Jerry Chan

Experience

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  Union Camera Hong Kong Ltd

  Nov 2009 - Jul 2010

  Department of E-Commerce - Merchandiser

  – Source and purchase products for our clients, especially digital cameras, accessories and AV products– Manage the orders received from eBay. – List out products on sell in eBay, handle price change due to different reasons like exchange rate changed and cost of product changed– Handle customer service on eBay, eg. reply emails for request and questions by customers

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  Advance Multimedia Co. Ltd - shop@dcfever

  Aug 2010 - Jun 2012

  Purchasing Officer

  – Place orders and negotiate the best price with the suppliers– Keep a friendly relationship with suppliers.– Manage the stock level of digital cameras and accessories for retail shop (shop@dcfever)– Help planning the sales promotion of digital cameras and accessories, and plan for stock clearance.– Responsible for some office administrative work, POS system handling– Issue official quotations of digital cameras and accessories to company clients and government departments. Show less

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  Canon Hong Kong Co. Ltd

  Jan 2014 - Jun 2016

  Product Officer

  – Propose of DSLR and related accessories sales offer– Planning of promotion, and related administration work– Product testing on DSLR, Camera Lenses, and related accessories– Product training to internal teammates, shop-front counter salesmen– Manage demo units to media for product testing

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  Vitec Imaging Distribution Hong Kong Ltd.

  Jun 2016 - Aug 2019

  Regional Senior Category Manager

  Brand and product management on market leading brands in camera tripods, bags and different accessories such as lighting equipment, wireless video transmission device, production monitors, etc. Brands include Manfrotto, Gitzo, National Geographic, Lastolite, Avenger, Teradek, SmallHD and Wooden Camera, owned by The Vitec Group plc, listed company in UK. Position start in Jun 2016 as Senior Category Manager and promoted as Regional Senior Category Manager in Jan 2018.- Manage product positioning, price positioning, gross profit management plan for HK and APAC regions, eg. Australia, New Zealand, Korea, Singapore, etc, and work with Italy HQ- Forecast planning and new business development- Manage product phase-in phase-out process for HK and APAC regions- Manage marketing campaigns, trade shows, launching event in HK & APAC regions- Plan and design sales promotion - Conduct product training / product introduction to retail shop front sales / internal staff / public audience for Both HK and APAC regions- Work with HQ Product Marketing Team to provide necessary local market situation to help product development Show less

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  Anhui Changgang Optics Technology Co. Ltd (Venus Optics By Laowa)

  Feb 2020 - Jun 2020

  Assistant Marketing Manager

  Led a team of 2 members and report directly to Export Sales Director, responsible to promote world's most famous Chinese camera lens manufacturer – Laowa lenses globally.Marketing Planning - Proposed budget and strategies Product Marketing – defined product strategies and new product launching plan, product positioning, analysis competitor analysis and product training (internal & external).Market Communication – Monitor and manage advertorial content, social media message, and media coverageDigital Marketing – work with teammate on conducting SEO enhancement, SEM, Google Ads content, Amazon ads content and analysis website performance by Google Analytics.Trade Marketing – trade marketing items production, including product leaflet, cross-selling materials, POPs, exhibition design and props, in-store display, gift and premium. Customized Marketing – Leading the formation of Laowa Ambassador programme and End User Photo Sharing Community for building brand loyalty. Also organize different end user workshops and photo tour to promote and explore sales opportunity on Laowa Lenses Show less

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  Advanced Multimedia Company Limited

  Jun 2020 - now

  Brand Manager

  Brand Management on market leading camera accessories brands on Manfrotto, Gitzo, Lowepro, and JOBY which under Videndum PLC. in Hong Kong and Macau. Also expanding new brands distribution to Sachtler, Anton/Bauer and Litepanels and start in Mar 2024 in Hong Kong and Macau. Responsible for:Sales strategy and channel strategyFull-range product marketing strategyMarket communication strategy and executionSocial Media and web content developmentTrade marketing strategy and execution Show less