Muh Saiful Azwar

Experience

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  LG Innotek

  Jun 2010 - Jul 2011

  Marketing Supervisor

  - Handling customer South East Asia, China, Europe, Brasilia and Reynosa USA- Doing main jobs in improving communication which is targeted to result in increasing sales, overcoming any claiming and complaints while serving best win-win solution towards both parties, negotiating, and other applied sales activities- Supply chain management (Sales-Production Plan-Purchasing)- Arrange Forecast sales until M+4 and analyze it by comprehending market view and condition of global electronics trend sales- Synchronizing actual sales activity with system management ERP (Oracle Application®) and global LG system- Responsible for improving sales by expanding market area and launching new models Show less

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  PT Frisian Flag Indonesia

  Aug 2011 - Dec 2012

  Management Trainee

  - Handling distributors, managing Branch Sales Team- Doing main jobs in improving communication which is targeted to result in increasing sales, overcoming any claims and complaints while serving best win-win solution towards both parties, negotiating, and other applied sales activities in Branch Office- Supply chain management (Logistic-Warehousing-Sales)- Handling and managing 1 Distributor, 4 Depo Distributors and 11 Sales and Staff- Dealing with Distributors owners, Local and National Account Manager- Maintaining for secondary sales target 2 bio IDR in average - Consist of Modern Trade and General Trade Channel Performance & Activity Show less

• 

  PT Tigaraksa Satria Tbk

  Jan 2013 - Sept 2020

  Handling Principal Danone Nutrition (SGM Powder, SGM RTD & NUTRILON for All Channel, BEBELAC for Pharma Channel)- Planning and Setting Annual Target together with Sales Operation Team, Demand Planner and Supply Chain Team through S&OP Meeting- Develop a monthly Rolling Forecast using business approach and asses the accuracy in SKUs level- Lead the Customer Service activities to deliver optimum service level to the customer starting from ensuring order on-time-delivery, until managing cash transaction (OTC). This includes handling complaints and managing relationship to the assigned company.- Inventory Management and Controlling to ensure right allocation in right place for right Channel. This entails to manage and reduce unproductive inventory which impact to company P&L - Lead the deployment phase of New Product Initiative including Setting drop-size plan by channel until calculating allocation in each branch- Managing Stock Replenishment to more than 30 Branches and 60 Sub-Distributors- Optimizing monitoring using SAP and Excel-Micro so it gives detail helicopter view analysis Show less For the last 6 years working in Tigaraksa, trusted to handle several Brands. - Confectionary – PT. Yupi Indo Jelly Gum (Brand Yupi) – 2013-2017 - Personal Care - Kimberly-Clark Indonesia (Kotex & Huggies) – 2013-2016 - Personal Care – PT. Galenium Pharmasia (Brand Caladine, Oilum, etc) – 2014-2017- Beauty Care - Unilever (Camay & St.Ives) 2016 - 2017Sales Planning and Demand Creation Focus • Provide the most realistic consumer demand through SNOP Process. • Analyze forecast error root-causes and implement learnings for future- This is done to reconcile different impacts on actual sales and define the forecast model to reflect updated assumptions- Evaluating every Source of Growth in previous month to get better target setting in months ahead• Provide daily, weekly delivery, order, OOS with reasons, CSL reports and measure and manage the continuous improvement of forecast accuracy Supply Chain Focus • Responsible in supply planning and manage replenishment• Managing new product, Relaunch Product, and ensuring supply & monitoring within timeline.• Handling Customer Complaint and InquiriesAchievement • Maintaining Forecast Bias to consistently improve. • Succesful Relaunch Event, National Wide with minimum leftover stock• Maintain accuracy in NPD Launch up to All Channel and branch level.• Securing inventory to achieve CSL above 95% for focused Account Show less

  • Sales Operations Planning Manager

    Mar 2017 - Sept 2020

  • Sales Operations Manager

    Jan 2013 - Mar 2017
• 

  L'Oréal

  Sept 2020 - now

  Main Role:Playing a pivotal role in aligning strategic goals across all departments. Overseeing a nationwide network, ensuring seamless operations and well-managed partnerships to drive sustainable growth. Trusted as the primary point of contact, with a strong focus on enhancing distribution strategies and modernizing business models to stay ahead in an evolving market landscape.Strategic Projects:1. Distributor Transition for Matrix Biolage (Nation wide +30 branches, 1 DC) - Project Leader, 20232. SFA Implementation, Multi-platform and system alignment - Project Leader, 2024 (On-Going)3. New S&OP Flow, 2025 (On-Going) Show less Main Role:Transforming Division's strategic vision into tangible results by orchestrating strong collaboration with Distributor partners for biggest brands of PPD business (L'Oreal Professionnel, Matrix Biolage, and Kerastase). Managing key relationships with two National Distributors and two strategic Enablers to maximize profitability and achieve overarching goals for both offline market and online platform business.Key Involvements:- Reconstruct S&OP Flow combining bottom-up and Topline Process - Develop inventory tracking dashboard to track sales and stock movement- Lead operational execution and cross-branch collaboration- Set up new Go-To Market strategy by co-working EnablersStrategic Projects:1. Distributor Transition for LP (National Coverage, 25 Branches, 1 DC) - Project Leader, 20222. Setting up Enablers : New RTM for Online Biz (2 Enablers, 4 Platforms) - Project Leader, 2022/23 Show less

  • Senior Distribution Manager

    Jul 2023 - now

  • National Distribution Manager

    Sept 2020 - Jun 2023