, newsletters and case studies. - Created and delivered training decks using PowerPoint and Google Slides. - Collaborated with designers and web developers to execute client projects. - Designed landing pages, web pages, and email campaigns through HubSpot and WordPress. - Gathered marketing metrics through HubSpot and Google Analytics. - Managed student intern. Show less

• 

  Heart Hospital of Austin

  Aug 2021 - Feb 2022

  Registrar

  - Consulted with insurance companies to verify patient’s insurance and authorizations. - Coordinated with patients and doctor’s offices to obtain patient’s medical and demographic information. - Updated patient’s records in Meditech.

• 

  Ebbo

  Feb 2022 - Apr 2023

  Coordinator, Member Communications

  - Spearhead launches of new client brands and products. - Design and execute promotions across multiple clients utilizing segmentation to drive member engagement. - Gather data and consumer insights for analytic measurement and reporting. - Create data-driven marketing campaigns. - Operate cross-functionally between client, creative, marketing operations, product and analytics teams. - Proficient in Jira, Asana, Cheetah, Workshop and Confluence.

• 

  Atlantic Council

  Apr 2023 - now

  - Manage email marketing campaigns for 16 different centers as well as galas and other high-profile events.- Support 23 newsletters, implementing segmentation strategies to optimize audience engagement and conversion.- Support various fundraising initiatives such as Giving Tuesday and End of Year campaigns, contributing to a total of $25,000 in Q4 revenue. - Monitor and analyze email performance metrics, leveraging insights to refine strategies and enhance campaign effectiveness.- Oversee event registration processes for over 900 events annually, ensuring smooth execution and maximizing registration.- Identify process improvements related to email marketing and event registration, streamlining operations and enhancing efficiency.- Designed and executed A/B tests for email campaigns, optimizing subject lines, CTAs, and content elements to improve open rates, engagement, and conversion. Show less

  • Email Marketing Strategist

    Nov 2024 - now

  • Assistant Director, Email Marketing

    Apr 2023 - Feb 2025