Rachit Sengar

Experience

• 

  QED Baton

  May 2010 - Jun 2010

  Trainee Business Development

  Worked for client Honeywell Building Solutions Responsibility : • Client Building• Brand Building• Market Research• Data Building• Cold Calling• Contact Generation

• 

  Reckitt Benckiser

  May 2011 - Jun 2013

  Territory Sales Incharge

  Responsibilities/Accountabilities :• Handling TT and MT 13 crore business turnover of the company, Fixing and reviewing day to day sales force target and meeting the month targets• Servicing National Trade accounts like Future Bazaar, Vishal Mega Mart and other Modern Trade accounts.• Monitor stock and supply level• Supervise, train and motivate DBSR• Regulate wholesale coverage• Fix and review daily target• Keeps watch on competitor's activities

• 

  Godrej Consumer Products Limited

  Jun 2013 - Feb 2015

  Senior Sales Officer

  Responsibilities/Accountabilities :Managing TT 13 crore business turnover of the company in urban & rural channel.Planning and achieving month on month AOP in both primary and secondary.Managing a total team of 10 people: 8 sales representatives, 1 merchandiser and 1 Pilot Sales Representative, covering a total universe of 1400+ outlets.Identifying Key business areas to tap the market potential & improve sales through new channels.Formulation & Forecasting of monthly requirement of Inventory.Ensuring the ROI of distributors.Tracking of weekly sales at brand level & SKU level.Market Knowledge of complete Territory, brands, price and competition.Responsible for Infrastructure development within the Territory in line with Grow Core Imperatives.Responsible for managing budgets comprising discounts, schemes, BTL, displays & fixed payouts. Responsible for organizing & conducting Training Programs for Sales Team to improve their productivity. Tracking of various DSR performance through Drishti tool like : DEI, Abhilasha, Parivaar. Show less

• 

  Snapdeal

  Feb 2015 - Jun 2018

  Key Account Management ● Develop deep and long standing relationship with the vendors - to drive category business.● Own the terms of business with the partners - products, returns, ordering, etc. ● Make vendors partners in driving disruptive changes for the category Market Understanding ● Develop a thorough knowledge of the market - short term and long term trends ● Have an in depth knowledge of competition and vendor and ability to influence the market ● Develop and implement industry best practices. move the industry with you! Purchasing and Inventory ● Key driver of working capital management and inventory - ensure an optimal ● Develop and manage a purchase strategy with the brands to ensure best selection along with the optimal cost and service. Show less

  • Deputy Category Manager

    Apr 2018 - Jun 2018

  • Sr. Key Account Manager (Mobiles & Tablets)

    Oct 2016 - Mar 2018

  • Key Account Manager

    Feb 2015 - Oct 2016
• 

  Swiggy

  Jun 2018 - Aug 2022

  • Managed national brands of alcohol and meat categories, optimizing operations, availability, fill rates, and expansion nationwide.• Collaborated with internal teams and stakeholders to drive better UE/PnL, leading to significant growth for the business. • Managed the expansion of grocery, fnv, and meat categories in North India for Swiggy Stores, collaborating with ASM, KAM, and SM to achieve monthly acquisition targets.• Streamlined operations for existing brands by enhancing assortment range and product availability, resulting in improved customer satisfaction and increased sales. • Launched and scaled up Swiggy's stores business in Gurgaon. Focusing on onboarding grocery, fnv, meat, pet foods, and gifting categories with a team of KAM and SM.• Increased supply, reach, assortment, fill rates, and availability to improve customer experience and drive business growth. • Managed key and strategic account partnerships for National and city brands at Swiggy.• Ensured participation in campaigns with great offers and discounts to improve profitability and revenue.• Secured healthy commercial deals from brands and increased ads revenue for the business.

  • Manager - Growth & Strategy

    Jan 2021 - Aug 2022

  • Regional Sales Manager - North India, Swiggy Stores

    Apr 2020 - Jan 2021

  • Area Sales Manager - Gurgaon, Swiggy Stores

    Aug 2019 - Apr 2020

  • Sr. Key Account Manager

    Jun 2018 - Jul 2019
• 

  Yum! Brands

  Aug 2022 - now

  Senior Manager

  • Led the online delivery channel for KFC India, collaborating with platforms like Zomato, Swiggy, Magicpin, ONDC and new channels to drive brand growth and expansion.• Develop yearly roadmaps for brand growth, implementing campaigns and tech developments to acquire new users.• Improving ROI for marketing and discounting investment and bringing down the operational cost for a healthy flow thru/P&L for Partners and Brand.