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Marlies Wachmeier

Marlies Wachmeier

Intern in the editorial office

Followers of Marlies Wachmeier610 followers
location of Marlies WachmeierWürzburg, Bavaria, Germany

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  • Timeline

  • About me

    Marketing / Kommunikation

  • Education

    • Friedrich-Alexander-Universität Erlangen-Nürnberg

      2005 - 2012
      Diplom-Kauffrau (Int.) Internationale Betriebswirtschaftslehre

      - Majored in international marketing, international management, economics, European law, foreign studies, communication sciences- Thesis: Serious entrepreneur or "cunning widow"? - An empirical long-term analysis of the portrayal of Maria-Elisabeth Schaeffler in the German press from 1998 to 2010

    • Leipzig School of Media

      2015 - 2018
      Master of Science - MS Crossmedia Management

      - Focus on cross-media production and publishing, internet technologies, social and semantic web technologies, content and knowledge management systems, project management and product development, economic and legal framework of modern media and e-business- Thesis: Digital Innovation with Design Thinking - The development of new services in the IT industry

    • Corvinus University of Budapest

      2007 - 2008
      Exchange Year / Erasmus Scholarship

      - Focus on marketing research, project management, brand management, cross-cultural business communication, international human resources management, media economics

  • Experience

    • Verlag Nürnberger Presse Druckhaus Nürnberg GmbH & Co.

      Mar 2007 - Mar 2007
      Intern in the editorial office

      - Internship in the business editorial department of the Nuernberger Nachrichten- Editorial processing and completion of reports- Publication of independently researched articles

    • Focus Magazin Verlag GmbH

      Jun 2008 - Oct 2008
      Marketing Intern

      - Internship in the advertising management of the magazine FOCUS- Sales support, analysis and market research: Implementation of marketing cooperations between print, online and TV- Market and target group analysis based on media studies- Competition and market observation and potential analysis

    • Friedrich-Alexander-Universität Erlangen-Nürnberg

      Dec 2008 - Dec 2010
      Student Research Assistant / Chair of Information Systems III

      - Editing and revision of a textbook- Assistance in the organisation of a business game for first-year students- Literature research- Support of courses

    • Krick.com

      Sept 2012 - Jun 2021

      - Develop strategies for the marketing team, including digital, advertising, communications and creative- Setting, monitoring and reporting on team goals - Oversaw and enhanced press and public relations work, content marketing and management, sponsorship and CSR- Managed company events (e.g. www.mainit19.de)- Created and implemented social media campaigns- Coordinated special projects e.g. support of the marketing management in the introduction of a customer relationship management system

      • Deputy Head of Marketing / CRM

        Jan 2018 - Jun 2021

      • Assistance Marketing / Corporate Communications Manager

        Sept 2012 - Dec 2017

    • IWelt

      Jul 2021 - Mar 2022
      Head of Marketing

    • Stadt Würzburg

      Apr 2022 - Aug 2022
      Managerin Bürgerdialog (Marketing und Kommunikation) im Modellprojekt Smart Cities

    • Roto Frank Dachsystem-Technologie

      Sept 2022 - now
      Teamleiterin Content Marketing - in Elternzeit

    • Praxis Projekt KG

      Oct 2024 - now
      Marketingmanagerin

  • Licenses & Certifications

    • IHK certificate course Social Media Manager (IHK)

      IHK Würzburg-Schweinfurt
      Sept 2015

    • Google Ads-Suchmaschinenwerbung

      Google
      Dec 2024

    • Microsoft Azure AI Fundamentals

      Microsoft
      Jun 2021

    • Intelligente Datenanalyse nachhaltig eingesetzt für KMU

      Fachhochschule Würzburg Schweinfurt
      Jul 2020

  • Honors & Awards

    • Awarded to Marlies Wachmeier
      Nomination Google Premier Partner Awards 2017 in the category ‘Growing Businesses Online’ Google Sep 2017
    • Awarded to Marlies Wachmeier
      Award in the category ‚Networks‘ Regionis 2016 Wirtschaftsjunioren Unterfranken Nov 2016
    • Awarded to Marlies Wachmeier
      Finalist Marketing Award 2016 of the Marketing Club Mainfranken Marketing Club Mainfranken Nov 2016