Desislava Stancheva

Experience

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  JetFinance International

  Jun 2006 - Aug 2006

  Credit Consultant for JetCredit

  - Direct marketing;

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  InforSource Ltd.

  Feb 2008 - Jul 2010

  Database Operator

  - Back Office support; - Image processing; - Data entry; - Data management; - Form processing.

• 

  Dreamline Magazine

  Jun 2009 - Sept 2009

  Website Administrator

  - Music news research; - News entry; - Data processing; - Website administration;

• 

  Bulgarian Sport Dance Federation BSDF

  Sept 2010 - Jun 2012

  Office Assistant

  - Organization of dance events; - Administrative work;

• 

  Internship at Premium Incentives Ltd.

  Feb 2011 - Aug 2011

  Business Development Trainee

  - Establishing business relations with Export/Sales Managers of international companies producing FMCG (Heinz, Arm&Hammer, Nestle, etc.); - Getting quotations; - Placing orders; - Negotiating;

• 

  Sana Space Hotel Hissar AD

  Dec 2011 - Nov 2012

  Communication Coordinator

  - Project Management - website development;- Website Administration;- Content Marketing - articles; PR materials;

• 

  Market LINKS

  Dec 2011 - Jan 2012

  Market Researcher

  I worked on two projects:1. German Project for an Institute of Veterinary Medicine – I had to collect the contact information of all the veterinarians working in Germany via phone conversations and to conduct a small survey;2. Bulgarian Project for BTV – I had to conduct a survey regarding the launch of two new programs from the BTV Family – BTV ACTION and BTV LADY;

• 

  RIZN

  Feb 2013 - Jun 2013

  Digital Marketing Trainee

  - Content Marketing - running a blog;- Social Media Marketing - social media accounts management & content strategy;- Website Quality Assurance

• 

  The Mags

  Aug 2013 - Aug 2014

  Online Marketing Specialist

  - Social Media Accounts Management;- Social Media Consumer Engagement & Support;- Applying measurement tools for progress reports and insights;- Project Management;- Social Media Strategies Development;- Account Management;

• 

  Nestlé Bulgaria

  Nov 2014 - Apr 2017

  Digital Communications Assistant

  - Facilitate the process of digital media planning;- Monitor and develop the digital strategy of Nestlé Brands;- Set KPIs, track, analyze, and optimize the performance of digital campaigns;- Manage the process of digital assets creation according to Nestlé Compliance Guidelines;- Organize and facilitate digital trainings for digital capability building across the organization;

• 

  Nestle Bulgaria

  Apr 2017 - Jun 2018

  Digital Marketing Specialist

  - Support the analytical needs of the business units by using clickstream tools such as Google Analytics, Facebook Ads Manager, Google Ads, MOAT, and others to analyze the web traffic;- Use standard data visualization tools such as Google Data Studio & Excel to provide reports with outcomes;- Create holistic dashboards by pulling data from different data sources and websites for presentations to the senior management;- Collaborate with external partners such as agencies to assist with data collection and reporting;- Perform website and customer experience analysis;- Coordinate tags and tracking parameters implementation;- Work closely with the technology team to identify gaps in the data capture and implement enhancements; Show less

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  Walmark

  Jun 2018 - now

  - Responsible for achieving profitable sales growth in alignment with annual sales plan goals/objectives- Develop and deliver strategies to drive sales to goal for marketplace 3P channel, along with identified new business initiatives- Collaborate and manage internal cross-functional processes and relationships needed to ensure success- Guide product catalog and changes based on analysis; sort, ranking, exposure, location, etc. in conjunction with marketplace partners- Plan and execute marketing and promotional calendar and budget- Drive overall FBA strategy for all brands including SKU recommendations/deletions to FBA Store- Maximize the availability and visibility of Walmark products across all marketplaces with an emphasis on proprietary SKUs- Oversee the content development process for enhanced brand and other product-centric information including alternative images and video- Manage the deal submission, analysis and recommendation processes for all promotional opportunities across marketplaces - Work with demand planning to develop digital forecasts that align to in-stock goal targets as determined by plans and marketplace expectations- Responsible for maintaining product integrity, content accuracy as well as overall marketplace taxonomy Show less - Working with the Marketing Manager and the Sales Director to develop and execute a compelling e-commerce proposition- Develop a robust acquisition and retention program, tracking consumers behavior, Kentico CRM/content management- Regularly analyse performance of website pages using Google Analytics- Maximize subscribers Life Time Value versus the Cost Per Acquisition- Develop clear loyalty and retention mechanics to improve current levels of subscribers retention- Analyse all campaigns to constantly optimize and improve ROI- Maintain the website including copy writing, updates & technical opportunities development and problem fixing- Day to day management of e-commerce budget including PO issuing & budget planning- Work with Marketing Manager, Regional eCommerce Manager & Marketing Controller to identify/maintain the optimal P&L- Manage all PPC Campaigns using Facebook & Google Ads Show less

  • Marketplaces Manager

    Oct 2019 - now

  • Ecommerce Manager

    Jun 2018 - Oct 2019
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  STADA Group

  Jun 2020 - now

  Marketplaces Manager