Gourav Parida

Experience

• 

  ITC Limited

  May 2010 - Jul 2010

  Intern

  My project was focused around packaging development for various brands of cigarettes of ITC.

• 

  DHFL

  May 2014 - Jun 2014

  Intern

  My project was to reduce the turnaround time in overall loan disbursement of DHFL.

• 

  Abbott

  Jun 2015 - Dec 2018

  This project was about a brand of 32 Cr, its marketing strategy, activation, brand differentiation within the therapy space by achieving brand sales and evolution index targets every month, capturing insights by undertaking field work and taking feedback, analysis of market trends, competitor sales and forecasts to prepare monthly reports, research as per brand needs and therapy requirements, brand marketing strategy and campaign execution for communication and marketing, management of 3rd parties and internal stakeholders for the same for campaign execution Sales leadership, collaboration with sales and training team to communicate brand strategy, ensuring compliance and product adherence by timely delivery and quality checks, execution of campaign collateral/inputs/activities to field force, coordination with other functional areas within organization e.g. medical, legal, training, promo team, supply chain and finance etc. This brand was a category leader among the specialty segment of doctors. Show less

  • Brand Manager

    Oct 2017 - Dec 2018

  • Management Trainee

    Jun 2015 - Sept 2017
• 

  USV PRIVATE LIMITED

  Jan 2019 - Jun 2019

  Product Manager

  This short project was about a brand of 450 Cr portfolio, its marketing strategy, activation, brand differentiation within the therapy space by achieving brand sales and evolution index targets every month, capturing insights by undertaking field work and taking feedback, analysis of market trends, competitor sales and forecasts to prepare monthly reports, research as per brand needs and therapy requirements, brand marketing strategy and campaign execution for communication and marketing, management of 3rd parties and internal stakeholders for the same for campaign execution Sales leadership, collaboration with sales and training team to communicate brand strategy, ensuring compliance and product adherence by timely delivery and quality checks, execution of campaign collateral/inputs/activities to field force, coordination with other functional areas within organization e.g. medical, legal, training, promo team, supply chain and finance etc. Mainly handled the top specialty of doctors across India. Show less

• 

  Dr. Reddy's Laboratories

  Jul 2019 - now

  This project is for an acute segment of pharma industry for a brand of 120 Cr IMS, its marketing strategy, activation, brand differentiation within the therapy space by achieving brand sales and evolution index targets every month, capturing insights by undertaking field work and taking feedback, analysis of market trends, competitor sales and forecasts to prepare monthly reports, research as per brand needs and therapy requirements, brand marketing strategy and campaign execution for communication and marketing, management of 3rd parties and internal stakeholders for the same for campaign execution Sales leadership, collaboration with sales and training team to communicate brand strategy, ensuring compliance and product adherence by timely delivery and quality checks, execution of campaign collateral/inputs/activities to field force, coordination with other functional areas within organization e.g. medical, legal, training, promo team, supply chain and finance etc. Show less

  • Cluster Marketing Activations Manager

    Mar 2021 - now

  • Product Manager

    Jul 2019 - Feb 2021