Dan Lawler

Experience

• 

  TV Guide

  Jan 1993 - Jan 1995

  Station Reporter

  • Responsibilities included creating programming records for all ABC and NBC affiliate stations, on-line editing, edition coordination, copyediting, and effectively establishing station/field contacts.

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  MBNA

  Nov 1995 - Sept 1998

  Production Manager

  • Managed the development and production and fulfillment of space ads, flyers and take-one applications for all co-brand and affinity partners.• Supervise the creation of advertising materials while acting as the liaison between client, internal studio, and print and pre-press vendors.• Develop and maintain departmental databases to track 200+ projects produced monthly.

• 

  FirstUSA

  Jan 1997 - Jan 2000

  Production Manager

  • Responsible for the production, printing, inventory and fulfillment of all Bank One/First USA Bank on-site marketing acquisition materials.• Manage all aspects of materials development while serving as the liaison between marketing client, internal graphics studio, external advertising agencies, and print and pre-press vendors.• Developed proprietary database tools to monitor printing and inventory.

• 

  Merkle, Inc.

  Aug 2000 - Feb 2010

  Senior Director

  •Responsible for defining and executing online and offline multi-channel strategies for multiple accounts totaling more than $10MM in annual billings.•Managed a team of up to 10 account executives in multiple locations.•Cultivate and maintain profitable client relationships, providing strategic leadership and optimizing client business opportunities to increase agency exposure and profitability.•Support all Business Development efforts from prospecting, strategy development, and resource deployment through client on-boarding.•Oversaw the development of an enterprise-wide marketing campaign database that streamlined workflows from a multi-spreadsheet environment to a single point of entry for all client marketing teams. Show less

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  Quattro Agency

  Jul 2010 - now

  -Oversee all client engagements including the strategic positioning of all agency services and products to align with client objectives and KPIs.-Oversee all business development including proposal writing, strategy and pitch leadership.-Manage all client teams to ensure optimal resource utilization and P&L on all client initiatives. -Lead the strategic and operational development of agency’s digital service business unit including content marketing and social media, SEO and paid media advertising. Show less

  • General Manager

    Aug 2021 - now

  • Sr. Vice President, Client Services

    Jul 2010 - Sept 2021